The Film Daily (1931)

THE Sunday, April 12, 1931 •e&Zk DAILY Shorts For National Music Week Get Special Attention From Pathe 2 As a special aid to showmen who wish to take advantage of National Music Week, May 3 to 9, RKO Pathe has selected a number of musical subjects particularly suitable for presentation during that period. Outstanding among the films chosen for this purpose is the reel called "The Star Spangled Banner," a picturization presenting Francis Scott Key writing the immortal composition. The Van Beuren Song Sketches, a series of pictures interpreted by famous radio singers in appropriate settings, are also available at the RKO Pathe exchanges throughout the country. These subjects are: "Mandalay," "The Trumpeter," "Songs of Mother," "Love's Memories," "Voice of the Sea" and "Deep South." Pathe Review subjects of special suitability for Music Week constitute additional attractions for the occasion. Instrumental selections of unusual beauty in the 1930 series of Pathe Reviews are: "Two Story Pianos," issue No. 17; "Violins," issue No. 18; "Cellos," issue No. 29; "Music," issue No. 29; "Virginals," issue No. 46; "Octavina," issue No. 50. In the 1931 series, "Musical Oddities," issue No. 3, is a fitting feature. Orchestral selections are: "Scoring a Picture" in Review No. 10 (1930) and "Damrosch" in No. 45 (1930). Vocal song renditions in the Pathe Review, 1930 series, are offered in "Ernestine Schumann-Heink," issue No. 52; "Songs of the Steppes," issue No. 1; "Cossack" in No. 4, and "La Paloma" in No. 22. A considerable number of shorts, in addition to those listed here, will be released by RKO Pathe exchanges. Pop Contest Subject Mack Sennett has proven the most popular contest subject In the experience of "Film Fun," according to Lester Grady, editor of the fan magazine, who reports a larger number of entries on the Mack Sennett contest than were ever made in the past. The Sennett contest, sponsored by Educational, running over a period of several months, has just closed, and winners of the 75 prizes offered, including $250 in cash, will be announced in an early issue of "Film Fun." Special Exploitation Tie-up For Farrell-Pathe Shorts A special exploitation campaign, consisting of tie-ups with national merchandisers, has been built up for RKO Pathe's Johnny Farrell Golf shorts. Four companies have been tied up to date. D. D. Doniger & Co. is featuring a golf ensemble of McGregor Sportswear in their ads. Special mats calling attention to the shorts series are run with the showing of the pictures. The company has also issued onesheets, cut-outs and a leaflet giving golf instructions. Wilson Western Sporting Goods Co., which makes the Johnny Farrell golf sticks, has special posters and booklets for use by sporting goods dealers. PuttWell Golf Corp. is loaning its PuttWell miniature golf courses for lobby displays. Special booklets of golf tees, with Farrell's picture on them are being distributed by the Nif-Tee Manufacturing Co. Advertisement of Olympic, Miami, on RKO Pathe's Grantland Rice Sportlight, "Tigers of the Deep," exemplifying how anglers and fishinn enthusiasts may be attracted. Toys and Drawing Book Prepared on "Oswald" Through arrangements made by the Universal home office exploitation department, "Oswald," the Lucky Rabbit, will be on sale in the form of a doll at toy shops throughout the country at $1, 75, 50 and 25 cents. There will also be a special celluloid model on sale in five-and-ten cent stores for ten cents. Another exploitation novelty for Oswald will soon be available in the Universal Exchanges. This is a cutout head of the Lucky Rabbit, lithographed in bright colors on extra ply card board. Through the Universal Music Co., Ltd., a special "Oswald, The Lucky Rabbit" book has been made for the kiddies and is now being sold in toy stores. It contains verse and pictures about Oswald and is provided with tracing paper over each page so that the kiddies can' make the Oswald pictures themselves. A Special Oswald song is featured in the back. NAT i tun Starring in PATHE — RADIO — SH OR T S Management: J. G. MAYER Ltd., HOLLYWOOD, CALIF. JACK TOWNLEY w ERNEST PAGANO (CO-WRITING FOR EDUCATIONAL) Now on Eleventh Story Since Oct. 1st "The Foolish Forties," "Crashing Hollywood," "Elbow Room," "The Bark Page," "Pete and Repeat," "Lure of Hollywood," "Ex-Plumber," "The Love Bargain," "Windy Riley," "Three Bollywood Girls," 'Shooting of Dan the Duck"