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DAILY
Tuesday, AprU 28, lyjl
:THE raiNnsMns
Of HIM DOM
(I. LV No. 99 Tuesday, April 28, 1931 Price S Cents
JOHN W. ALICOATE
Editor and Publisher
Published daily except Saturdays and holidays at 16S0 Broadway, New Vork, N. Y., and copyright (1931) by Wid's Films and Film Folk, Inc. J. W. Alicoate, President, Editor and Publisher; Donald M. Mersereau, Secretary-Treasurer and General Manager; Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. Entered as second class matter, May 21, 1918, at the post-office at New York, N. Y., under the act of March 3, 1879. Terms (Postage free) United States outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscribers should remit with order. Address all communications to THE FILM DAILY, 1650 Broadway, New York, N. Y. Phone Circle 7-4736, 7-4737, 7-4738, 7-4739. Cable address: Filmday, New York. Hollywood, California — Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. I. Berlin — Karl Wolffsohn, Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Harle, La Cinematographic Francaise, Rue de la Cour-des-Noues, 19.
Fin
ancia
NEW YORK STOCK MARKET
Net High Low Close Chg.
Am. Seat 6'A 6^ t% — H
Con. Fm. Ind SJ4 5% 5J4 — $i
Con. Fm. Ind. pfd. 13*6 13'A Uyi — 'A
East. Kodak 155 149J4 152^ — 2^
Fox Fm. "A" 17}4 16^ 17}* + Vi
Fox Films its... 1-128 1-128 1-128
Gen. Th. Eq. (new) 4 3tt 3Vi — 'A
Loew's, Inc 44 41J4 42J4 — ii
do pfd. (6-4) ... 95 95 95 — A
Paramount 31lA 28& 30J4 — 1J4
Pathe Exch \% *A 1H — H
do "A" 4<A *A VA — V*
RKO "A" \%Vi 17*$ 18
Warnar Bros 8*4 8 2>A — H
do pfd 22 21*$ 21*$ — *$
NEW YORK CURB MARKET
Fox Thea. "A"... 3 A 3 54 354—54
Gen. Th. Eq. pfd... 854 7*$ 8
Technicolor 754 754 754
Trans-Lux 7*$ 7*$ 7*$ — %
NEW YORK BOND MARKET
Gen. Th. Eq. 6s40. 45 4354 4454 + -54
Loew 6s 41 xwar.. 95 54 94*4 94*4 — 54
Paramount 6s 47.. 90 8954 8954 — 54
Par. 554s50" 80J* 80*4 80^ + *i
Pathe 7s37 82*4 81*4 82 —1
Warner's 6s39 4754 45 45 — 3
Leo Carrillo on Air Leo Carrillo, star of Tiffany's "Hell Bound," arrives in New York tomorrow for a radio appearance and to attend the opening of his picture at the New York and Brooklyn Paramounts on May 8.
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Doubled eature?
— depression dynamite
(Continued from Page 1) patrons even less, and then what ol the future? Let's carry on.
* * *
Double-features Knifing the as policy invari
Short Subject ably mean the fade out of the short subject. Newsreels, cartoons, travelettes, musical shorts and novelties are recognized business builders. They add variety to every program. They kill the deadly monotony of a drab or mildly interesting feature. They are a tonic and add color to an otherwise jaded bill. Double-features bring on cinema indigestion. We repeat that it is quality and not quantity that the picture-minded public want in this day and age.
* * *
And like a kitten A Rolling becoming entwined in Snow Ball a ball of yarn, after double features then what? Triple and quadruple-features and then eight different productions on a day's program like in some parts of South America? There must be a stop somewhere. History tells us that the show business never stands still. It either goes forward or backward. Double-features and backward look the same color to us.
* * *
. We have asked
Blaming the several executives Other Fellow for an analytical answer to the economic questions involved, and the most sensible reply tabulated to date is: "My competitor is doing it and I am forced to." And the bid is invariably re-doubled from the aforesaid competitor. Which again brings up the highly arresting ethnological question, as once more propounded by the observing Phil Reisman, of which came first, the hen or the egg.
