The Film Daily (1931)

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Ihe year just ended has been one of unprecedented stress to business throughout the world. Our economic system has been put to its severest test, values have suffered severe declines, unemployment and financial losses have brought hardship to millions of people. JJad as the business depression has been, however, it has had a certain saving value in the lessons it has taught. Some of them apply to all businesses; others are peculiarly applicable to the motion picture industry. Ihe chief benefit to be derived from the events of the last year is the destruction of the illusion that prosperity, personal or national, can come from any source save hard work, constant application to one's own business, and the giving of increasingly greater value to the public. Stock market speculation and all other kindred devices for getting rich quick come to grief when they run up against this homely, fundamental truth. 1 o us in the motion picture business, one of the outstanding lessons which 1930 has driven home repeatedly is that the public, no matter what general conditions may be, will patronize good pictures. Cjood pictures! Nothing in this business can take their place, nothing is so absolutely necessary to the continued prosperity of all phases of the industry. Week after week, when other businesses have been languishing, when poor pictures have been starving, we have seen good pictures