The Film Daily (1930)

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I he Jilyer Jcreen is all Aqlow with TW IT I 100 Feature Productions in I930 . . . . 53 Million Color Pages in O months Smash! Smash! Smash/ On all fronts of popularity! Never before in motion picture history has there been such a tremendous, consistent, and dynamic drive to the top of recognition. Practically unknown eight months ago, Technicolor TODAY is . . . Box-Office . . . big BOX-OFFICE . . . everywhere it shows! 53 million color pages, in six months, the greatest advertising bombardment ever turned loose in the industry— in The Saturday Evening Post, and in all the leading fan and trade magazines. Yet this is just a start! Technicolor advertising will continue throughout the year, winning, earning, holding new friends and greater audiences every month. Feature the name, TECHNICOLOR! Spotlight it— for "solid-capacity" runs in YOUR theatre! Technicolor is natural co/or *Te chnfco