* * *
And now dear A Soft irritable exhibitor,
Answer, Etc. in the sweetest of friendship we have given you our tabloid views on the subject. It is rather obvious that one of us is slightly cracked. If you will send us a comparative statement, say six months from now, and be strictly on the up-and-up with it, showing that your double-feature policy is making you more money, building new patronage and still holding old customers, we perhaps may be willing to modestly admit, in private, that this column is the one that's nuts.
Static Mars Television Broadcast Static due to atmospheric conditions marred the initial television broadcast by Jenkins Television and General Broadcasting on Sunday night. On the program, which was called "radio talkies," with W2XCR (Jenkins) transmitting the images and WGBS (General Broadcasting) providing the sound microphone, were numerous Broadway theatrical personalities. Broadcasts are to be continued daily, partly with films and partly with living entertainers.
Two Series of Features Planned by Meteor Corp.
Two series of features, the first comprising eight starring Ted Thompson, brother of the late Fred Thompson, and Silver King, the horse, are planned by the recentlyformed Meteor Pictures Corp. "Hot Lead" is the first picture, set for release Aug. 1. The second series will be announced within a few days. J. P. McGowan is supervising and directing.
Irving Briskin is president of the new company, with Barnett Briskin as vice-president. Offices are at 1540 Broadway.
Laemmle on Way East For Universal Convention
Carl Laemmle, president of Universal, left the Coast on Saturday en route to New York, for his semiannual visit to the home offices. He will arrive tomorrow to complete the line-up of pictures for next year and attend the Universal convention.
Mel Shauer Transferred To Para. Coast Studios
Mel Shauer, in charge of Paramount's foreign department during the prolonged illness of Emil Shauer, is to be transferred to the Coast studio, where he will join B. P. Schulberg's staff. He will be succeeded by George Kates, his assistant, the change to become effective in about 10 days. Geoffrey Shurlock of the Coast Paramount foreign department is now in New York to aid Kates as he assumes his new duties.
Theater Owner Wins Ejection Case
St. Louis — Upholding the right of a theater owner to eject a person for disorderly conduct, with refund of admission, the Circuit Court here has awarded a decision in favor of Fred Wehrenberg, owner of the Michigan, in a suit for $15,000 over an ejection back in August, 1927. The plaintiff said he was forcibly put out and injured.
Mrs. Gabriel Hess Dies White Plains, N. Y.— Mrs. Gabriel Hess, wife of the Hays Office counsel, died Sunday in the White Plains Hospital of a fractured skull as a result of being thrown from a horse while with a riding party on the Warburg estate in Hartsdale. Funeral services were held yesterday at the Little Church Around the Corner in New York.
New Strand Record With "Enemy" With a record-breaking take of $28,300 over the week-end, indications are that "The Public Enemy" will shatter the Strand week record with a gross approximating $77,000, it was stated at Warner Bros, yesterday. House record now is held by "Little Caesar" with a take of $74,000.
Studio and Location Sound on Film Recording
Low Dally or Weekly Rale*
Powers Clnephone Equipment Corporation
723-7TH AVE., N. Y. BRYANT 9-6067
THE INDUSTlQy'S DATE D€Or\
April 27-May 1 : Fox Film sales convention. Home office. New York.
Apr. 29-May 1 : Warner Bros. Western sales convention. Hotel St. Francis, San Francisco.
May 12-14: Annual convention of the Rocky Mountain M. P. T. O. A., Brown Palace Hotel, Denver.
May 18-22: International Exhibitors' Congress, Rome.
May 25-29 : Spring meeting of the Society of Motion Picture Engineers, Hotel Roosevelt, Hollywood, Cal.
May 26-27: Annual convention of the M.P. T.O. of Kansas, Western Missouri, and St. Joseph, Mo.
April 27-30 RKO annual sales convention, Hollywood.
Manny Lee Joins Pathe
Manfred B. Lee, who has been director of advertising and publicity for Tiffany since Al Selig left to join Columbia, has resigned to join RKO Pathe, effective immediately.
Robinson Heads Albany Board Albany — Kenneth G. Robinson, local Paramount manager, has succeeded the late J. Howard Morgan as president of the Film Board of Trade here. Ralph Pielow of M-GM. is vice-president; C. Russell Halligan, treasurer, and Bonnie Long, secretary.
The
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