The Film Daily (1930)

sday, August 27, 1930 DAILV mely Topics A Digest of Current Opinion €) ction Trend Is d New York TATION again is strong d increase production of es in New York, thereby ig down the output of •wood, and it looks very this time as if the agita will have its effect. Para t Publix is taking the lead, g scheduled twenty of its five pictures for next sea :or the New York studio, ther companies are also in Production in the East is, iurse, far more convenient ccessible, and, as most sets low interiors anyway, the ine slogan of California is ; its force. Indeed, it is referred to as a detriment, he tropical climate is be . in many quarters to be rious to picture workers, ig them up and otherwise ring their efficiency. As le cost, the balance is with •last. More than one ma roducing executive in Hol >d will tell you quietly that ction of pictures ought to : centralized, if only for the ng of the industry, but nil all add that they would live in California and I ore they are not lifting a to make the change to York or other metropolitan s. George Gerhard in "Evening World" wishes and congratulations are ed by THE FILM DAILY i following members of the inwho are celebrating their lys: August 21 Bert Ennis Lorraine Eason Frank Heath Along The Rialto with Phil M. Daly AN INNOVATION in previews was sprung by Joe Fliesler, manager of those arty theaters, for the presentation of Ufa's first bi-lingual film, "Melody of the Heart" the newspaper boys were shown the first half of the English version and the second half of the German version this is using the old bean, and saves the reviewers a lot of time covering two versions it should set a standard for reviewing all bi linguals in future and there will probably be a slew of 'em from Ufa, for this one has all the ear-marks of a darb. L7DDIE HITCHCOCK chaperoned a party at the Astor Hotel t'other evening in honor of two new Publix stars who are making personal appearances in these parts — Harry Green and Ann Pennington while waiting for the orchestra to arrive some gink started practicing on the accordion, and the guests threatened to walk out but Eddie squelched him just in time among those present were Georgie Jessel and Paul Ash Believe it or not, E. W. Griffith's opus, "Abraham Lincoln," reels off without the Great Emancipator spilling his Gettysburg address it gave a lot of folks a mild shock, like viewing Santa Claus without his whiskers * * * * CID GRAUMAN can be seen these days escorting his mother around town to see the sights and Al Selig can be seen any morning almost in Boyer's drug store grabbing a quick breakfast and bemoaning the fact that the wife isn't back from the country to butter his toast Al Wilkie, director of publicity for Paramount stude, met Ina Claire and other members of the "Royal Family" cast on their arrival from Hollywood to our hamlet Looks as if Eddie Klein has a hot number in "Alma De Gaucho," the Spanish dialog feature The Mexico City reviewers hail it as the best presentation of Argentinian life yet filmed and what a baby is that la belle Mona Rico, the Spanish star she'd make an octogenarian crack his dry fingers like castanets 'J'HEY KNEW What They Wanted: (and if you still harbor a belief that the English have no sense of humor, pipe this one from "Cinematograph Times") — An exhibitor down on his luck was about to throw himself off Westminster Bridge a distributor friend stopped him just in time he took the would-be suicide to a bridge bench, and sat down to talk things over they discussed the exhibitor's financial troubles, and the rotten state of the film biz in general and then they both jumped off the bridge VTICTOR H. MILLER, musical director for Loew's State in Syracuse, is one of our better musicians who has made a big rep outside of Gotham he has decided to go abroad and study for a career as symphonic director and composer some of his work has been heard in the Metropolitan Opera Add Nifties: Walter Winchell's designation of Rudy Vallee as the "Maineiac" Joe Rivkin is shooting the old exploitashe stuff for Tiffany now, under the expert guidance of Al Selig While Earl Denison of Denison Film Processing Co. is on his Coast trip, his sec, Beatrice Arker, is running things quite nif tily, thank you * * * * JAN' EMANUEL, publisher of regionals, puts over a Prosperity issue, and sez: "Prosperity is headed this way it's arrival can be hastened by going out to meet it" and that means everybody in the film biz Phil Baker on the Palace bill is clicking big with "Tomorrow's Another Day," one of the Al Jolson songs in his coming feature, "Big Boy" Richard Dix hit into a snag on location while making "Cimarron" he tips and sez to an Osage Indian: "How, Redskin, how! See heap big Chief Bacon Rind around?" and the red dingc gives him a haughty look, and sez: "My dear fellow, I wish you would endeavor to use better English. I don't speak the Osage tongue, but perhaps you speak French? No? German? No? Rea-lly!" EXPLOITETTES A Clearing House tor Tabloid Exploitation Ideas c Wrecked Airplane Plugs "Dawn Patrol" A STRIKING marquee and lobby display made the exterior of the Orpheum theater in Los Angeles a show place which was the "observed of all observers." A large airplane was placed on top of the marquee. At each corner of marquee, machine guns were mounted on bags of sawdust similar to trench parapets. A wrecked airplane was planted at the corner of Wilshire Boulevard and Western Avenue, the busiest corner in Los Angeles. The wings of this wrecked plane, bore the title "The Dawn Patrol" and a large sign stated "This airplane was wrecked during the filming of "The Dawn Patrol" now showing at the Orpheum theater." On three afternoons immediately following the opening of the picture, "The Dawn Patrol" was written in the sky by Thor Paulson, the Pacific Coast leading skywriter. This is the first time that skywriting has been used to exploit any picture shown in Los Angeles. — First National Made Cuckoo Nest in Tree in His Lobby ri. E. O'DONNELL made a nest for "The Cuckoos" in the lobby of the Publix-Columbia, Baton Rouge. The box-office was masked in with brown paper, crumpled to suggest bark, and from the top spread green branches which supported not only a nest, but a cuckoo clock. Heads of Wheeler and Woolsey were also placed in the branches. For the students at the University he got out a special novelty, a pay envelope printed up with "Cuckoo Food" and containing a small quantity of bird seed. -Epes Sargent Br** A FILM FACT A DAY that it would to present public in the It take wide U. S is estimated $40,000,000 film to the