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1 he present public will spend big money on real hits. The high grosses rolled up by MOROCCO and TOM SAWYER during December, traditionally a bad month, are fresh evidence of this.
I believe these two successes mark the beginning of a period during which exhibitors of PARAMOUNT pictures will do continuously fine business, week after week.
I don't base this belief on hope or hokum. I base it on 12 coming PARAMOUNT pictures finished and previewed by us, all released before March 15th:
THE RIGHT TO LOVE. Ruth chiton
is the greatest female dramatic box office bet on the screen today. This is her finest picture to date. Everywhere it has opened, it has beaten the figures of "Sarah and Son" and "Anybody's Woman," the last two Chatterton hits, in several cases by 100%. At the Paramount Theatre, New York, THE RIGHT TO LOVE did a normal week's business in four days and is being held a second week.
THE BLUE ANGEL. Marlene Dietrich has become one of those phenomena you hear about but seldom see — a star overnight! After MOROCCO they're yelling for her in a second show quick. In THE BLUE ANGEL you give her to them,
plus the finest actor of them all, Emil Jannings, in his first English talking picture. Plus the masterly direction of Von Sternberg, who made MOROCCO.
THE ROYAL FAMILY OF
If -TV \J J\ XJ W /\. 1 . Still playing to standing room after three big weeks at the Rivoli, New York, where it got the finest reviews I ever read. An intensely human story that every class of audience will enjoy; quality showmanship production; magnificent acting by Fredric March, Ina Claire, Mary Brian and Henrietta Crosman
SGANDAL Si KH1 . In my opinion this is the best George Bancroft picture PARAMOUNT has made since "Underworld." It is a powerfully dramatic story of a ruthless newspaper editor, his beautiful wife and his wife's polished male friend, acted up to the hilt by Bancroft, Clive Brook and Kay Francis — three stars.
FIGHTING CARAVANS. More time,
money and talent were spent upon this mighty production than on any other made in our studios this season. The results justify it! A real story, which the sweeping backgrounds of prairies, mountains and floods enrich but don't swallow. An all-star cast — Gary Cooper, Lily Damita, Ernest Torrence, Fred Kohler and Tully Marshall.
THF GANG BLISTER. Coast previews hailed this as the best picture Jack Oakie has made since becoming a star. An actual screening of it proves it. Oakie, given a fine supporting cast in William Boyd, Jean Arthur and others, and a clever story with pknty of action, lives up to his reputation.
LADIES' MAN. Mr. Zukor came back from Hollywood very enthusiastic about this production which he saw in previews. It's Rupert Hughes' famous Cosmopolitan serial star
"NO LIMIT"
"LADIES' MAN"
'THE GANG BUSTER"
"FIGHTING CARAVAN