The Film Daily (1930)

THE HI -aw* DAILV Tuesday, August 26, |30 IN THE MAIL BAG Yes Sir eel Editor, The Film Daily: By way of suggestion, would this not be a splendid time for the inauguration of an intensive and extensive industry advertising campaign? Why let the "play" be taken away from the box-offices of the theaters of the country by radio, Tom Thumb golf courses, night baseball, etc.? Toward this end the newspapers, magazines, billboards, trade papers (I mean every one of them), should be used continuously to sell the public, the theater owner and the managers of the producer-owned theaters and their employees, to induce them to think and talk in affirmative helpful tones about the marvelous product being offered to our public, of the wonderful stars, players, etc., etc., instead of permitting this negative atittude to contain as has been the case during the last little while. We have a wonderful Industry. We who are in it know that; and it is up to us to convince Mr. and Mrs. Public that our theaters offer them the best in entertainment and amusement that they can find anywhere. With the lessening of advertising of all kinds that has been going on for the past few years, there has come a lessening of enthusiasm for the Industry. It is just as true in our field as in any other line of endeavor ... ."It pays to advertise." Sidney S. Cohen A Suggestion Editor, The Film Daily: I have often noticed quite a band of black between the lower border of the picture and the floor of the theater. I believe if some effort were made to make this of a neutral color, light enough to melt into the average black and white picture that is shown on the -creen there would be less of a two-dimensional reminder and more of a three dimensional effect. I think something that would slant from a place on a stage a little in front of the picture upward into the lower border of the screen, a neutral color melting into the picture proper mighl be a good idea. Viola Irene Cooper PUBLIX ADDS FOUR TOWNS TO THREE SOUTHERN AREAS Jackson, Miss. — With resignation of W. P. Richardson as district manager, Publix has divided his territory between three other districts. A. R. Cunningham has been given Monroe, La., C. W. (ireenblatt has taken on the town of Natchez, Miss., while Ricardo Montiel has had his territory increased by addition of Meridan and Hattiesburg, both in Miss. Studio for Stage Units Opened in Toronto House Toronto — Paramount has reopened the old Regent a? a studio for the organization of stage units to play the Canadian houses. John Arthur will supervise the presentations. He will be assisted by William Mills, with Tremaine Garstar.g as art director, William Hart as constructor of sets, Mack McLean as scenic artist, and Harry Fisher in charge of electrical effects. Harry Zehner Heads Hollywood's 233 Club West Coast Bureau, THE FILM DAILY Hollywood — Harry H. Zehner, assistant general manager of Universal has been elected president of the 233 Club, Masonic theatrical organization. Zehner received every vote of the organization's general assembly. Other officers elected were: Executive vicepresident, John Le Roy Johnston : vice-presidents. Charles Crockett. Jean Hersholt an-' C. E. Toherman : secretaries. Morris Respond Abraham Goldman: treasurer Otto K Olesen ; directors. J. J. Franklin. S'muel Kress. Marco Hellman. Cliff Smith, James Watkins, Louis W. Chaudet. Charles Eng. William T. Fleckenstein. Russell Simoson. Tohn T. Lawlor. Harry M. Raine and W 11. Lnllier. Retiring President Rex P. Goodcell