The Film Daily (1930)

fjgf^S DAILV Sunday, August 24, 130 Theater Equipment By WILLIAM ORNSTEIN SYNCHRONIZING DEVICE DEVELOPED BY NEUMADE Synchronizing one film with another is claimed possible with "The Synchronizer," a new device developed by Neumade Products. It is said to be an accurate film measuring apparatus which not only counts and designates footage and frames but enables the operator to locate with ease any given set of sprocket holes in a reel of standard film. The device comes in two models, one with sprocket hubs mounted on the same shaft in parallel and the other with a single sprocket hub. Primary use of the double hub is to mechanically check, in the process of assembly or inspection, one nossibbimperfect reel against a reel known to be perfect. The single hub model is said to be equally effective in checking reels against a continuity sheet. Working apparatus proper is mounted upon an acid-resisting white porcelain base of generous size and images on the film are easily seen without the aid of artificial or supplementary light. Sprocket hubs are enameled in white which keeps the operator constantly acquainted with what he is doing. Lateral slots on the hubs exactly mark each frame as it passes through the machine. A slit with a razor blade through the hub slot makes a cut for a perfect splice. The machine can be made up with any number of sprocket holes. Midwesco Houses Being Remodeled Fort Scott, Kan. — The Empress, Fox Midwesco house, is undergoing alterations and remodeling. The Liberty, also in the same chain, is closed for extensive renovations. Sono Equipment Moves Kansas City — Headquarters of the Sono Equipment Corp. have been moved from 1818 Wvandotte St. to 118-20 West 18th St. Frank H. Cassil and Fred Greenberg are district representatives while Ed. Wi'"nski is office manager. New Use for Cooler Kearney, ' Neb. — Publix, in a tieup with a refrigerator manufacturing company, has installed electric refrigerators in the lobby of the World "for the benefit of patrons who wish to check perishable merchandise while attending shows." Variety Scenic's Scenic Effects at Kew Gardens Conversion of the Kew Gardens, Kew Gardens, L. I., into an indoor miniature golf course, cost Fox Theaters about $15,000, with Variety Scenic Studios of New York doing all the scenic effects. The ceiling has been canvassed and decorated so that it resembles a sky effect. The side walls are also painted to give an airy atmosphere. Further adding to the summery effect, the marquee of the house has been done up to represent a country club with bunting at several spots. A veranda has been erected around the course which serves as an eating place for customers. Radio sets, wicker furniture, umbrellas for protection from the reflector lights, md drinking water all make for the comfort of the onlookers. The balcony can seat about 350, who can watch the earnes going on from any oart of place with every convenience. Variety Scenic has other deals sending with several circuits and inlie exhibitors for installation of scenic effects in houses to be concerted into golf courses. Added to Phototone Sales Force North Vernon, Ind. — Two additions have been made to the Phototone Equipment Corp. sales force. Joseph M. Fieldman has been appointed general sales manager and E. W. Campbell will act as sale epresentative in Kansas, western Missouri and northwest Arkansas. Cretors Handling Improvements Kansas City — J. Carlton Cretors s in charge of the $80,000 improvenent program for the Dickinson the ters. NETSCHERT'S TRUE to NATURE Art Flowers and Shrubs for Lobbies, Foyers, Stage, Orchestra Pit and Auditorium FRANK NETSCHERT,Inc. 61 Barclay Street, New York, N. Y. Write for Catalogue 3 RCA TOTAL INSTALLATIONS SINCE JUNE REACHES 180 Increased activity in RCA Photophone installation^ has sent the total number of theaters equipped since June up to 180, according to the company, which states that there are almost 2,000 devices installed in the United States and Canada. Edward Auger, assistant sales manager, is now on an extended trip to the newly created exchanges opened by RCA Sound Equipment, Ltd., in Winnipeg, Manitoba and Vancouver, B. C. and Electrics, Ltd., Montreal. General Talking Opens Office in Kansas City Kansas City — Guy B. Snow, district manager of General Talking Pictures Corp., distributors of DeForest Phonofilm and Phonodisc sound apparatus, has announced two additions to the sales force with the opening of new offices here. Thoma. Reddy, formerly of the Cole Theater Supply Co. and Charles Knickerbocker, last with First National, are now with the company. Reopened After Repairs Des Moines — Publix has reopened lie Des Moines after exten ive repairs. Publix Reopens Duluth Garrick Duluth, Minn. — The Garrick, which ha^ been closed for alterations, has been reouened by Publix. STAGE EQUIPMENT Console Orchestra Elevators Magnescopic-Grandeur Screen BRUCKNER-MITCHELL, INC. 532 West 22nd Street New York Sound at Home Among Electrical Researc Products' latest batch of cot] tracts for installation of Wes^ ern Electric sound system wa an order for an installation i a private home at Larchmon N. Y., for a m. p. executive. Publix Improvement Cos Not to be Publicist Costs of remodeling, redecorai g installing of sound apparatuslor equipping Publix theaters with < I ing systems will not be mad lie in the future, either in ad I tisements or publicity codv. cause there is a tendency to imptanate figures above the actual dst, which is believed to set up gerous reaction on the part of I public, it is found that eliminapn of any mention of figures is besll the end. John Eberson on Business T > John Eberson, well known ar i tect, is making a trip to the JJWest in connection with var:n heaters he has designed and is j;o -onstructing. He has remode a he Oriental, Detroit, and the RibH and Palace in Toledo, all R-K) houses. He will also give sirmr attention soon to two more R-F3 houses in Schenectady and Albjlr. MOTION PICTURE APPARATUS of Every Type Consult Us and Save Money REPAIR SHOP with Experts on Professional Cameras Right on Premises UIKX9£KiHBy< ▼▼ UO West 42»St.New Mrfc.My • Phone Penna. 0330 Motion Picture Department U. S. and Canada Agents fo, Debrie PYROLOID SALES CO. : : Factory : Athol, Mass. In 2 colors JADE PEARL and ROSE PEARL Genuine "PYROLOID" Dresserware In 4 sets — Priced 11%, uy2 and 13',4 cents per piece in campaigns lasting 26, 30 or 36 weeks. "Every Theatre We Add to Our Big List Are Boosters for "PYROLOID." Manufacturers for over 30 years Aaron Sacks Room 538 200— 5th Ave., N. Jack Bullwinkei 28 Piedmont St Boston Jack Von Tilze Elks Hotel, Phil Import Fibx Co 21st and Payne A Cleveland. Ohio W. & S. Theatn Premium Co. 1627 Boulevard of Allies. Pittsburgh. 1 Morris D. Zimmerm c/o Tiffany Film Exchange 806 S. Wabash Av Chicago. Ill