The Film Daily (1930)

THE ay, August 22, 1930_ ■3W* OAILV XPLOITETTES A Clearing House for abloid Exploitation Ideas €) Stunts Put Top Speed" WO highly successful stunts were used in connection with engagement of "Top Speed" the Broadway theater, Chare N. C. The side of a street was almost completely covd with a huge banner anincing Joe E. Brown in "Top •ed." The other stunt was into effect when four young I s paraded the principal busi greets. Each of these boys l headless and was carrying nan under his arm, the exnation of this extraordinary te of affairs being contained a sign reading "I have just ghed my head off at Joe E. nvn in 'Top Speed' at the Midway." — First National ting to a Governor for e-wide Publicity OWAN MILLER. District Advertising Manager for blix theaters in Nebraska, de one stunt cover the state en he had to put over the rd picture. He made an adlce showing to the Governor, j\ loaning a portable sound lipment for the talking se:nce of the flight, and the vernor made it a party, invit; about one hundred guests. Her saw to it that the A. P., : C. P. and the local wire ornizations sent out the story, i all mentioned the picture ng shown as a matter of news. W. Sargent MANY HAPPY RETURNS at wishe* and congratulations are tended by THE FILM DAILY the following members of the inutrv, who are celebrating their rthdaya : August 22 Francis J. McDonald Samuel Goldwyn Terence Dwyer Charles Garrett Along The Rialto with Phil M. Daly QUTSIDE OF PROHIBITION, golf probably has wrecked more homes and widowed more fair ladies than any other menace It's the curse of the nation — the eternal vamp which lures a guy away from his lawfully-wedded spouse to chase little white pills through the rough It converts an ordinarily honest gink into a chap with an unethically bum memory These sentiments are partly, at least, subscribed to by Mary Pickford, who is down on the records as saying: "Doug's only ambition now is to break 70 1 told him that I wished he would hurry up and make a 70 so we could live normally again." \WRITIXG OF GOLF, reminds us that Bobby Jones and Roxy had some indoor practice the other afternoon on the high-priced rug in the theater exec's office Then, sinking deeper in the mire of golfitus, they went out into ye rain and played a round at the Elmsford Country Club Manager Epstin of the Strand is running a dance endurance contest of his own He has a flock of manikins dancing atop the box-office to plug "Dancing Sweeties?" And while mentioning this talking affair let's add this item to "little accidents": While its producers were wielding the shears on the music in that pitcher they decided to eliminate "Dancing With Tears in My Eyes," leaving "The Kiss Waltz" in, instead And which of the two pieces are the most popular, we ask you? 'THREE NOTED FLYERS got free ducats the other eve for "The Dawn Patrol" at the Winter Garden They were guests of Arnold Van Leer and Eddie Bonns, assistants to Harry Charnas, whose job is that of managing director of Warner houses in this great big city and immediate environs If you don't like this one, send your bombs, gats and other destructive agencies to one Jimmy Starr of the "L. A. Record": Bert Wheeler: "What happened to that pretty laundry girl you know, the one that used to darn your socks?" Robert Woolsey: "She got married, but she's still darning." Bert: "Socks?" Robert: "No her luck." ("\LIVE SHEA, Wampas beauty prize winner of a coupla years back and now possessor of a Warner contract, will appear in a new B'way show entitled "Blind Mice." Hugh O'Connell, who has drunk himself through a number of Vitaphone newspaper shorts, is brushing up on his lines in that new Hollywood comedy, "Once in a Lifetime," which opens at the Music Box on Sept. 22 Warner Bros.' Hollywood Theater, which is obviously adverse to publicity, has taken out a $300,000 insurance policy to protect patrons who might laugh fatally, it is alleged "DRESS AGENT STORIES I Have Known," by A. Waste basket Bunko Productions will spend $100,000,000 on its new season program "Giddy Gertie" has smashed all existing house records at the Dream, Last Drink, Arizona Jack Westchester, scintillating star of Gigantic Pictures. was seriously injured in the realistic fight sequence which is the climax of "The Husband's Mistake." And the gag about the appendicitis operation And the one about the femme celeb who gurgled that "my husband is my best pal and my severest critic." AND JACK FULD recalls that just a few years ago: the m. p. center was the Eieidelburg Bldg. at Broadway and 42nd Short subjects were called "commercials" Best -cllcrs of the slide companies were "Intermission," "Just a moment while we change reels" and "Ladies will please remove their hats" A w. k. saying was: "Have you paid your $2 to breathe?" Margaret DeMille, daughter of William C. DeMille. has announced her engagement to Bernard P. Fineman, who is connected with one of the major studios in an e\e cutive capacity Timely Topics A Digest of Current Opinion € Increasing Importance of Incidental Music INCIDENTAL music under spoken lines is one of the greatest fundamental aids the drama has ever had. It died thirty years ago because of certain mistakes of usage, and circumstances which nullified the good effects it could have had. Lazy musicians who could not be induced to play anything but Hearts and Flowers for sad scenes: the William Tell Overture for a fight, and Mendelssohn's Spring Song for a love episode killed for the stage a force which, more cleverly used, could have continued to be a powerful aid to emotional interpretations. Today in pictures every producer is using incidental music. Critics comment on the beauty of certain scenes but very few have as yet noticed in print the values given to the sequence concerned by the carefully selected music played under the dialogue... .Incidental music, free of the odium which was unjustly attached to it for over thirty years, is being more firmly intrenched in talking pictures with each passing week. A sound principle, it will rise in importance, in my opinion, until it becomes one of the three or four greatest corner-stones of this newest art. —Cecil B. De Mills :THE in NEWMpn or HIM DOM Congratulates: -PJ— JOHN BARRYMORE for a distinguished, inspired characterization as "Ahab" in Warner Brothers' "Moby Dick" No. 20 Of 1930 "Good Deeds" Series