The Film Daily (1930)

m THE DAILY Monday, July 21, 1930 :THE mi Nras> u it. Of IHMtOM Vol. Lill No. 17 Monday, July 21, 1930 Price 5 Cents JOHN W. ALICOATE Editor and Publisher Published daily except Saturday and holidays at 1650 Broadway, New York, N. Y., by Wid's Films and Film Folks, Inc. J. W. Alicoate, President, Editor and Publisher; Donald M. Mersereau, Secretary-Treasurer and General Manager; Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. Entered as second class matter. May 21, 1918. at the post office at New York, N. Y„ under the act of March 3, 1879. terms (.Postage free) United States outside of Greater New Vork $10.00 one year; 6 months, $5.00; J months, $3.00. Foreign, $15.00. Subscribers ihould remit with order. Address all com tnunications to THE FILM DAILY. 1651 Broadway, New York, N. Y. Phonr Circi. 4736-4737-4738-4739. Cable address: Filmday, New York. Hollywood, California — Kaipi Wilk, 6425 Hollywood Blvd. Phone Graniti 6607. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. I. Berlin — Karl Wolffsohn, Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Harle La Cinematogranhie Francaise. Rue de la Cour-des-Nouet. 19. Financial NEW YORK STOCK MARKET (QUOTATIONS AS OF SA High Low Am. Seat 10 10 Con. Fm. Ind. . . 19 J4 19 A Con. Fm. Ind. pfd. 20 M 20 VA East. Kodak 214->8 208 Fox Fm. "A" 47M 46J4 Gen. Thea. Equ... 35% 35 Loew's, Inc 75% 73J4 Para. F-L 62^ 61M Pathe Exch 5 4% do "A" 11^ 1054 RKO 34% 33'A Warner Bros 46% 45 TURD AY) Net Close Chge. 10 + A 19J4 — Yi 20H — % 208 — 7 46% — 1/g 35J4 — % 74 — 1% 62% — % 5 wy2 — % 33% — A 45 — % NEW YORK CURB MARKET Columbia Pets. vtc. 38% 38% 38% — 1% Fox Thea. "A".. 10/2 10^ 10^— % Loew, Inc., war.. 10% 10% 10% Nat. Scr. Ser 31 ^ 31 31^ — A Technicolor 32J4 32% 32J4 NEW YORK BOND MARKET Gen. Th. Eq. 6s40 96 96 96 — 14 Loew 6s 41x-war 99^ 99^ 99^ — A Paramount 6s 47. .10154 101 K 101 J4 Pathe 7s37 66 66 66 Fox 1,800-Seater for Billings Billings, Mont. — An 1,800-seat house will be built here by Fox West Coast Theaters, it is announced from Los Angeles. ».4 *•♦»•♦*•*♦*•*•»♦»♦*♦*♦*♦*♦»♦*♦♦♦♦*»♦*♦♦♦» ♦»♦*•*♦♦ j New York 1540 Broadway BRYant 4712 Ea J 8 Long Island City j'j 154 Crescent St. fj STIllwell 7940 ft stiman . E. Brulatour, Inc. g Chicago Hollywood ft 1727 Indiana Ave. 6700 Santa Monica g CALuraet 2691 HOLlywood 4121 $ An Argument — we just must have 'em (Continued from Page 1) dustry are the finest collectively in any business in the world. * * * Good talking pictures help to make all talking pictures popular. Mediocre productions tend to keep folks out of theaters generally. * * * The best way to kill Too Many y°ur tastet ioru a e°od „, . a thing is to have too l omatoes much of it Right now the people of these United States, including suburbs, are being fed with Tom Thumb golf for three meals a day. Already trick golf indigestion is springing up everywhere and soon you will see more miniature golf courses closed or for sale than in operation. Up-to-theminute reports in answer to a telegraphic survey tells us that the crest of this pastime has been reached. There, little golf course, don't you cry, you'll be a vacant lot bye and bye. This new move Advertising »ient> !low Pastt the r, , . , iormulative stage, Breaking In of bringing obvi ous advertising to the screen, will be watched with interest from many directions. Business will be interested because it offers a tremendous new field for advertising. Producers because of the additional revenue involved. Theater owners, for the reaction of the public to advertising served on their amusement menu. The yesmen point to magazines and radio as a successful merger of the two. The no-men say that the idea is not new and has failed every time it has been tried on the screens of America. Here is another noble experiment that will bear close watching. EIGHT IN AT FIRST L LOT Burbank, Cal. — Eight productions are in work at the First National studios, which are operating at close to capacity during the summer. The pictures being filmed are "Kismet," "Adios," "Sunny," "Going Wild," "College Lovers," "The Hot Heiress," "Father's Son" and "The Gorilla." Among stories in preparation are "Little Casear" and "Mothers Cry." Foreign Distribution Problems Being Solved (Continued \rom Page 1) so that no action is lost. However, they like songs in English and want to hear them, so we do not touch them. 