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DAILY
Wednesday, April 8, 1931
:THE
Of HIMDOM
Vol. LV No. 82 Wednesday, April 8. 1931 Price 5 Cents
JOHN W. ALICOATE : : : Editor and Publisher
Published -daily except Saturdays and holidays at 1650 Broadway, New York, N. Y., and copyright (1931) by Wid's Films and Film Folk, Inc. J. W. Aliooate, President, Editor and Publisher ; Donald M. Mersereau, Secretary-Treasurer and General Manager Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. Entered as second class matter, May 21, 1918, at the post-office at New York, N. Y., undo the act of March 3, 1879. Terms (Postage tree) United States outside of Greater New York $10.00 one year; 6 months, (,5.00; 3 months, $3.00. Foreign, $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY, 1650 Broadway, New York, N. Y. Phone CIrcl 7-4736, 7-4737, 7-4738, 7-4739. Cable ad dress : Filmday, New York. Hollywood California — Ralph VVilk, 6425 Hollywood Blvd. Phone Granite 6607. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. I. Berlin— Karl Wolffsohn Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Harle, La Cinematographic Fran caise. Rue de la Cour-des-Noues, 19.
McConnell Joins Mascot As General Sales Manager
Thomas McConnell, who was recently with First National in a sales capacity, has joined Mascot Pictures Corp. as general sales manager. He has been associated with Fox, Paramount and M-G-M, as well as First National. Mascot's first serial of the new season, "The Vanishing Legion," will be ready for release June 10.
Simon Rowson Elected Head of British Society
London CBy Cable) — Simon Rowson, now in New York, has been elected president of the new British Kinematograph Society, founded upon the old S. M. P. E., which seceded from the S. M. P. E. in the United States last Fall. Other officers are: A. S. Newman, vice-president: Paul Kimberley, treasurer; Leslie Eveleigh, secretary. Membership is now at 200.
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"Little Caesar" Allowed in Chi.
Chicago — After having been barred by the police, "Little Caesar" is to get a showing here as a result of action by Judge Kavanagh, who dissolved the injunction against it.
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New Film Cabinet
To Get Fire Tests
A new film cabinet manufactured by the Neumade Products Corp. of Xew York will be given a series of severe fire tests Friday before a group of officials of the New York City Fire Department, the New York Fire Underwriters Exchange of the National Board of Fire Underwriters, theater managers and others. The tests are to be held at 2:30 o'clock at 207th St. and Ninth Ave.
Fregger Reopens Billings House Billings, Mont. — Max Fregger has reopened the Liberty, which has been closed for several weeks to undergo extensive improvements. Western Electric sound equipment and an Ortho-Krome screen are part of the new equipment.
__ Upstate Exhibitor Bankrupt George Cohan, operator of two houses in Poughkeepsie and two in Newburgh, has filed a voluntary petition in bankruptcy in the U. S. District Court, listing liabilities of $1,284.662 and virtually no assets.
U Preparing Feature on Evolution
Universal is preparing an eight-reel feature on the subject of "Evolution," with an introduction featuring Clarence Darrow, noted criminal lawyer and lecturer. This portion of the picture is being made at the Audio Cinema studios here, under the direction of George Cochrane, from material compiled bv W W. Young.
Hutchinson Productions For State Rights Market
"Women Men Marry," the first of four productions by Charles Hutclvnson, will be released on the state rights market by Headline Picture.-, Corp. The picture is an all-talker, directed by Hutchinson, with Natalie Moorhead, Sally Blanc, Kenneth Harlan and Randolph Scott in the cast. Hutchinson is now in Hollywood arranging for the production of his second vehicle.
Wanger To Tell A.M.P.A. About Talker Production
Production of talkers will be the subject of the talk to be given by Walter Wanger, Paramount eastern producing executive, who is tomorrow's guest of honor at the A.M.P.A. luncheon in the Hotel Dixie. Wanger will tell about the inspirational and instructional aspects of production in its relation to the advertising man's work.
Cremonim Importing More Cines Pittaluga Pictures
Death of Stefano Pittaluga, head of Cines Pittaluga, foremost unit in the Italian film industry, will not mean any curtailment in the activities of the company, according to J. V. Cremonim. who handles the showing of Pittaluga pictures here. A staff of prominent men compose the company's board of directors and this group will carrv on the work. Other talkers from the Rome studios are on the way here, Cremonim says.
Pittaluga was a progressive personality and chiefly responsible for the recent advancement of the Italian film industry. He introduced American methods over there. In recognition of his efforts, the government conferred upon him the title of Commendatore Ufficiale of the Italian Crown.
M-G-M Signs Madge Evans Madge Evans, appearing on the stage in "Philip Goes Forth," now in Philadelphia, has been signed by M-G-M and will leave shortly for the coast.
Baltimore Sunday Bill Held Up Baltimore — Due to opposition from the Lord's Day Alliance and other Protestant groups, Governor Ritchie announces he will not sign the open Sunday bill until the opponents have had opportunity to present their views.
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THE INDUSTRY'S DATE DOCK
Apr.
Apr.
Apr. Apr.
Apr. Apr.
Apr.
Apr.
May
4-11: Players' and Patrons' Jubilee Week, national benefit for N. V. A. Club.
15-17: Paramount eastern sales convention, Hotel Ambassador, Atlantic City.
19 : Lambs Gambol, Metropolitan Opera House, New York.
20-22 : Warner Bros. Eastern sales convention, Traymore, Atlantic City. RKO Pathe sales convention, Drake Hotel, Chicago.
22-24: Paramount western sales convention, Palace Hotel, San Francisco.
23-24 : State Convention of Indiana Indorsers of Photoplays, Claypool Hotel, Indianapolis.
25: Laemmle Anniversary Dinner Dance of Universal Club, Hotel Edison, New York.
29-May 1 : Warner Bros. Western sales convention. Hotel St. Francis, San Francisco.
18-22: International Exhibitors' Congress, Rome.
Frank Whitbeck Leaves Fox West Coast Theaters
West Coast Bureau. THE FILM DAILY
Los Angeles — Frank Whitbeck has resigned as advertising director of Fox West Coast Theaters. Oscar S. Oldknow, executive vice-president, has sent G. S. Yorke from the home office to handle the advertising department here until a permanent successor to Whitbeck is named.
Schlesinger, Harman-Ising Making 13 Novelty Shorts
West Coast Bureau, THE FILM DAILY Hollywood — Leon Schlesinger and the Harman-Ising Studios, producers of "Looney Tunes," will make "Merry Melodies," a series of 13 onereel subjects. "Lady, Plav Your Mandolin" is the first.
RELIABLE MANUFACTURERS of theatre equipment who desire to introduce and sell their products through the world, United States excepted, at a cost much less than they now pay for literature and advertising matter, will be greatly benefited by communicating with
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