The Film Daily (1930)

fuesday, August 5, 1930 —J%0>* DAILV EXPLOITETTES A Clearing House for Tabloid Exploitation Ideas €) es Buses to ing Kids In CREDIT for ;i stunt that falls under tlie heading of "natirals." goes to Roy Nelson, of the Capitol, Melbourne, Australia, who •lugged "Disraeli" with more than >rdinary foresight. Through the •ooperation of the Department of Education Nelson arranged for special transportation of children 0 his theater during the showing >f "Disraeli." Ten tram cars were n use daily, and carried the chillren from school directly to the heater and then home. So far wenty thousand children have aleady taken advantage of the free ide to "Disraeli." — Warners ust Married" Car jlps "Love Parade" JT has been some time since the "just married" car has been reported on any title, but B. D. Hooton, of the Genessee Theater, Waukegan, 111., made that his key stunt on "The Love Parade." The Chrysler agency provided a smart roadster for the supposedly happy pair, and other cars for their pursuing tormentors. Hooton got a stylish pair of youngsters to ride in the nupital car, with the banner split 50-50 between the just married and the "Love Parade" idea. The other cars were filled with young people who were just out for the ride and the fun of the thing. — Epes Sargent MANY HAPPY RETURNS Best wishes and congratulations are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays : August 5 Emanuel Cohen Shannon Day Robert Vignola Burton King Along The Rialto with PhilM. Daly DY WAY of keeping Hollerword all stirred up, Howard Hughes is going steadily ahead with his plans to make a talkie of that much discussed book concerning studio life and players, "Queer People" the original work contains many thinly veiled allusions to prominent screen folk easily recognized ....... and if Howard took it into his head to have the script stick closely to the book, it would raise merriell, to say the least but it's little incidents like this that makes life in the screen capitol spicy and interesting R UBE GOLDBERG is another gent in the studio city who is doing his best to take the ennui outa life in his Fox opus, "Soup to Nuts," he puts on display two of his latest goofy inventions one is a self-operating bed chair for banquets, and the other a gravy mop for coat lapels Two new developments in sound film equipment are being manufactured by Mole-Richardson, Inc the first is the Microphone Boom, which simplifies the recording of sound on large sets another invention, the Play Back Machine, is said to be a great improvement in the cutting of sound film A/fARY PICKFORD, one of our better business women in film circles, is building a miniature golf course in Beverly Hills Baroness Wandeyne Deuth of Berlin, who has taken her initial crack at film playing, springs a new one .... she sez that the science of numerology shows her that she \ ordained to play in films eons and eons ago Dolores 1 Rio and Cedric Gibbons, who plighted their troth after a lo; drawn-out courtship of six weeks, will march up the aisle th.„ week (^OLUMBIA PICTURES has narrowed the choice in its national beauty contest down to two contestants they are Lesley Beth Storey and Dorothy Dawes, both from Brooklyn 13 fan mags sponsored the contests the winner will be posed as "Miss Columbia," and her likeness used as the company's trade-mark leader on all Columbia pictures she will also get a chance to become a screen celeb if she develops the talent DUDY VALLEE is gonna build himself a villa at Atlantic Beach, L. I he will probably call it Croon Villa, or Steinway Hall Joe Rivkin of the Pathe pub dep't, postcards us from Montreal where he has been exploiting two big features, "Black and White" and "Canadian Club" First Nash is reversing the usual order with "My Sister and I," which they made as a silent in Germany some time ago it will appear as a Broadway theatrical production Another reversal of form is the marriage of Vivian Duncan to Nils Asther in Reno what a shock that must have been to the divorcees of that hamlet hanging around waiting for their divorce decrees We have a great idea for a sequence in a big production which we guarantee will save a lotta money and at the same time be a real novelty the scene shows a mob of Scotchmen rushing to pay their income taxes all the producer needs for this is to run several hundred feet of blank film yKRNOX "BUD" GRAY, publicity director of the Rialto, went and wedded Margaret Helm so's he'd have something to steer by by the way, that's a very colorful staff at the Rialto Bud Gray, pub head; Pearl Green, his sec, and Dave Wythe, managing director Three young yeggs were so embarrassed when Doug Fairbanks suddenly confronted them in bis home, that they apologized, and were satisfied to depart with about 30 bucks such is fame The RKO baseball team finally stopped that undefeated Fox aggregation to the tunc of 17 to 16 Timely Topics A Digest of Current Opinion €) A Reply To David Belasco Concerning Silent Films 'J1HAT great expert of the screen, David Belasco, says he thinks the next big hit will be a silent film. Will he have any sound in it? If there is any sound why not experiment, just a little, with the most subtle, most resourceful and most interesting of all sounds, the human voice? Perhaps David's wish is the father of bis prophecy. A plague on all your talkies, says he. The silent would be better for his business — if it could only be. Rut evolution never goes backward. Darwin says it is like a tree. Even if some of the ' I jem to bend backward • with the talkies. Dialogue has been overdone. Now there is a healthy recession. But who can imagine that the films, once having known the magic of the human voice, can ever forget or forsake it? Not on your spotlight, David. Richard Barry TEN YEARS AGO TO-DAY IN Laboratory strike ends. Joint committee to meet and arrange wage scale. Advertising matter not included in 5% rental tax, Government decides. Henry W. Ives & Co., insurance brokers, work out system to insure producers against weather conditions on outdoor production. * * * Ormer Locklear, producing for Fox, killed in aeroplane accident at Los Angeles. * * * Special Pictures Corp. signs Chester Conklin for comedy series. Irvin Willat completes his first independent production, "Down Home." Clarence Badger directing "The Guile of Women," with Will Rogers.