Film Daily (1931)

14 DAILY Sunday, April 12, 1931 117 One-Reel Releases on New Columbia Schedule Good Diversity of Subjects Lined Up for 1931-32 A unique and unusual line-up of diversified short subjects is embraced in Columbia's schedule of 117 one reel releases for the coming season. Besides the Disney "Mickey Mouse" cartoons ' and "Silly Symphonies," and the "Curiosities," "Specialties," "The Rambling Reporter," "Talking Screen Snapshots," and the Krazy Kats, which are breaking records for length of run and billing, a new series of 13 animal comedies will supplement the company's list for next season. The animal comedies will be directed and supervised by Bryan Foy, and will consist of hilarious stories with trained animals taking the place of human actors. In place of animal sounds, human voices will be synchronized to fit the action. An entire menagerie consisting of an assortment of animals, including lions, tigers, giraffes, dogs and cats will be used. "Mickey Mouse" has become internationally famous, not only on the strength of its own merit, but also as a result of the publicity it receives through the medium at the Mickey Mouse Clubs, The "Mickey Mouse" newspaper cartoon strip, syndicated in newspapers, and the lately publish 60 Per Cent Comedies West Coast Bureau, THE FILM DAfLY Hollywood — Out of about 1,500 short subjects released during the past year, 60 per cent were comedies, said Dr. Clinton Wunder, executive manager of the Academy of M. P. Arts and Sciences, before the Los Angeles Breakfast Club recently. The other 40 per cent included travelogues, sport life and other subjects. ed "Mickey Mouse" books being sold in department, five-and-ten and stationery stores. "Silly Symphonies," another cartoon classic, presents members of the bird and animal families disporting themselves to appropriate music, with a comedy plot in each case. The "Krazy Kat Kartoons," a boxoffice attraction for many years, receive wide publicity and reach great potential audiences through the syndicated Herriman cartoon strip. "Curiosities," a sound and talking news reel, deals with freaks of the world. "The Rambling Reporter" aims to get away from the stereotype travelogue. The "Specialties" are a series of unusual comedy skits and uproarious black-outs selected from the best efforts of the outstanding humorists. Eddie Buzzell depicts the starring roles in the films and directs them as well. Simple Simon Comedies First series consisting of six two-reel comedies starring LOUIS SIMON. "Hot Shivers" and "A Shocking Affair" both ready for release. Now in preparation : A series of startling one-reelers with proven box-office value to every type of house ... in addition to terrific entertainment value. ♦ ♦ SIMPLE SIMON COMEDIES, INC. 729 Seventh Ave., New York. Gen. Mgr., Mack Stark NEW YORK— 630 Ninth Ave. CHICAGO— 831 S. Wabash Ave. PHILADELPHIA— 1329 Vine St. CLEVELAND— 508 Film Bldg. DETROIT— 500 New Film Bldg. CINCINNATI — 1632 Central Parkway PITTSBURGH— 1014 Forbes Street PORTLAND. ORE. — 462 Glisan St. SEATTLE — 24;8 Second Avenue SALT LAKE CITY — 252 E. 1st So. St. ST. LOUIS — 3320 Lindell Blvd. DENVER— 2075 Broadway LOS ANGELES— 1910 S. Vermont Ave. SAN FRANCISCO— 298 Turk Street BOSTON— 28 Piedmont Street MINNEAPOLIS — 70 Glenwood Ave. OMAHA — Finn Exchange Bldg. TORONTO (E)— 44 Dundas St. RKO Pathe Releasing 10 Shorts This Month RKO Pathe is releasing 10 short subjects in April, in addition to Pathe News and Pathe Disc News. In the group are four two reel comedies, "Rough House Rhythm," "Three Wise Clucks," "Frozen Face" and "Chasing Trouble;" two Vagabond Adventure pictures, "The Call of Mohammed" and "Hurricane Island;" two Grantland Rice Sportlights, "Tennis Topnotchers" and "Hunting Thrills;" two Aesop's Sound Fables, "Cinderella Blues" and "Mad Melody." "Rough House Rhythm," released April 5, features Franklin Pangborn, Edgar Kennedy, Florence Lake and Claude Allister. "Three Wise Clucks," released today, features Glenn Tryon, Marion Douglas, Frederic Howard, William Robyns, Rodney McLennen, Jerry Drew, Martha Mattox and Billy Barty. "Frozen Face," released April 19, features Billy Bevan, Jimmy Finlayson, Vivan Oakland and Billy Franey. "Chasing Trouble," released April 26, features Junior Coghlan, Franklin Pangborn and Dot Farley. "Tennis Topnotchers," released April 7, introduces Vincent Richards as a screen instructor of the popular racquet game. With Richards appear such notables of the courts as William Tilden, 3rd, Helen Wills Moody. Suzanne Lenglen and Carl Kozeluh. "Hunting Thrills" is released on April 21 and features the excitement of alligator hunting. "The Call of Mohammed." a story of India, was released on April 7 and "Hurricane Island," relating an adventure on the Island of Santo Domingo, will be released on April 21st. "Cinderella Blues" will be released Today and "Mad Melody" on April 26. Pathe News is releasing two issues weekly and Pathe Disc News, one issue per week. Toy Monkey Tied Up With Tiffany Chimps Tiffany has completed a tie-up with the Gund Manufacturing Co., which is marketing a toy monkey dressed in cowboy clothes. When the toy is wound up it revolves on its heels. The box which the toy comes in has pictures of the Tiffany Chimps on it. Exhibitors who wish to use the toys as prizes or decorations can obtain them at at a special low price. Tiffanv is also distributing: a novelty booklet of jingles and rhymes in the form of an eight-page cut-out. 22 "ODDITIES" FROM UFA ON CURRENT RELEASE LIST Ufa has 22 "Oddities" on its current release list for this country. They include: "Mysteries in an Egg," "Sea Monsters' Den," The Curiosity Shop," "How the Weather Is Made," "Thunder, Lightning and Rain," "Mites of the Ocean," "Nature's Quick Change Artists," "Traces of Ancient Civilization in Java," "On Skiis in Midsummer," "Under the Tropical Sun of Java," "A Bear-Hunt in the Carpathian Mountains," "The Last Pelicans in Europe," "How Jack and Rover Became Friends," "Microscope, the Detective," "Secrets in the Lives of Plants," "Karpathengold," "Robbers and Giants Among the Birds," "Love Life Among Plants," "Orchids," "How Plants Change Into Animals," "Married Couples on Wings," "Farting Monkeys and Fighting Cats." The coming year will bring from 15 to 20 additional Ufa "Oddities." containing microscopic pictures, pictures of animal life, and popular science. Membership Card Designed By U for Shorts Clubs To assist exhibitors playing the Universal serials and .comedies, in their exploitation, Universal has prepared a standard membership card that features each comedy and serial and can be used by exhibitors in building up their special club memberships. Special space is provided for punching and a general set of governing rules is printed on the back. All the theater has to do is insert its name in the space provided. Members of the club retain the ticket and have it punched at every performance of the features listed. Completely punched cards entitle members to special prizes. Doll for tie-up with the "Tiffany Ckimp' comedies.