The Film Daily (1930)

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Play Up Technicolor and Build Up Receipts Show Girl in Hollywood, starring ALICE WHITE (First National) JOE E. BROWN is funnier than ever in Hold Everything (Warner Bros.) When a Technicolor Picture comes to town it's the exhibitor's opportunity to cash in on the thousands upon thousands of Technicolor full-color advertisements that Technicolor's smashing national advertising campaign has circulated among the drawing population in the area. In The Saturday Evening Post, in all the large-circulation fan magazines, in the leading trade periodicals, Technicolor is blazing a trail of color — smash offer smash — that is the topic of current interest wherever movies are shown. When a Technicolor Picture comes to town its audience is ready and waiting to GO/ Right now color-enthusiasm is at its "white-hottest" degree. Every patron of your theatre is waiting for the cue — waiting, listening, watching for your announcement IT'S IN TECHNICOLOR! Play up Technicolor and build up receipts! Tie in directly with Technicolor's mighty advertising support. Reap results in bigger, better — greater B.O.! 8MB " The Rogue Song — IAWRENCE TIBBETT and CATHERINE DALE OWEN in a scene from th« magnificent Metro-Goldwyn-Mayer Technicolor musical drama Technicolor is a Box