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THE
Advertising is not a hit-or-miss game nor is it mysteri ous* It is simply following the solid and established rule of placing your message before those who can buy your product in the medium that they read and believe in— Such a publication is The Film Daily
Wednesday, January 14, 1931
Short Shots from Eastern Studios
N. BLAIR,
"New York Lady," featuring Tal
lah Bankhead and CKve Brooks, is
scheduled to begin production the
latter part of next week, with George
Cukor directing.
Husband and wife combinations seem to be the current vogue at the Paramount New York studio. Jack Kirkland, husband of Nancy Carroll, is helping to adapt her own picture; Miriam Hopkins, wife of Austin Parker, will be featured in "Week End," written by the latter Norman Foster recently appeared opposite Claudette Colbert in "Young Man of Manhattan" and Florence Eldridge, wife of Fredric March, is now being considered for a prominent role in a picture to be made here.
Various hair raising daredevil stunts are featured in "What a Day," a Vitaphone comedy authored by Stanley Rauh, which has just been completed here under the direction of Alf Goulding.
"Damaged Love," photographed by Tom Molloy at the DeForest studios in New York, will be next week's attraction at tb,e Central Charles Starrett and Betty Garde, both of whom have appeared to advantage in Paramount features made here, have featured roles in support of June Collyer, who is starred.
The entire front entrance to the Paramount studio has been reconstructed to represent the entrance to a court house for use in exteriorscenes for "Sex in Business," now rapidly nearing completion under the direction of Dorothy Arzner.
Paramount' s quest for realism ivas responsible for hiring a real M. D. to play the role of an interne for a scene in "Sex in Business." His name is Dr. Nathan Rozofsky and he has never before appeared in motion pictures.
Over 100 extras were used in Joe Penner's latest Vitaphone comedy which has a musical background.
Audry Dale, now appearing in the Arthur Hopkins production. "This is New York," has been signed by Vitaphone for a new short in which she will be supported by Hobart Cavanaugh and Roger Gray. Miss Dale did another short for Vitaphone recently, "The Old Flame," and Cavanaugh was lately seen in "The Headache Man."
Stanley Smith, Paramount juvenile, is featured in "You Said It," a musical fevue set to open on Broadway next week.
FOREIGN DISPATCHES
Received from Abroad through the M. P. Division of the Department of Commerce. " •'■■ GEORGE REDD Ymmmmmi^iH — — —
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Swedish Houses Opened
The Aktiebolaget Svensk Fiimindustri of Stockholm, foremost producer and exhibitor in Sweden, has opened two new theaters, one in Stockholm and one in Jonkopmg. The introduction of the sound forced the company to change its policy considerably. Production of Swedish pictures has been increased and the activities of the company have been concentrated on producing Swedish talkers. Tlle company has equipped about 60 of its theaters with sound.
British Censorship Figures Report of the British Board of Film Censors indicates that during the month ended Nov. 30 there were 148 films submitted and passed by (he board. Of this number 59 were new feature films (3,000 ft. or over), 40 of which were sound synchronized while 13 were silent. Included in this number are also 89 short films, 25 of which were silent and 64 synchronized.
Czechs Restrict Foreign Films The Association of Czechoslovak Exhibitors recently created a committee to work in connection with the distribution of imported sound films. It will be the committee's task to examine these sound films to determine whether or not they are objectionable from a political standpoint and to regulate the exhibition of foreign dialogue films in Prague. The committee has decided that the maximum number of German films to be first-run simultaneously in Prague should not exceed three or four.
Argentine Tariff Asked
A delegation representing Argentine film producing interests recently petitioned President Uriburu for tariff or other protection for the national film industry. Argentina produced last year five moving pictures. Releases from all sources amounted to 800, most of which came from the United States, Germany, France, Spain, Italy and England contributed some films.