The Film Daily (1930)

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'OOD COMEDY was never in such demand or of such importance as it is today. It is a vital, an essential, part of the new screen entertainment. In a year and a half of the talking comedy it has won an enthusiastic public approval, and has enabled exhibitors to build programs that are more satisfying as entertainment and more economical in cost. It is the theatre's one best bet to appeal to the juvenile patronage that has been drifting away. The youngsters can understand and enjoy the comedy, and will come to see it. This new meaning of the comedy makes it a matter that calls for the most careful thought in your planning for the coming season. EDUCATIONAL is the one sure, safe place to turn for it. Though acknowledged Short Feature leaders for more than ten years, EDUCATIONAL PICTURES have never stood out so far ahead of the field. Their leadership since they ushered in the New Day of the Comedy with their first sound releases