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THE
ay, August 22, 1930_
■3W*
OAILV
XPLOITETTES
A Clearing House for abloid Exploitation Ideas
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Stunts Put
Top Speed"
WO highly successful stunts were used in connection with
engagement of "Top Speed" the Broadway theater, Chare N. C. The side of a street
was almost completely covd with a huge banner anincing Joe E. Brown in "Top •ed." The other stunt was
into effect when four young I s paraded the principal busi greets. Each of these boys l headless and was carrying nan under his arm, the exnation of this extraordinary te of affairs being contained a sign reading "I have just ghed my head off at Joe E. nvn in 'Top Speed' at the
Midway."
— First National
ting to a Governor for e-wide Publicity
OWAN MILLER. District Advertising Manager for blix theaters in Nebraska, de one stunt cover the state en he had to put over the rd picture. He made an adlce showing to the Governor, j\ loaning a portable sound lipment for the talking se:nce of the flight, and the vernor made it a party, invit; about one hundred guests. Her saw to it that the A. P., : C. P. and the local wire ornizations sent out the story, i all mentioned the picture ng shown as a matter of news. W. Sargent
MANY
HAPPY
RETURNS
at wishe* and congratulations are tended by THE FILM DAILY the following members of the inutrv, who are celebrating their rthdaya :
August 22
Francis J. McDonald Samuel Goldwyn Terence Dwyer Charles Garrett
Along The Rialto
with Phil M. Daly
QUTSIDE OF PROHIBITION, golf probably has wrecked more homes and widowed more fair ladies than any other
menace It's the curse of the nation — the eternal vamp
which lures a guy away from his lawfully-wedded spouse to chase little white pills through the rough It converts an ordinarily honest gink into a chap with an unethically bum memory
These sentiments are partly, at least, subscribed to by
Mary Pickford, who is down on the records as saying: "Doug's
only ambition now is to break 70 1 told him that I
wished he would hurry up and make a 70 so we could live normally again."
\WRITIXG OF GOLF, reminds us that Bobby Jones and Roxy had some indoor practice the other afternoon on the high-priced rug in the theater exec's office Then, sinking deeper in the mire of golfitus, they went out into ye rain and played a round at the Elmsford Country Club Manager Epstin of the Strand is running a dance endurance contest
of his own He has a flock of manikins dancing atop the
box-office to plug "Dancing Sweeties?" And while mentioning this talking affair let's add this item to "little accidents":
While its producers were wielding the shears on the
music in that pitcher they decided to eliminate "Dancing With
Tears in My Eyes," leaving "The Kiss Waltz" in, instead
And which of the two pieces are the most popular, we ask you?
'THREE NOTED FLYERS got free ducats the other eve for
"The Dawn Patrol" at the Winter Garden They were
guests of Arnold Van Leer and Eddie Bonns, assistants to Harry Charnas, whose job is that of managing director of Warner houses in this great big city and immediate environs
If you don't like this one, send your bombs, gats and other destructive agencies to one Jimmy Starr of the "L. A. Record": Bert Wheeler: "What happened to that pretty laundry girl
you know, the one that used to darn your socks?"
Robert Woolsey: "She got married, but she's still darning." Bert: "Socks?" Robert: "No her luck."
("\LIVE SHEA, Wampas beauty prize winner of a coupla years back and now possessor of a Warner contract, will appear
in a new B'way show entitled "Blind Mice." Hugh
O'Connell, who has drunk himself through a number of Vitaphone newspaper shorts, is brushing up on his lines in that new Hollywood comedy, "Once in a Lifetime," which opens at the Music Box on Sept. 22 Warner Bros.' Hollywood Theater, which is obviously adverse to publicity, has taken out a $300,000 insurance policy to protect patrons who might laugh fatally, it is alleged
"DRESS AGENT STORIES I Have Known," by A. Waste
basket Bunko Productions will spend $100,000,000
on its new season program "Giddy Gertie" has smashed
all existing house records at the Dream, Last Drink, Arizona
Jack Westchester, scintillating star of Gigantic Pictures.
was seriously injured in the realistic fight sequence which is the
climax of "The Husband's Mistake." And the gag about
the appendicitis operation And the one about the femme
celeb who gurgled that "my husband is my best pal and my severest critic."
AND JACK FULD recalls that just a few years ago: the m. p. center was the Eieidelburg Bldg. at Broadway and 42nd
Short subjects were called "commercials" Best
-cllcrs of the slide companies were "Intermission," "Just a moment while we change reels" and "Ladies will please remove
their hats" A w. k. saying was: "Have you paid your
$2 to breathe?" Margaret DeMille, daughter of William
C. DeMille. has announced her engagement to Bernard P. Fineman, who is connected with one of the major studios in an e\e cutive capacity
Timely Topics
A Digest of Current Opinion
€
Increasing Importance of Incidental Music
INCIDENTAL music under spoken lines is one of the greatest fundamental aids the drama has ever had. It died thirty years ago because of certain mistakes of usage, and circumstances which nullified the good effects it could have had. Lazy musicians who could not be induced to play anything but Hearts and Flowers for sad scenes: the William Tell Overture for a fight, and Mendelssohn's Spring Song for a love episode killed for the stage a force which, more cleverly used, could have continued to be a powerful aid to emotional interpretations. Today in pictures every producer is using incidental music. Critics comment on the beauty of certain scenes but very few have as yet noticed in print the values given to the sequence concerned by the carefully selected music played under the dialogue... .Incidental music, free of the odium which was unjustly attached to it for over thirty years, is being more firmly intrenched in talking pictures with each passing week. A sound principle, it will rise in importance, in my opinion, until it becomes one of the three or four greatest corner-stones of this newest art.
—Cecil B. De Mills
:THE
in NEWMpn or HIM DOM
Congratulates:
-PJ—
JOHN BARRYMORE
for a distinguished, inspired characterization as "Ahab" in Warner Brothers' "Moby Dick"
No. 20 Of 1930
"Good Deeds"
Series