The Film Daily (1930)

THE fUE NEWSPAPER OF FILM DOM ALL THE NEWS ALL THE TIME VOL. LIII No. 19 Wednesday, July 23, 1930 Price 5 Cents 75 Detroit Houses To Adopt Radio Advertising GERMAJTQUOTA CENSOR FOR HOLLYWOOD Talker Patent Accord Divides World in Zones Pictures belong to the masses -By JACK ALICOATE A Duty to the Public Like the newspapers, beaches and railroads, pictures, figuratively speaking, belong to the nia^st-s. Not unlike a public service corporation, they have an inherent duty of keeping up with, keeping alive to, and keeping faith with the public. They now play a definite, important part in the lives of a hundred million Americans, but, like the horse and buggy, welsbach burner and petticoat, might well start to dwindle in public appreciation through the loss of progressive application in thought, treatment and presentation. Nothing in this world is sure, unless it's the bills on the first of the month. Xo art, business or industry is as subject as motion pictures to the whim of the people. * * * Pictures and Under the pro Public Relations 5™'^ ance of the Hays Organization much has been accomplished, in a national way, in cementing public friendships and creating new allies. A great deal more along these same lines can, and no doubt will, be done. The greatest opportunity at present, however, lies with the local exhibitor. His civic clubs should all be contacted. He must work hand in hand with his Chamber of Commerce. He should keep on intimate terms with the Church folks, Woman's Clubs and City Officials. Only politics, in a public way, should he shun as poison, for there lies danger. The exhibitor (Continued on I'aaf 2) German and U. S. Representatives Sign Agreement Paris (By Cable) — After more than a month of negotiations, with Will H. Hays on several occasions preventing the conference from breaking up, the U. S. and German talker patent interests yesterday signed a compact which settles the differences (Continued irn Hatic 4) BEN H. GRIMM APPOINTED COLUMBIA ADV. MANAGER Ben H. Grimm has been appointed advertising manager of Columbia, succeeding Hank Linet, resigned, it is announced by Joe Brandt. He assumes his new duties immediately and will handle the advertising and sales promotion departments under J. H. Gallagher, director of public relations. Grimm at one time was a newspaperman and later associated with various major companies, including Universal, Associated Exhibitors and Selznick. RAYNOR JOINS BIG 4 Bill Raynor, formerly with Pathe, has joined Big 4 as sales manager. He will act principally as contact man with the circuit buyers throughout the country, and especially in New York. Jubilee Theme Song "In Memory of You," by Dubin and Burke, has been selected by Warner Bros, as the theme song for the company's Silver Jubilee Celebration during August. KATZ ORDERS OVERHEAD CUT TO ROCK BOTTOM "Rock bottom" will be sought by Publix in its campaign to cut operating costs now in progress under the direction of Sam Katz. Personnel all along the line, from janitors to department heads, has been instructed by Katz to kick in with suggestions for the reduction of overhead, with the alternative that if any local organization does not submit its own recommendations by a given date, the Cost Control Committee will act without the aid of the local head. M.P.T.O. of Michigan Praises 5-5-5 Contract Detroit — After a discussion of the new 5-5-5 contract, paragraph by paragraph, members of the M.P.T. O. of Michigan, at their last meeting, praised the new agreement as superior to the old one. Daily Radio Broadcasts Planned by Detroit Exhibs 'Dixiana' Opens Big A wire yesterday from Los Angeles stated that "the S.R. O. sign was up by 9:30 in the morning for the premiere of RKO's "Dixiana" at the Orpheum, with indications that the picture would break all opening records for the house. Detroit — Following a decision reached at a meeting of the M. P. T. O. of Michigan, of which H. M. Richey is manager, to adopt radio as a daily advertising medium, it is expected that from 50 to 75 theaters will join in such a tieup with Station WXYZ. The broadcasts are to start around Aug. 1. Foreign Representative to be Stationed on Coast West Coast Bureau, THE FILM DAILY Hollywood — A German government representative, whose duty will be to censor American productions intended for Germany under the kontingent regulations just approved, is to be stationed here, according to reports current in the film colony. NEW UPSTATENTY DIVISION TO HANDLE FOX EXPANSION To carry out its expansion program in the territory between Albany and Buffalo, the Fox Theaters management has created a new division out of what has been known as the Upstate New York Division. Harry D. Goldberg, who managed the Upstate Division, will move his headquarters from Utica to Buffalo, (Continued i»i Page 4) GOTTESMAN RESIGNS Alfred Gottesman has resigned from the Warner Bros, theater department, it is announced by Major Albert Warner. The resignation is said to be in accordance with an understanding reached at the time he joined the company to aid the Warners in the development of their theater circuit. With his work completed, Gottesman will devote himself to his own inten Gift Nights Tabbed Detroit — After getting a line on the "Country Store" nights that have been flourishing around here lately, the U. S. Post Office Department has issued an order to theater owners that the advertising of such contests is an infringement of the anti-lottery laws. No effort is being made to stop the gift nights, but the contests must not be advertised.