The Film Daily (1931)

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THE IUE NEWSPAPER OF FILM COM AIL THE NEWS ALL THE TIME VOL. I_V NO. 25 NEW TCCr, FRIDAY, JANUARY 3C, 1931 <5 CENTS Legality of Zoning Plans May Be Tested by Gov't PARAMOUNT INVADESWARNER STRONGHOLD 52 Features Scheduled by M-G-M for Next Season The Mirror a column of comment NEGATIVE costs on sound pictures have been reduced to approximately the same as those of silent productions, says Winnie Shcchan You can interpret that statement as indicating that the use of 'sound from a mechanical standpoint is well under control. Now, it seems from this editorial vantagepoint that the next problem is to determine when dialogue should be used in a sequence and when it shouldn't. Some scenes require dialogue to make them 100 per cent effective. Others can be unfolded impressively in silent treatment. That's at least one important task confronting writers and directors. When this matter is solved along with other back stage problems, it is more than likely that product will show further marked improvement. EFFORTS to dignify theater advertising have hurt attendance, according to Carl Laemmlc \ timely warning is sounded in the Laemmle statement. There's much talk of fumigating advertising copy. Very likely sensible talk, too. But copy, although it should be kept out of the loffensive class, shouldn't be drycleaned. That is, rendered so colorless that it makes dry, uninteresting reading. • SOME warnings are being issued to theater managers who leave their admission money in full view of people in the lobby . .Under present conditions this practice is especially bad business. It's an invitation for a >tick-up party. Same Number on 1931-32 Program as in Current Year, Says Schenck Fifty-two features will comprise the M-G-M program for 1931-32, Nicholas Schenck told The Film Daily yesterday. This number, he pointed out, is the same as that scheduled for the current season. No wide film productions are planned, Schenck stated, and color will only be used occasionally in sequences. PHILIP MARKELL ACQUIRES 4NEWE Honoring "Roxy" Following next Sunday's fourth and final "Dollar Concert" at the Roxy for the benefit of unemployed musicians, S. L. Rothafel ("Roxy"), will be presented by the N. Y. Federation of Women's Clubs with the medal awarded to the person who has done the most to advance the cause of music in this city. Boston — Philip L. Markell has taken over the Franklin in Springfield, the Lyric in Athol, the Orpheum in Somerville, and the Arcadia in Portsmouth, N. H. Pathe— RKO Deal Still Awaiting Signatures Final consummation of the sale of Pathe assets to RKO, scheduled to be completed yesterday, had not gone through up to last night, when conferences were still in progress. Yesterday, the sales and exploitation departments were told to go ahead with the release of "Lonely Wives", which has been held {Continued on Pane 8) EXTENDED ENGAGEMENTS PLANNED FOR "CIMARRON" Extended engagements in key centers and wherever else warranted are being planned by RKO for "Cimarron" as a result of the reaction to the special in its present $2 top showing at the Globe on Broadway Extensions of engagements already are understood to have been requested by a large number of exhibitors. Max Roth Appointed Cincy Manager for Fox Cincinnati — Max Roth, district manager for Fox in the middle-wesl territory, has been assigned the management of the local branch, formerly handled by W. C. Bachmeyec, who died last Sunday. Test Suit on Zoning Plans May Be Filed by Government Selling Slant With the business depression in Germany, an exhibitor at Mannheim is sending canvassers from house to house to sell subscriptions at reduced rates.. If they ever adopt the idea over here, all the film salesmen can go back to work. Washington Bureau of THE FILM DAILY Washington — Legality of distributors working in concert in the drafting of zoning plans throughout the country may be tested here, Till Film DAILY learned yesterday. Owing to the recent Supreme Court decisions finding compulsory group arbitration and the old credit systems illegal, there is some apprehension (Continued on Pane 8) Four Freihoff er P h i 1 1 y Houses Go to Publix On 20Yr. Leases Philadelphia — Paramount Publix has scored an important first move in its invasion of this community against Warner Bros, in the reported acquisition of four strategically located neighborhood houses, the Nixin, Tower, Roosevelt and Frankford, (.Continued ok Pane 8) DERR MAY PRODUCE FOR UNITED ARTISTS West Coast Bureau, THE FILM DAILY Hollywood— E. B. Derr, Pathe president, who with Charles Sullivan, general studio manager, resigned Wednesday is reported likely t<> make a series of pictures for United Artists. RUTH CHATTERTON TO STAR IN 3 MORE FOR PARAMOUNT Ruth Chatterton, who has just finished "Unfaithful" for Paramount, will star in three more productions for iluA company, it is announced (Continued on Pane 8) Seek Repeal of Tax On Low-Priced Tickets Columbia, S. C. — Repeal of the present state tax of 10 per cent on admission tickets of 30 cent or less is asked in a bill introduced in the South Carolina Legislature by Senator Thompson of Oconee. $2,500 Loop Holdup Chicago — A Negro yesterday held up Gustave Settergren, assistant manager of Majestic, in the heart of the Loop, and got away with $2,500 in cash, plus $258 in checks.