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Sez Film Daily
The Mirror
a column of comment
THE "BIG-SIX" producer-exhibitor companies control less than 20 per cent of the theaters in the United States. These cold, hard facts, excavated in a searching survey, will no doubt pack a surprise wallop for many a person toting the idea that the film makers had gobbled up a great majority of the houses. No question but most of the heavysugar palaces are being operated "by producing firms. But outside of this class are more than 15,000 accounts — demanding product, equipment and other exhibition essentials. Expending scores of thousands of dollars annually, they constitute a free-for-all market — a -potential purchaser for theater operation necessities. The mat with "welcome" inscribed on it is very likely to be found at the front door -providing the caller is peddling the genuine stuff. Eighty per cent of TJ. S. A. houses is one of the targets left for the independent producer to shoot at — a market which promises perhaps not de-luxe but substantial returns.
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And you can reach those 15,000 and more, including that other 20 per cent most effectively and most economically through the ten Associated Publications — the trade papers with that allpowered local appeal that only regionals can have. IN ADVERTISING IT'S RESULTS THAT COUNT— let A.P. show you how to get BIG results.
Associated Publications, Inc.
BEN SHLYEN, President and Publisher
General Offices: Glover Building, Kansas City, Mo.
NEW YORK: 551 Fifth Ave. CHICAGO: 1018 So. Wabash Ave.