The Film Daily (1931)

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ii DRACULA n WILL BEAT "ALL QUIET ON THE WESTERN FRONT" (No. 715 Straight from the Shoulder Talk by Carl Laemmle, President of the Universal Pictures Corporation) TOD BROWNING'S "DRACULA" IS PROVING THE SENSATION OF THE YEAR! WHEREVER IT IS SHOWING, IT IS SETTING NEW RECORDS AND TAKING THE PEOPLE by storm. IT IS BEING DATED BY THE BEST THEATRES IN THE WORLD AS FAST AS OUR SUPPLY OF prints will permit. THE PEOPLE ARE SIMPLY EATING IT UP. I KNEW IT WAS GOOD BUT I DIDN'T KNOW IT WAS THAT GOOD, EVEN AFTER I HAD first seen it in the projection room. ^ ^_ IT IS SO REALISTIC, SO BLUNT, SO DARING AND SO UNCOMPROMISING THAT IT IS proving to be exactly the change of movie diet the fans have been waiting for. IT IS GOING TO KNOCK THE SPOTS OFF THE TREMENDOUS BUSINESS DONE IN thousands of theatres by "All Quiet On the Western Front" — the picture which has had more medals pinned on its manly chest than any picture in years. NEVER IN MY LIFE HAVE I BEEN MORE SINCERE IN URGING YOU TO GET BUSY AND arrange for the quickest possible showing of "Dracula." YOU'LL BE ALMIGHTY SORRY IF YOU DON'T! GIVE IT THE SPLASHIEST KIND OF ADVERTISING YOU ARE CAPABLE OF. HAMMER HOME THE TITLE THAT IS KNOWN TO MILLIONS THROUGH THE TREmendous circulation of Bram Stoker's book and the playing of "Dracula" in cities and towns by traveling and stock companies. THE SUCCESS OF "DRACULA" ON THE STAGE AND AS A BOOK, GREAT AS IT WAS, simply pales into nothingness compared with the picture. IF YOU WANT TO BE THE TALK OF YOUR TOWN, IF YOU WANT TO STIR UP SUCH business as you have not enjoyed in a long time — get "DRACULA" and then yell about it. Hand in hand with PROSPERITY-that's UNIVERSAL!