The Film Daily (1930)

THE HE NEWSPAPER )F FILM DOM ALL THE NEWS ML THE TIME /Ci.. LIV NO. 51 NEW y©EK, HCNDAy, I I « I *4I I I 1, 193C 5 CENTS Kid Matinees on the Increase, Stimulating B. O. publdTboosting biIwith radiotalent Dramatic Stock Competition Reduced To Low Ebb The Mirror — a column of comment BRITISH PRODUCERS are launching a sales offensive to corral the Canadian business. . . . Their move undoubtedly will attract all the moral and sympathetic support that a sense of patriotism can arouse. If the British product is good, it will provide healthy competition. If it isn't, the boxoffice figures will quickly dictate a switch. • FREE ADVERTISING in motion pictures has 'been ordered out by the various producing companies. . . .The idea being that, with the industrial film era now on its way, any and all commercial publicity in films is to be paid for at so much per. All of which is quite as it should be. If merely the Times Square brigade of incandescent displays were made to pay a moderate fee for the frequent breaks Ihey get in pictures, the receipts tl from would ring up an appreciable sum in the industry's till. • RADIO FACILITIES tunc been accorded to producers for communication between studios and locution.';. . .. As a convenience in transmitting emergency orders, as well as when retakes u ■ sary in distant places, the expediency of the air will undoubtedly mean a great saving of time and expense The next thing to look for, in due course, will be television facilities, which may just about make it possible to din cl and record larawav location sCencs right from the studio. • FILM DAILY'S 1(>31 Relief Fund Drive is on its way It is the out standing humane endeavor in the in dnstry each year. Show that you are humane by responding at once. Only 80 Companies Now Operating, Against 140 Last Year That picture house operators are receiving substantially less competition from stock companies throughout the country is indicated by *the fact that at present 80 organizations (Continued on Page 2) 9 FILMS IN NEXT 3 MONTHS WILL FINISH WARNER LIST West Coast Bureau, THE FILM DAILY Hollywood — With nine pictures remaining to be made, Warner Bros, expect to complete their 1930-31 schedule by the end of March. One of the first productions to start will be John Barrymore's next, which goes into work after Christmas. 455 Colored Houses Colored theaters in the U. S., according to a count just made, total 455, divided among 30 states. Texas leads with 56, followed by North Carolina, 42; Ohio, 38; Florida, 35; California, 24; Illinois, 23; Alabama, 23; Georgia. 21. DROPPED BY HORWITZ Houston — Will Horwitz's censorship campaign through the local pagers has suddenly stopped. His agitating; ads have not appeared in more than a week. Reports are that Col. H. A. Cole and Abram F. Myers probably had something to do with it. Children's Matinee Policy Gaining Favor Everywhere Matinees for children, and the added business that goes with them, have made considerable headway in recent months, a checkup shows, and both the policy and the results bid fair to extend considerably further with the increasing availability of (Continued on Page 6) Pathe Shorts Booked for Warner N. E. Houses New Haven — Warners' office for Southern \i» England has booked Pathe's Fables, Sportlights and Vagabond Series for 14 situations in this section. How Can We Pass the Buck? By Michael L. Simmons President of the A. M. P. A. Locally Known Artists Prove Good Draw In Small Houses Booking of radio talent in small houses throughout the country is being successfully tried by Publix in an effort to build up grosses. The policy has so far been particularly well received in New England and Illinois. Locally known radio people are being used on either the stage or in the pit in houses which change their bills two or three times (Continued on Page 2) SECOND UNIVERSAL SERIAL BOOKED TO PLAY THE ROXY Universal's second serial, "Finger Prints," detective thriller with Kenneth Harlan and Edna Murphy, has been booked into the Roxy, starting Dec. 20, immediately following "The Indians Are Coming," (Continued on Page 6) Two More Circuits Sign for Columbia Product Columbia has booked its full list of 20 features with the C. Morse Circuit of 11 houses in New England, while the Crescent Circuit embracing 15 towns around Atlanta has signed for Columbia's Buck Jones westerns. 0 NE MAX'S MISFORTUNE is another man's shoulder shrug; ^ yesterday's Largess is tomorrow's poverty; tomorrow's heavyweight champ may he an undertaker's income a day later. These ate little quirks of life most often governed by "the breaks." ( >ne couldn't help forming these conclusions after examining the case records of The Film Daily Relief Fund. The eases in question concern personalities whose lives are as inextricably a pari of the film business as the celluloid which grinds through the cameras in Holly (Continucd on Page 2) Sono Art Will Roadshow Willat's "Damaged Love" Irvin Willat's production, "Damaged Love," adapted from the I In. in, is Broadhurst play, with June Collyer starred, will be roadshowed li\ Sono Art-World Wide in the follow24 cities: Chicago, Detroit, Washington, !'. ''imore, Los Angeles, San Francisco, St. Loin-. Cincinnati, Portland, Atlanta. Dallas, New Orleans, Milwaukee, Louisville, Wheeling, W, V.i., Memphis, Kans;i. City, Omaha, Minneapolis, DenMr. Seattle, Davenport, Providence and Buffalo. Release date is Dec. 26.