The Film Daily (1930)

THE sgEfr^ ' DAILY Sunday, August 3, 1930 Theater Equipment By WILLIAM ORNSTEIN BRENKERT PUTTING OUT NEW MASTER BRENOGRAPH Detroit — In line with recent developments in projection, the Brenkert Light Projection Co. has put on the market the new Brenkert "F7" Master Brenograph, which, it is said, can be installed in any tvpe or size theater. The new machine is completely equipped with pre-sct adjustments so that double settings on each unit makes it easy for the operator to quickly change from one show to another and each will be perfectly framed, sharply focused and properly directed before the dowser shutters are opened. In addition there is a set of two directional mirrors attached to each upper and lower unit for independently directing the light beams and the complete equipment remains stationary and level, thereby requiring less space in the projection room and v..,t two small port openings in the to the picmrc m.mvi.,-.. „-. • . _.,.: opportunity. We all know that for years good cameramen have been as much responsible as anyone else for the success of many pictures. This writer has frequent r>'-"l. ^""..^meramen absolutely rre-set training ^ , . j^ dividual control of each blade and swivel adjustment locked in desired position. Pre-set iris shutters. Rapid operating iris dissolving shutters with conveniently located operating handle. Light intensity independently controlled by the iris dissolving shutters. Automatic arc controls to proven construction to each arc lamp. High efficiency lens system so that ample illumination is obtained with 35 to 50 amperes at each arc lamp for projecting rich color effects. Perfect rigidity of entire equipment. Ebonv enamel •with polished nickeled trimmings is standard finish. Universal Elec. Making Welded Wire Wheels Universal Electric Welding Co. of Long Island City, is manufacturing welded wire reels for every purpose. There are three special types. Type "A", one piece, all welded; Type "B", three piece, Bakelite drum; Type "C", three piece, metal drum. All reels are bright cadmium plated. The company is also producing special reels for wide film. "New York Seating Law Costly Binghamton, N. Y.— As a result of nn order from Commissioner of Public Safety practically every house here has to have its seating arrangement altered to comply with the state law. Reports point out that the order cost tire owners of the Star in the neighlood of $5,000 to remedy its arrangement. This is due to the fact that the scats were solidly embedded in cement. Keeping Check on Sound Volume Regular inspections from various to maintaining proper parts of auditorium are essential balance in audibility. T— TEARING sound in the theater day after day sometimes so accustoms theater attaches to it that the volume seems insufficient. The tendency resulting from this is gradually to increase volume until it is considerably greater than it should be. The volume of sound provided in a theater should not be based on the judgment or inclination of any one nerson. What is to be sought is that which is pleasing to the ears of the majority. Opinions of persons sitting in various parts of the house often may be advantageously obtained. The fader setting should be raised as a theater fills and be lowered as the audience decreases in number. Theaters whose business varies untcrially on different days will find that a uniform standard of volume for all days is not conducive to the best results. The change-over is generally the most i:: effectively accomplished part of sound reproduction. Fast action is often slowed down, sound is distorted and continuity is sometimes even hroken. Failure to keep the fader of an incoming machine to zero until the machine is up to speed may produce blue notes or unintelligible dialogue. A break in sound-on-disc film which occurs below the intermittent need not throw a picture out of synchronization. Do not remove the film at the aperture plate nor take the reproducer off the disc. By use of the fly wheel run out enough film for winding ' round the take up. Then start the machine and when the motor is up to speed bring the fader to normal setting. This should maintain syn-hronization. Splicing can be done after the reel has been run. Sound film splices, if quickly made during projection to avoid a delay in the show, should always be carefully re-inspected before the reel is again run. Very often rough temporary cplices are causes of further trouble. Peter Clark, Inc., Busy on New Theater Stages One of the biggest stage equipment jobs recently contracted for by the Peter Clark, Inc., is the Severence Hall in Cleveland, O., for installation of two complete stages with the latest and most modern equipment. Advanced ideas have been worked out by Peter Clark, Inc., whereby all hoisting of heavy scenery will be done by mechanical equipment, similar in installation to the work being done in the Colony, New York. Architects on the job are Walker and Weeks of Cleveland. Among other installations recently signed for are the Paramount, Denver ; Paramount, El Paso ; Paramount, Mattapan, Mass. ; new houses in Peekskill and Middletown, New York ; Warners Mid West, Oklahoma City; remodeling of the Warners Grand, Pittsburgh. Cooler for Fox Crotona A huge refrigerating system is now being installed at the Fox Crotona in tin Bronx. Work will be completed next week. For Projection — Stage and Sound Installation IRWIN D. RATHSTONE Project'on Booth Specialist 152 West 42nd St. New York Tel. Wisconsin 1721 Ultraphone Will Handle Universal Sound Device Minneapolis — Under a deal just consummated, Ultraphone will handle Universal sound-on-film reproducing equipment in this territory. Ted Karatz, general manager of Ultraphone, and W. G. Ranels, sales manager for Universal arranged the deal. GOLD SEAL TICKET REGISTERS Protection — Speed — Efficiency GENERAL REGISTER CORP. Paramount Building Chickering 4065 New York J. C. Ensi.en, Gt'n. Sales Mgr. SEVEN BALLYHOO RECORDS ARE ISSUED BY PARAMOUNT Special ballyhoo records have been made on seven Paramount pictures for use on regular non-synchronous reproducing apparatus. The discs are on 78 r.p.m. and can be used on phonographs for exploiting in lobbies, marquees and other broadcasting pur j noses. Pictures on which records have I been made are "Let's Go Native," I "Queen High," "Follow Thru," "Monte Carlo." "Heads Up," "Animal: Crackers" and "Leave It to Lester." I Issues Gift Catalogue for Boosting Patronage; Tippecanoe City, O. — With juvenile) patronage the topic of the day, the Tip Novelty Co. has issued an illustrated catalogue with all kinds of gifts and novelties to give away to the! juniors as a special attraction. The' items listed are of wide variety and! available at wholesale prices. Consolidated Installs 2 Coolers Consolidated Amusement Enterprises has installed cooling systems in two of its houses. The Forurrr in the Bronx has been 'equipped with a $50,000 plant, while the Idea! on Eighth Ave. is now being cool ed by a $25,000 system. MOTION PICTURE APPARATUS of Every Type Co7isu.lt Us and Save Money REPAIR SHOP with Experts on Professional Cameras Right on Premises UIILCKTCHByt ▼▼no west a2"st„N«w*»*N.y«*" Phone Penna 0330 Motion Picture Department U. S. and Canada Agents fo. Debrie I NETSCHERT'S TRUE to NATURE Art Flowers and Shrubs for Lobbies, Foyers, Stage, Orchestra Pit and Auditorium FRANK NETSCHERT,Inc. 61 Barclay Street, New York, N. Y. Write for Catalogue 3