The Film Daily (1931)

THE rHE NEWSPAPER OF FILM DOM ALL THE NEWS ALL THE TIME VOL. LV NO. 3 NEW yOCr, MCNDAy, JANUACy 5. 1931 5 CENTS Philly Censors Banning Films When Ads Mislead radioTadvertisers^ter SHORTCTIE-UP German Industry Asks Government Aid Against Tobis The Mirror a column of comment ADOLPH ZUKOR announces that Paramount -drill increase its production and advertising appropriation.* this year Paramount thus will put into practice the one sure formula for making prosperity hit on all cylinders. More money to insure better product, then more money to promote the sale of that product in the widest possible market. It's a winning svstem, propounded and endorsed by all wide-awake business brains. But most of them merely advocate it and stop there. Paramount is going to step out and put it into practice. A MORATORIUM lasting four months on tax and other burdensome legislation is suggested by Will H. Mays It is a plan that would do a lot toward quickening the return of greater activity in all lines. Industries and corporations, so long as thev are in fear of additional loads being imposed upon them, most certainly will limit their projects and expansion. This limits employment, p" duction and trade in general, am luni reduces the revenue collect; D by the government. Thus the nttij taxation or legislation, usualb ed to bolster the state exchecp. . s. nut only defeat their own purpose, but do grave harm all around. • CIIU .ICO has around 110 public schools using motion pictures in class work .Besides being quite a tribute to the movies as a medium of education, this means that many thousands of youngsters are being Bade "movie conscious" and developed into the best type of audiences. With practically all school houses in the country soon equipped to use motion pictures in their educational endeavors, it will not be long before the average intelligence of picture theater audiences is given a healthy boost. It is not too early for producers to give a thought to this development and make plans to meet it. Royalties Being Charged by Sound Firm Called Too Burdensome By KARL WOLFFSOHN Editor, Lichtbildbuehne Berlin — After a series of negotiations with Tobis, representatives of the German film industry have approached the government in an effort to obtain relief from the heavy burdens brought about by the talkers and the sound (.Continued on Page 2) STATE CEWllLL COMING UP IN MISSOURI Jefferson City, Mo. — Senator Carter M. Buford of Ellington announces that he will introduce a bill in the General Assembly, which meets today, asking for state censorship of motion pictures. The Senator says he has been asked to present such a measure by a group of ministers. Al Lewis Here to Line Up Material for Fox Films Albert Lewis, arriving today from ihe Fox studios on the Coast, will ipend two weeks here lining up new ...iv material for next season's productions. Lewis, who will make his headquarters at 1776 Broadway, expects to close several important contracts with playwrights and authors. Schenck on Board Hollywood — Joseph M. Schenck has been added to the board of directors of the Hughes Franklin Theaters. This means there will be close co-operation between United Artists Theaters and the new Howard Hughes-H. B. Franklin circuit. Neil McCarthy and Noah Dietrich also have been added as directors. NEW ILLINOIS CIRCUIT MAKING RAPID PROGRESS St. Louis — Harry Rivers & Co., local organization which is building up a circuit of picture houses in Southern Illinois, has just leased the Miners in Dovvell and the Lyric in Elkville, both of which will be wired. These deals follow the recent acquisition of a house in Royalton. The company also has other theaters in the district west of Duquoin. Fox 'Screen Mirror" Discontinued in East Publication of the eastern edition of "The Screen Mirror," Fox fan paper, has been discontinued. The Press Ass'n of Los Angeles, publishers of the western edition, will continue to (Continued on Pane 6) Curb on 'Hot9 Advertising Under Way in Philadelphia "Middle Watch" Is Fourth B.I.P. Film for Columbia "The Middle Watch," which recently played the Poxy, has been selected by Columbia as the fourth of the series of British International Pictures productions for national distribution in this country. Jacqueline Logan has the feminine lead in the picture, which was adapted from the stage play. Philadelphia — The local censorship board, whose jurisdiction does not cover advertising, has hit upon a plan to partly, at least, suppress hot advertising. Provided suggestive scenes are used in stills and other photos hallyhooing a production, but are not embraced in the released picture, the board can reject the (Continued on Page 2) National Concerns Plan Use of Established One-Reelers National radio advertisers are angling for the use of established short subjects to carry their ad campaigns to the screens of the country, the FILM DAILY learns. National (Continued on Page 6) FREIHOFER THEATERS 1 ARE SOUGHT BY PUBLIX Publix is considering purchase of the Freihofer circuit comprising about seven houses in Philadelphia. With one exception, the Tower, a de luxer, the theaters are neighborhoods. Sam Dembow and George Schaefer inspected the circuit a few days ago. warner-mTresume full tim^production West Coast Bureau, Ttia FILM DAILY Hollywood — Full-time production will be resumed by Warner Bros, and First National today with the following six productions slated to go in work: George Arliss' new pic (Continucd on Page 6) Ken Maynard and Horse Booked for Publix Tour Publix lias hooked Ken Maynard, Tiffany western star, and his horse. Tar/an, for a personal appearance tour through the southwest in conjunction with "Fighting Thru." first (Continued on Pagt Participation in Music Not Dampened by Sound St, Louis— Active participation in music has increased in 1,720 out of 1. ooo representative U. S. cities in the last five years despite radio and pictures it was reported by the Com (Continued on Page 2)