The Film Daily (1931)

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THE -22H DAILY Sunday, February 15, 1931 © T HEATER By M. P. Fire Prevention Measures Outlined By Sentry Safety Control Official Outlining the many fire hazards existing in theaters throughout the country. E. Schweriner, vice-president of the Sentry Safety Control Corp. has issued a statement in which he classifies the dangers of conflagrations and the measures that may be taken to avoid them. Claiming that the additional equipment used in booths, on account of added apparatus for sound, takes up much additional time of projectionists and thereby makes it less possible for operators to cope with emergencies. Schweriner says in part: "Safety in a modern theater is being carried to a higher degree of efficiency. Fire-resisting construction of the building, asbestos curtains, emergency lighting systems, fireproof acoustics, booth fire shutters, controlled by fusible links, fire extinguishing apparatus; but what about the projectors, where, the most dangerous of conditions exist? "How many theater owners are acquainted with the fire hazards that exist in motion picture projection with the present-day highly developed type of mechanisms in the booths? "Here are just a few of them, chosen at random: A — Jamming of the mechanism due to: 1. Lack of oil; 2. Broken, gears or parts of the projector. 3. Failure of take-up or lower tension mechanisms. B — Interruption of motive power due to: 1. Broken belts or chains; 2. Failure of clutch; 3. Blowing of fuses; 4. Extreme drops in motor supply voltage. C — Poor condition of film: 1. Film breaks; 2. Running off sprockets; 3. Torn sprocket holes; 4. Loose patches; 5. Improper threading. "All of these listed fire hazards can be avoided with the proper safety device equipment on your projectors. "The well regulated management, having its eye on the promotion of its theater, which includes above all the safety of its patrons, will seek Draperies Decoration! M agnate ope Screen* 340 W. 41* St. Setting! Acoustical Treatment! Acoustical Banner* New York City out a dependable and recognized safety device for the projectors in its theater booth. When your patrons inquire as to thei safety in your theater from fire, are you prepared to say that your projectors are equipped with an automatic safety device?" It is claimed that seventy-one per cent of all theater fires originate in the projection room while machines are in operation, resulting in a yearly loss of approximately $3,000,000 to theater properties and equipment. Theaters suffered an $18,000,000 loss during the five years from 1922 to 1926. inclusive, with the average for recent periods being lower, due, principally, to the many new devices and types of equipment now being built to eliminate fire hazards. Pointers and Suggestions Heywood-Wakefield Sales Decline Boston — For the year ended Dec. 31, 1930, Heywood-Wakefield Co. reports a net loss of $1,304,337 after depreciation, inventory write-offs and other charges, against a net loss of $251,247 in 1929. New Gift Company Office Atlanta — The theatrical premium department of the Amoskeag Manufacturing Co., Manchester, N. H., has opened its southeastern division branch here at 125 Walton St. Edward L. Henshaw is in charge. The gift night deal distributed by Amoskeag consists of tea and luncheon sets, linen towels, rayon boudoir sets, rayon bedspreads and many other linen and rayon articles. Universal's "Spot Welded" Universal Electric Welding Co. of Long Island City, N. Y., is offering a "spot welded" reel which they claim is superior to other products due to its lasting durability and performance. M _^jy THIS Stomp of Approval ^■»£i^^ in advertisements of equipment and supplies means: That the NATIONAL GUARANTEE of highest quality is coupled with that of a manufacturer. T~)ID you ever stop to figure out how much electric juice your house wastes in the course of a year owing to uncleaned marquee lights? And other bulbs around the premises, too. In these days when dollars are hard to get and harder still to hang onto, it's a crime to let this item kick up your overhead. Why not make it a regular practice to check the condition of your bulbs and make sure you're getting 100 per cent service out of them? There's no argument over the fact that about the first impression a customer gets of your house is the lobby. If it's "out of condition," if it needs a coat of paint, new fixtures or other improvement jobs, the patron is likely to get the idea that the show inside on the screen won't be so high grade either. Your lobby reflects the calibre and character of your theater. It indirectly helps improve or weaken your show on the other side of the ticket-taker. By making it attractively inviting, you're going to help boost your house's gross. Is the interior of your theater properly illuminated? In a small theater simplicity in lighting, provided some definite scheme is adopted, will result in an attractive interior. Large units should be avoided and, as far as possible, the side units should harmonize with those suspended from the ceiling. GOOD RESULTS REPORTED WITH ROTH ACTODECTORS Multiple arc type actodectors, put out by Roth Brothers & Co., of Chicago, are reported to be giving good results. The supply of steady power to the arcs, it is said, results in brilliant screen illumination of uniform intensity, even during changeover, and their smooth, quiet performance makes them particularly desirable for sound equipment. Any number of arcs, it is claimed, can be carried within the ampere ratings of these multiple arc type actodectors, the sizes ranging from 20 to 600 amperes. Survey Shows 837 Wired In Australia and N. Z. Sydney — A total of 837 theaters in Australia and New Zealand are equipped for sound, a recent survey reveals, with approximately $12,500,000 reported as the cost of the changeover. Servicing fees of $549,440, it is estimated, are being paid in both countries yearly. Installations in Australia are divided into 505 sets for film and disc, and 136 for disc only. In New Zealand, the figures are placed at 167 for film and disc and 29 for disc only. SIMPLEX TICKET RFGIMJR Protection — Speed — Efficiency GENERAL REGISTER CORP. Paramount Building Chickering 4065 New York J. C. Ensi.kn, Gen. Sales Mgr. Bring back the prestige lost through faulty sound in your theatre by installing SyNCPCflLH perfect sound reproduction and thereby gain additional steady customers and more dollars through your box. WEBER MACHINE CORP. 59 KUTTER STREET, ROCHESTER, N.Y. Export Dept.: IS Laight Street, INew York Cablt Addrest: Arlab, New York NATIONAL THEATRE SUPPLY COMPANY Brunches /// a// Principal Cities X _ _V LITTLE THINGS that mean so much to good lighting THE many important little things required for proper illumination of the stage are here in abundance — parts and supplies of every description ; carbons for arc lamps, cable and connectors, gelatine and glass color mediums, color wheels and color frames, resistances, enclosed pedestal switches, terminal lugs, etc. — also spot-lights and other stage lamps of various kinds. KLIEGLBROS Universal Electric Stage Lighting Co.inc. 321 West 50th Street NewYork.N.Y.