The Film Daily (1931)

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increased advertising. From the beginning of its existence this company has pursued the policy that the producer's responsibility for the success of a picture did not cease with the booking of the picture. By extensive national advertising in magazines, newspapers and radio broadcasting,we have helped exhibitors sell our pictures to their patrons. 1 his year and in succeeding years we purpose to enlarge upon this policy. Greater advertising effort than ever before will be put behind our pictures. It is an insurance that Paramount gives to exhibitors with its product. Ihe third article in our creed is one that we commend to everybody in this and every other business. It is good, old-fashioned hard work. For the workers, for the thinkers, and for those who apply themselves to the tasks of this business with thought and energy, the rewards of 1931 will be as great, if not greater than ever before. We of Paramount Publix purpose to get our share of those rewards. We purpose to see to it that our customers get their share. And, finally, we purpose to see that the vast public that patronizes Paramount Pictures gets its share in better entertainment than it has ever purchased before. 1 herefore, to the motion picture industry, and particularly to the loyal men and women of the Paramount Publix organization throughout the world, I send my greetings for the New Year, confident that our plans and efforts will bring success and prosperity. PRESIDENT. PARAMOUNT PUBLIX CORPORATION JAN. I. 1931