The Film Daily (1930)

Short Shots from New York Studios \By HARRY N. BLAIR, "CRED GRAF, Paramount studio ■*■ coiffeur, has been requested^ to address a meeting of the International Beauty Shop Owners' Convention, to be held at the Hotel Pennsylvania within the next few months. Graf is credited with creating more new styles of hair dressing than any other man in the business, all of which are widely copied. Stuart Stewart, casting director for Warner Vitaphone, has had to move. Too many job hungry actors found out his old address. It was a lucky break for Betty Garde, who appeared in several recent Paramount features, that her latest stage vehicle, "The Wife's Away," happened to be playing in her home town, Philadelphia, during Thanksgiving week, thereby allowing her to enjoy dinner at home. Madge Evans, appearing in Vitaphone's "Good Times," under the direction of Arthur Hurley, and Dick Willis, chief make-up artist, appeared together 14 years ago, when Madge was a famous child screen star and Dick a juvenile actor. Morris Helprin, assistant to Al Wilkie, Paramount studio publicity head, will talk on movie matters on a coast-to-coast hook-up over Station WABC on Dec. 16. Following the musical production starring Maurice Chevalier, scheduled to start shortly after Jan. 1, Ernst Lubitsch will direct "The Man I Killed," on which script he is now working in conjunction with Ernst Vajda and Samson Raphaelson. TEN YEARS AGO TO-DAY IN Southern Enterprises reported taking over theaters in Thomasvillt, Valdosta and Tifton, Ga. * * * Warner Brothers to state right 10 Essanay-Chaplin comedies. * • * United Artists eliminate advance deposits in Greater New York. Exhibitors establish $5,000 cash fund. Monday, December 1, 1930 • • • THE TITANS have scored again reports are pouring in concerning the filming of this epic scene in the shadow of the Sierras the great land rush in "Cimarron," the Radio pix that reproduces pioneering days in all their romance and glamour Tom Eddy, director of the studio's publicity, gives his impressions of the event cowboys, 500 of 'em, yelping lustily, break through the wagon front thunder down toward the distant camera stations 1,200 assorted vehicles, ranging from ancient sulkies to lumbering covered wagons, roll and pitch crazily behind them 1,500 men on foot are hopelessly mingled in the mad scramble to stake off the land oxen, grunting and straining, break into a crazy gallop a mile across the prairie, the entire mass pours through a bottle neck between two of the highest camera platforms three miles beyond, the mob halts the scene is over thousands of little white flags show where the "settlers" have staked their claims successful completion of one of the most gigantic scenes ever filmed and wi Flout one single serious accident that's why the Radio officials are sitting back, breathing easily for the first time in weeks and the honors go to director Wesley Ruggles Louis Sarecky, associate producer and to every individual player so ably commanded by Dorian Cox, John Burch, Dewey Starkey, Lou Shapiro and a raft of others now watch Hy Daab step in to do his stuff on advertising and publicity a sweet Titan job for a gent who knows how to put things over in a Big Way * * * * • • • MILTON KRONOCHER, former ace salesman of Pathe's metropolitan territory, is still recuperating at the Hotel Ambassador at Fallsburg, N. Y., where he has been for nine months his army of exhibitor and other friends might like to write to him and Milton will sure be glad to hear from them At the Ritz hotel on Wednesday, James R. Quirk, editor of Photoplay mag, will present the gold medal awarded to Warner for "Disraeli," voted the best picture of 1929 * * * * • • • EDWARD M. FAY, exhib leader, claims that he bought the first talking machine in the country, although Warners first used a reproducer publicly at their Warner theater on Broadway Fay purchased the reproducer for his Majestic at Providence incidentally, he was one of the first orchestra leaders to conduct from a specially prepared picture score ........ Clint Weyer is up and around again, following an appendicitis operation Looks as if Lois Moran has distinguished herself by turning in a corking performance in "This New York," her first stage role Samuel Goldwyn, who first saw her possibilities and brought her to the screen, was among those present and was he proud? others there to cheer were Winfield Sheehan, Walter Wanger, Hector Turnbull and Harry Cohn * * * * • • • MOE SILVER, general manager of Warners' theaters in California, came east to Boston to participate in a celebration of the 40th anniversary of the marriage of his parents, of Chelsea, Mass Moe started as a bookkeeper for the Mark-Strand theaters about eight years ago A list of United Artists' stars and featured players includes Joseph Schenck, Samuel Goldwyn. D. W Griffith, etc Over in Lunnon "Hell's Angels" is putting on the swank, doing a topping business at the Pavilion among nohilitv who have seen the pix there are the M;iharaiahs of Kashmir, Alwar, Dohlpur and Patiala they thrilled the customers as they sat in the dress circle with t lie splendor of their gorgeous jewels doggone, it's getting so that the Lunnon customers go to see the Maharajahs, and fell with the Angels * * * * • • • MAURICE CHEVALIER was mobbed by a thousand feminine admirers on his arrival in London he will appear on the stage for two weeks at 20 grand a week and a few seasons ago he flopped in the British capital which shows what a screen rep will do for a feller , « « « » » » EXPLOITETTES A Clearing House for Tabloid Exploitation Ideas 0 Clever Card Stunt Used On "Sunny" A CLEVER stunt in the shape of a folded card was used in the Milwaukee territory to call attention to presentation of Marilyn Miller in "Sunny." The card read.: "Official weather forecast for Sheboygan Nov. 2324-25-26 'Sunny'. When the flap was raised the name of the theater at which "Sunny" was booked was given and the orb of day was pictured as a most engaging young blonde with a roguish twinkle in her eyes. While extremely neat and artistic the card was inexpensive. Thousands of the cards were distributed and as the picture did a capacity business they are credited as a hit in bringing about the resultant business. — First National New Stunt for Classified Ads JyfANAGER A. M. Jacob of of the Publix-Century theater, Jackson, Mich., got lots of space to advertise "The Lottery Bride" when he affected a classified ad page tie-up with the "Clarion-Ledger." The tie-up with the newspaper offered the users of the classified ad page an opportunity of acquiring one or! two tickets to see the picture without cost. All that was necessary to win one or two tickets was to place a 25-cent classified ad (and get one ticket) or a 48cent classified ad (and get two tickets). — United Artists MANY HAPPY RETURNS Best wishes and congratulations are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays: December 1 Demetrios Alexis Howard M. Oswald William G. Kahrs