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The coming of talkies," says Photoplay Magazine, "has brought astounding advances in the field of short pictures, particularly in the comedy line."
Photoplay is so impressed by these "astounding advances" that it inaugurates a monthly review of short features. And, of course, starts it off with a review of EDUCATIONAL'S latest comedy release! A fine reflection of the public's attitude, which it is Photoplay's business to know.
EDUCATIONAL is justifiably proud of the leading part it has played in the "astounding advances" in short features in the last year and a half. For no one company's product has ever led the march of progress in its field with greater honor.
We direct exhibitors' attention to a review of the unfailing progress of EDUCATIONAL'S TALKING COMEDIES in the current season as an indication of the progress to be confidently looked for in the coming year. From "THE LIONS ROAR" and "THE BRIDE'S RELATIONS" down through such hits as "LOOK OUT BELOW," "DONT BE NERVOUS," "PRINCE GABBY," "CLANCY AT THE BAT" and "SUGAR PLUM PAPA," to such current first run smash laugh successes as "HONEYMOON ZEPPELIN," "GOOD MORNING, SHERIFF," "WESTERN KNIGHTS" and "MATCH PLAY," they have been one steady procession of "astounding advances," until today they are playing in the finest theatres in every city in the land and are being watched for by millions of eager fans.
Mere is a real background of national prestige and popularity for the biggest opportunity you ever had to make money with short features. Get these 1930-1931 talking comedies signed up now and begin planning now to exploit them consistently. Play these comedies for the pleasure of your child patrons as well as the grown-ups. You are sure the children will understand and enjoy them. How well the adults appreciate them is proved by the record of the last year. Advertise them to appeal to both the kids and their parents.
Whatever your feature picture line-up for the coming season, you can win new child and adult patronage, and make more money, by playing and advertising these talking comedies.
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