announced that within a fortnight "round would he broken for two new club '''-Miners, a distinctive clubhouse and ar "iiil'to-iiini at Yucca and McCadden avenue? ;n Hollywood. Theater Changes Reported by Film Boards of Trak RKO Appoints Murphy Detroit Branch Manager Detroit E. C. Mnrnhv, former local salesman at the RKO exchange has been promoted to branch manager. Army to Make Talkers Went Coast Bureau. THE FILM DAILY Hollvwood — Arrangements have been made wherebv the Academv of M. P. Arts and Sciences will instruct two Armv officers in sounr' nhotograohy. These officers will later malce official training pictures for recruiting purposes. Publix Closes Three Chicago — Three Publix houses in this state have been closed. The Luna Kanakee: Grand, Blue Island, and La Salle La Salle, all in J. J. Ruben's division are now dark. Publix Moves District Office Pnughkeepsie N\ Y. — District Publix offices have been moved from the Strand, Vnnkers, to the Ror<l'von here. Tohn P>. Carroll is the district manager. OHIO Changes in Ownership Akron — Gem, sold to Jennie Ramicone by N. Spayne; Ideal, sold to Gertrude E. Moore & Glen B. Moore; Carollton — Virginia, sold to T. W. Roe by Park C. Beatty ; Cincinnati — Albee, sold to RKO Midwest Corp. by Cino Tbea. Co. ; Capitol, sold to RKO Midwest Corp. by Cincinnati Capital Thea. Amus. Co. ; Family, sold to RKO Midwest Corp. by Cincinnati Family Thea. Amus. Co. ; Lyric, sold to RKO Midwest Corp. by Vine St. Lyric Thea. Co.; Palace, sold to RKO Midwest Corp. by Palace Amus. Co.; Strand, sold to KKO Midwest Corp. by Strand Amus. Co. ; Riveria, sold to Mr. Stella Potts by H. Heimerdinger ; Cleveland — Parkview, sold to M. Maestrandrea by M. Jos. Raful ; Stork, sold to Stork Thea. Co. by David Meilinger; Union, sold to Anton Behensky by Otto Uher ; Columbus Keith and Majestic, sold to B. F. Keith Columbus Co. by It. F. Keith Columbus Co. (Majority stock transferred) ; Coshocton — Sixth St.. sold to Warner Bros, by Cincinnati Coshocton Amus. Co. ; Dayton — Colonial, sold to RKO Midwest Corp. by Dayton Colonial Amus. Co. ; Keith, sold to RKO Midwest Corp. bv B. F. Keith Dayton Co. ; State, sold to KKO Midwest Corp. by C. & D. Co. ; Strand, sold to RKO Midwest Corp. by Fox Ohio Thea. Corp. ; Eastwood, sold to Mabel E. Vining by Mrs. Glenna Hangen; Dennison — Lincoln, sold to Jacob Smith by The Twin City Thea. Co. ; Findlay — Harris, sold to Warner Bros, by The Harris Amuse. Co. ; Kinsman — Gibbs, sold to A. W. Gibbs by E. L. Partridge; Lancaster — Lyric, sold to Hocking Thea. Co. by E. Mithoff; Lisbon — Opera House, sold to Valley Thea. Inc. by Lisbon Thea. Co.; Lorain--Park, sold to M. Schuster Co. by Interstate Thea. Inc. ; Pearl, sold to M. Schuster Co. by Interstate Thea. Inc. Standard, sold to M. Schuster Co. by Interstate Thea. Co. ; Sandusky — Scbade. sold to Warner Bros, by George Schade ; So. Charlestown — Garden, sold to C. D. Peiffer by Prink & Snyder; Steubenvi'le — Olympic-Capitol, sold to Warner Bros, by The Capitol Amuse. Co. ; Youngstown — Cameo-State, sold to Publix Ohio Corp. by State Thea. Co. Closings Ansonia — Opera House; Brookville — Pastime; Cincinnati — New Liberty; Columbus — Lincoln ; Dayton — Muse Us ; Hilliards — Hilliards: Ironton — Lvric ; Junction City — Gem ; Laurelville — High School ; L°wisburg — Ideal; Middletown — Gordon-Sorg; Moscow — Suter; Murray City — Exhibit; Osborn — Venard ; Oxford — Oxford ; Pataskala — Sterling; Piqua — Mays Opera House; Ripley — Gayetv ; Rutland — Rutland. Re-openings Alexandria — Preble ; Cincinnati — Queen Anne ; Dayton ; Edgemont ; Elite ; Eigma ; Wayne ; Jackson — Broadway ; Jamestown — Venard ; Lithopolis — Wagnalls ; Peelbes — Dalmar ; Sunbury — Sunbury ; Tippecanoe City — Auditorium ; West Milton — BuzzRoxy ; Yellow Springs — Little. PENNSYLVANIA Changes in Ownership Vlontroce — Ideal, sold to I. B. Thomas by Comerford Theaters. Inc. ; Mifflin — Mifflin, sold to W. F. Padcn by Sara McBride: Nanticoke — Globe, sold to Geo. J. Buzick by Jos. Popp ; New Holland — Harner's. sold to W. E. Harner by Jos. J. Shank ; Philadelphia — Eureka, sold to Max A. Wolovitch by H. H. Rosinsky ; Regent, sold to Daniel Dever by Cinema Art Guild: Southern, sold to Simon Borowsky by John Spiers ; Butler — Harris, sold to Warner Bros, by Harris Enterprises ; Carnegie— Liberty, sold to Lyric Theater Co by M. Rosenbloom ; Crafton — Crafton, sold to Wm. J. Walker by S. Middleman ; Donora — Harris, sold to Warner Bros, by Harris Enterprises ; Elwood City — Barnes, sold to Elwood Theater Co. by Thos. V. Barnes : Liberty, sold to Elwood Theater Co. by Thos. V. Barnes ; Majestic, sold to Elwood Theater Co. by Jos. Shuler: Erie — Columbia, sold to Warner Bros, by Columbia Amuse. Co. ; Grand, sold to D. R. Bly by Resseler & Woeckemer ; Palace, sold to Palace Theater Co. by TV R. Illy ; Etna— Harris, sold to Warne' Bros, by Harris Enterprises; Farrell — Colonial, sold to Lawrence Amuse. Co. bv P. C. Pegadiotes ; Strand, sold to Lawrence Amuse. Co. by P. G. Pegadiotes ; Gi m burg — Grand, sold to Warner Bros. blM Manos; Manos, sold to Warner Bro:|bj M. Manos; Strand, sold to Warner bv >l. Manos; Johnstown — Cambria, to Warner Bros, by Sherrer & Ji ark, sold to Warner Bros, by Sherr S Kelly; Harris, sold to Warner Bro Hair.s Enterprises; Manor — Elite, so James Haun by M. Zopetti ; McKeesp J . P. Harris Memorial, sold to W Bros, by Harris Enterprises; Harris nut St., sold to Warner Bros, by I: Enterprises ; New Castle — Ritz, soli Patterson Estate by O'Connor & C field ; New Kensington — Liberty, sol t, Warner Bros, by Columbus Amuse. Ritz_. sold to Warner Bros, by Colu Amuse. Co. ; State, sold to Warner by Columbus Amuse. Co. ; Pittsbui Harris, sold to Warner Bros, by PrU Enterprises; Wm. Penn, sold to W Bros, by Harris Enterprises; Kenyon, to Warner Bros, by Mark Browar; Eris So. Hills, sold to Warner Bros, by F.rU Enterprises; Sharon — Columbia, sol' Warner Bros, by Columbia Amuse. St. Marys — Family, sold to St. A Amuse. Co. by A. J. Bayer; Tarem Harris, sold to Warner Bros, by Hris Enterprises ; Warren — Columbia, sol ti Warner Bros, by Columbia Amuse. Warren — Library, sold to Warner is by Columbia Amuse. Co.; Windber — ( ■: House, sold to Mrs. Elva Shumaki 8 Wenard Kqugh by Daniel Kough ; V ,h ington — Harris-State, sold to Warner « by Harris Enterprises; Washington. lU fr Warner Bros, hy Harris Enterprise Closings Chester — Apollo; Croydon — Croydon; G:ncastle — Gem ; Landisburg — ■ Shadow d ; L^ureldale -Berks; Montgomery — Lye Philadelphia — Erney, Littleton; Shipisburg — Lyric; Shrewsbury — Trail; S« town — Sonestown ; Beaver — Beaver ; ir gettstown — • Arco ; Cadogan — Cad Coalport — Dixie ; Clarion — Orpheum ; Pittsburgh — Bessemer; Farrell — Co1 Capitol. Strand; Fayette City — Bell; J town — Fourth Ave.; Lilly — Liberty; »■ tins-burg — Martinsburg ; Masontown ertv New Kensington — State; Robertalc Liberty; Salisbury — Dreamland; Marys — Familv ; Sykesville — Popular. Re-openings Boswell — Morrison. New Theaters Uniontown — West End. F. W. Hall. 0 I' THE GRAND MASTER OF ENTERTAINERS ■MSMHIIRPM