The Film Daily (1930)

THE unday, July 6, 1930 sSBfr* DAILV Timely Topics A Digest of Current Opinion c 'alkies Increase Writers' Scope 'TALKING pictures are a boon to writers who felt hampered by the limitations of the stage and silent screen. One of the most discouraging things, from the writer's point of view, was the indifference and lack of satisfaction in writing for silent films. Much of this was the fault of the writers themselves in accepting a situation they might easily have improved. The limitations of theater writing are obvious. At the present time I see a distinct change in the motion picture industry as far as the writer is concerned. He is not engaged merely to assemble the ingredients of a story but to | «?$? titffeTsai MSvin^^™% ., ite in Manhattan on which it will uild an Eastern plant, and the Edion and RCA studios now in the ourse of renovation, ample faciliies will be available to allow foi xeatly increased film production ii - T7?ct i,v next fall. nearly pertect ds ^ fore a camera is turned on production. As one who has been deeply interested in the theater for some years, I appreciate the new opportunities opened up by the talking screen. The stage imposes limitations you cannot ivercome. On the screen you re given a wider latitude. i — Gene Markey MANY HAPPY RETURNS ;s Best wishes and congratulaj tions are extended by THE FILM DAILY to the following members of the industry, I who are celebrating their birthI days : July 4, 5 and 6 Gertrude Lawrence Edward Savin Mary Patricia Alicoate George Cohan Ernest Krehbiel Sunshine Hart Dell Henderson Joseph C. Shea Along The Rialto with PhilM. Daly WTAR VETERANS are given a break in Radio Pictures' "In side the Lines" Reginald Sharland was a major in the Durham light infantry and went through the Battle of the Somme with the British forces Ivan Simpson was wounded during a skirmish in Farbus Wood while fighting with the Canadian forces Mischa Auer was with the intelligence department in Russia when the Reds broke loose and escaped from Russia to Constantinople where he joined the British forces * * ♦ * J" EE OCHS is now dilettanting through sunny France, returning to this hamlet in September Theodore Hoover, brother of our President, and Dean of the School of Engineering at Stanford, visited the Coast Vitaphone studio as the guest of Col. Nugent S. Slaughter, chief Vitaphone engineer, and William Koenig, studio manager Three locomotives were scrapped so that a whistle with distinctive musical notes could be assembled for scenes in Radio's "The Record Run," parts of the three whistles being used if they ever make a picture calling for an ant hill, they'll probably scrap a coupla mountains * * * * JOE RIVKIN, the youngest first-line exploiteer in the biz, handling Pathe's "Swing High" at the George Cohan theator, was trying to fit a high silk hat on a new barker dressed as a ringmaster in red coat and white riding breeches the hat wouldn't fit, so Joe sez: "Just hold it in your hand" a moment later a real high-hat in evening clothes staggered up with one of those sympathetic souses, and dropped a dollar in the barker's hat "So," sez the souse, "th* shtock markish hit shu, too, eh? First thing you know all us Park Avenoo fellers will be panhandlin' on Broadway." * * * * TJRIEF BIOGS: Evelyn Brent — Evelyn was born in Tampa, Fla., for which California has never forgiven her to this day her pa was Irish-American and her ma of Italian descent, and Ev has been married twice to film men, and on top of that has spent the best part of her life playing roles of sweetie to gunmen that set-up is enough to make any gal sour on life, but Evelyn has remained sweet through it all a girl of iron nerve, she played in British productions for over three years before she broke down Evelyn sez she went down to 87 pounds but at the current rate of exchange of $4.86 on the pound sterling, that's $422.82 — which is heavy jack for anybody to collect from British pictures one day she played hookey from school to work as an extra in a picture at Fort Lee, and next day the teacher scolded her and said bad little girls wound up in a place with a hot climate and sure enough, Evelyn did go to er Hollywood * * * * p. WYNNE-JONES of Ufa claims he is still in the picture biz, and that those cigarette lighters that LIGHT which he has been handing out are only a side-line Ellen McCarthy, former night club hostess, leaves soon for H'lywood under. a nice picture contract Dr. Charles Gros is touted as the original inventor of the phonograph, and it is claimed his invention antedated Edison's, but he never perfected it the contraption was made from a cigar box, a clock movement and smooth wax surface, and to a vibrating membrane the doc attached a pen which recorded vibrations on the wax surface JOE COOK, who had something to do with imitating four Hawaiians and making "Rain or Shine" for Columbia, was the guest jester at the AMPA luncheon Thursday Abe Goodman of Fox is back from a vacashe at Napanak, New York, all sunkissed an' ev'rythin' They are now calling him "Put" Garyn over at National Screen, since Pat won that Film Golf putting contest * * * * 'T'HE MAIN difference between a broker and his atenog is that one watches the stock ticker and the other the tick-tocker. EXPLOITETTES A. Clearing House for Tabloid Exploitation Ideas € Radio Pictures In Big Radio Programs 'TWICE very week RKO Hours will take the air from WEAF in New York over a Tuesday evening sixty minute hookup of fifty stations and a Thursday afternoon period over twentyseven stations of the National Broadcasting Company. In all of these programs Radio Picture stars and musical material will be featured. In addition there will be twelve coast-tocoast broadcasts originating in the RKO Studios, Hollywood, when the entire stories of Radio's big musicals and dramas will be put on the air with their full casts. These broadcasts will be co-ordinated with the release of the picture in question and will be backed by newspaper advertising and publicity placed through the publicity depts. of Radio and ABC. — Radio Pictures * * * Big Campaign On Short Comedy J^ COMPREHENSIVE publicity campaign was build around the Educational-Mack Sennett two-reel golf comedy, "Match Play," by S. B. Tucker, manager of the Byrd in Richmond, Va. In a 150-foot trailer, made up specially, the comedy was announced for two weeks in advance of showing. Window displays in leading sporting goods stores, and cards and onesheets in all the golf club houses and on all the Tom Thumb Courses, made a direct appeal to the golfers. Four weeks in advance of showing, window cards were placed in scores of stores and clubs, while two weeks ahead of showing, the lobby mirror was painted with water colors, and one-sheet cutout was used. Eighteen inch streamers, advertising the comedy were used on twenty-four sheets. — Educational No new picture houses were constructed in Denmark in 1929.