The Film Daily (1931)

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THE Sunday, March 15, 1931 ■JXfr* DAILY MP. EQUIPMENT EXPORTS INCREASED DURING 1930 (Continued from Page 1) which are estimated at $3,500,000. A total of 2,160 projectors of the 35 mm. type were exported in 1930, against 1,989 the year before. The principal markets were United Kingdom, 646; Japan, 339; Canada, 134; France, 126; British India, 77; China, 77; South Africa, 76; Switzerland, 73; Spain, 66; Australia, 55. Exports of 16 mm. projectors in 1930 dropped to 1,634 from 2,311 in the previous year, with Canada, Japan and the United Kingdom as the chief markets. Of the $7,736,059 worth of sound apparatus and parts exported last year, the principal buyers were: United Kingdom, $2,390,456; France, $1,032,860; Australia, $452,952; Canada, $404,044; Italy, $344,928; Phillipines, $197,226; New Zealand, $194,102; South Africa, $192,609; Brazil, $181,752; Spain. $179,174: and Chile, Mexico, British Malaya, British India and Belgium, more than $100,000 each. There was a slight decrease in 35mm. cameras exported in 1930, the total being 946, against 1,038 in 1929. Value of these cameras, however, increased from $364,544 to $405,906. Exports of cameras of less than 35mm. fell from 3,082 in 1929 to 1,677 in 1930. Edward M. Fay Handling Wendelschafer Testimonial Providence — Edward M. Fay is in charge of the entertainment for the testimonial performance being given tonight (Saturday) to Col. Wendelschafer on the occasion of the last show at the Providence Opera House. Eddie Dowling, George M. Cohan, Ray Dooley, Ted Healy, Fritzi Scheff and the entire bill at Fay's theater are among the stars expected to appear. Seats are selling at $25 each and boxes up to $500. London Sees "Outward Bound" London — "Outward Bound" is to be given its first screening in England today (Saturday) at the Regal, one of London's fashionable West End cinema palaces. Delay in the release of the Warner picture was due to its being banned by the Lord Chamberlain, the latter holding that in its treatment of life after death it was treading on religious grounds. Talkies Boost Trade Introduction of talkies in South America has served to foster a demand for many U. S. products, especially clothes, home furnishings and mechanical implements, said L. A. Kissling, president of the Eighth Ave. Ass'n, on his return from a tour of LatinAmerican countries. N-E-W-S 0-F T-H-E D-A-Y San Francisco — Negotiations have been completed for the leasing of property in the downtown district of San Jose by United Artists for the erection of a $150,000 theater, it is announced. Orange, Mass. — The town hall has been leased for a period of one year to the Orange Amusement Co., which is headed by Eddie Markell of Boston. The price stipulated is $1,000 and the theater company has the right to show pictures seven days a week with the town reserving the option of using the hall 30 times during the year. San Francisco — Forrest Nine has resigned the position of head booker and office manager at the Universal exchange. "Rats" Ratliff, booker, moves up to the new post. Cleveland — Arthur Goldsmith, formerly Pathe Pittsburgh branch manager, has joined the local exchange and sales representative. Hartford, Conn,— C. B. Thompson is the new owner of the Crown, formerly operated by Anthony De Lorenzo. The house is now closed. Conyers, Ga. — Harry Langford has taken over the management of the Dixie. Steubenville, O. — Papers have been riled with the secretary of state chartering the New Rex Theater Co. with an authorized capital of $25,000. Incorporators are Isabel H. Kwing, Stanton E. Ewing and Lucretia Workman. Elkville, 111. — R. E. Atkins hasold the Lyric to the Harry Rivers Co. The same company has purchased the Miners' in Dowell. 111., from Atkins. Kennett, Mo. — Tom Ford has sold the Ford to E. B. Vandiver. Madrid, la. — Myron Spencer, lessee of the Lyric, has changed the name of the remodeled building to the Madrid. Sound equipment has been installed. Columbus, O. — J. Everett Watson, manager of Loew's Broad, is recovering from an operation for appendicitis. San Francisco — Completely remodeled, the new Union Square, formerly the Hippodrome, has opened with a second-run picture policy under the management of Otto Lichbaum. A five-year lease has been secured on the house by O. M. Larson, who hails from Montana. Holyoke, Mass. — Lawrence Lasky, who has been manager of the Publix Strand, has also taken over the management of the Publix Victory. Greenfield, Mass. — The Lawler, which has been completely remodeled since the disastrous fire, has reopened. 'Electric Eye' Registers Admissions to Theaters (Continued from Paue 1 ) elusive interview with The Film Daily. The "electric eye" consists of G. E. photo-electric cells and an electric auditing machine, a product of the Ohmer Fare Register Co. It is placed at the entrance door to the theater and will supply statistical information, Fink says, giving the exact number of patrons that have nresented tickets to the doorman. Each half-hour the device makes a tape record Riving the number of admissions, tiirie, date, month, year, employer identification keys, auditor and daily turnback registers. Pilot lights connected to the device are placed in the ticket booth, manager's office or wherever they might be desired, and these lights will go off and on each time a patron enters the theater. Thus a manager in hi* office can tell by the flicker of his pilot light the business being done at the box office. Fink also states that with the use of the "electric eye" in circuit houses. connections with the home office ran be made so that registers at the home office will tell how many admissions have entered individual theaters around the country every half hour. Membership Campaigns Planned by M.P.T.O.A. (Continued from Pane 1) week, more expansion and contact activities will work out of the Memphis office, where President M. A. Lightman headquarters. Aid in keeping in touch with exhibitors, whether members of the M. P. T. O. A. or not, will be furnished 1>\ the monthly bulletin to be issued. Series of Indie Features Being Made by Darmour (Continued from Page 1) mund Breese, Mae Busch, Philo McCullough, Al Cooke, Paul Panzer, Fred Kohler, Jr., Kit Guard, lack Richardson, Joseph Girard and Eddie Featherstone. Joseph Levering will direct. Ulman Joins Paris Studio William Ulman is the latest addition to the Paramount studio publicity forct. Ulman, with a background of both production and newspaper activity, comes well equipped for his new duties. *U' MAKES BOOKING TIEUP WITH ALLIED STATES ASS'N I from Pafu 1 ) -"line of independent picturedwindling through consolidations of producing and distributing companies, such a plan is advisable from the standpoint of the independent operator." Universal, on the other hand, will benefit through acquiring a large block of playdates. Unlike other major companies the Laemmle organization operates but a few theaters and these are being gradually disposed of. The announcement said that "under the arrangement Allied and its affiliated units throughout the country will promote the interests of Universal as a means of securing an adequate supply of high grade product for their members and Universal will assist in the upbuilding and strengthening of the theater association." It was stated that Allied units have an aggregate membership of approximately 6,500 theaters. Phil Reisman general sales manager for Universal, could not be reached for a statement. Two Warner-F. N. Releases Set Warner Bros, have set April 25 as the release date for "God's Gift to Women," with Frank Fay, Laura La Plante, Charles Judels, Joan Elondell, Louise Brooks and Charles Winninger. First National's "Misbehaving Ladies," with Lila Lee, Ben Lyon, Louise Fazenda and Lucien Littlefield, will be released April 18. V When yOU Go To PHILADELPHIA f^FfcO Single with SJL^^J Bath WE HAVE TME*% HOTEL PENNSYLVANIA 39M fc cuts**!'* $i»..rmLMiruim