'Paramount on Parade' ran four months in one Argentina house, a record for the theater. It was also shown in a theater in Brazil and did the biggest business ever. In this instance, all we inserted was titles for the dialogue. "The Latin countries are picture-wise and want the big specials. Anything that is big, no matter what company produces or distributes it, will make money there. The all-Spanish version of "The Benson Murder Case," the first talker of its kind in tht Argentine and Brazil, created a sensation. The inhabitants detest English-speaking talkers and will not go to see them for anything. "Silent productions are passe. While the majority of the smaller houses are yet unwired, they are not profitable. In Brazil there are 35 houses wired, 50 in the Argentine, 15 in Chile and 4 in Peru. The silent houses have only one solution and that is to get into the swim of things by wiring for sound. If the higher priced apparatus cannot be afforded, the smaller type of devices should be installed. Many of these houses are already finding it hard to get product. Many of them are repeating the old silent successes as a way out. "About 20 of our pictures which are adaptable to the locale will be made in French, Portuguese, Italan, Spanish, German and Swedish at our Paris studios." Bigger Exploitation Planned For Educational Comedies Exploitation on Educational's comedies will be given a bigger play during the coming season than ever before, according to Gordon S. White, director of advertising and publicity. "The current season," says White, "definitely proves to us that the increased importance of the short comedy can be turned into dollars and cents for the exhibitor through exploitation, with the extensive campaign on the Educational-Mack Sennett special, 'Match Play,' as a specific example. There has probably been no other two-reel feature that was so widely exploited, with chain store and large department store window displays; golf merchandise tieups; the excellent Scanlan Pitch and Putt Rug tieup; marquee and lobby display; radio, newspaper and magazine publicity; unusual theater advertising; novelty giveaways, etc." Big plans are now under way, according to White, to develop to the fullest extent all exploitation possibilities which present themselves in the new season's product. In line with E. W. Hammons' recent statement that, since the invasion of sound, comedies are the most sure-fire screen entertainment for the youngsters, emphasis will be laid on special exploitation stunts to bring the children into the motion picture theater. During the current season Educational has been furnishing exhibitors with a full line of accessories on all of its product, and this policy will be continued during the 1930-31 season. The Industry's Date Book July 26 Outing of RKO Home Office Employees to Indian Point, N. Y. July 29-30-31 — Annual convention of M.P.T. O. Ass'n of Colorado and Rocky Mountain Region, Brown Palace Hotel, Denver. Aug. 1 Annual convention of Famous Players Canadian Corp. eastern managers, Royal York Hotel Toronto, Ont. Aug. 5 Annual convention of Western managers, Famous Players Canadian Corp., Banff, Alta. Aug. 11-12 Annual convention of the Southeastern Theater Owners' Ass'n, Atlanta, Ga. Oct. 20-21 Tenth Annual Convention of M.P.T. O. of Western Pennsylvania and West Virginia, Pittsburgh. COMING & GOING J. J. KENNEDY, special representative of Pathe International Corp. who has been in Europe for the past year, is back in New York, 1 , FLORENCE ROGGE of the Roxy has returned from Europe. BEATRICE LILLIE arrived in New York yesterday from the Coast, where she appeared for Fox in "Are You There?" KAY BROWN, scenario editor for RKO in New York, is sailing for Europe on the Rotterdam. She will be gone a month pH while on the other side will confer with Joseph J. Schnitzer in London. SHORTS WANTED Will buy Short Subjects, particularly color cartoons (soLnd) for Continental Europe or Belgium France Holland only. Write to A. LOGIST, FILM CIE Route de Beggen 114 Eich Luxemburg NATIONAL SCREEN SERVICE gsSILENT ExmBrraR of Philadelphia of Washington . TICt NEW YORK JTATt mii/fBIToR of New York. Albany and Buffalo "The Pride of the East Coast" The "Home Town Papers" of 4,600 theatre owners. The most intensively read journals in the industry — Keeping everlastingly at it for the 12th successive year. 100% coverage of a 35% territory! EMANUEL-GOODWIN PUBLICATIONS > New York — Philadelphia — Washington r Main Office, 219 N. BROAD ST., PHILA,