The Film Daily (1931)

(.Continued from Page 1) and Irving I. Frankel remains director of both service and production. The organization has moved into larger offices at 580 Eighth Ave. Under a change in policy proof sheets of ad mats, will be supplemented by the addition of specially written advertising copy and punch lines. Ad mats will be released on all features of the major companies as well as a special monthly service of general seasonal and institutional mats. The concern's studio personnel has been augmented by a staff of 15 artists and another studio, to concern itself with creation of first run campaigns, is planned. Promotions Effected In Fox Sales Forces Changes in Fox sales forces resulting from the promotion of Clyde VV. Eckhardt and Max Roth to district managerships became effective yesterday. Eckhardt is now supervising the Chicago, Milwaukee, Minneapolis and St. Louis territories. I lis place a> Chicago exchange manager is taken by M. A. Levy, who has been in charge of the Minneapolis exchange. J. H. Lorentz, a Minneapolis salesman, is now exchange manager there. Roth, formerly exchange manager at Cincinnati, is now district manager of Kansas City, Omaha, Des Moines, Oklahoma City and Memphis, uith headquarters at Kansas City. His place in Cincinnati has been taken by W. C. Gehring, who was formerly connected with the corporation. Buddy Rogers Following Amos V Andy at Para. Charles (Buddy) Rogers comes into the New York Paramount for a personal appearance following Amos 'n' Andy, who are slated to play the house next week. Fox Detroit Protests Tax Levy Detroit — A reduction in tax assessment on the Fox here has been asked from the city by R. Ellier, vicepresident of the Fox Theater Detroit Corp., who claims the present valuation of $3,386,000 is in excess of the present reproduction cost, due to the factor of labor disputes. Okla. City Theater Robbed Oklahoma City— About $500 in receipts was taken from the Warners' Liberty last week by a robber who slugged Dale Boughman, manager. Drop the Hammer There's no place in the industry for boatrockers at the present time as the business has "plenty of real worries," declared Charles O'Reilly, president of the T. O. C. C, yesterday. He also assailed the "nuisance squad" as something to be blotted out. Clarion, Pa. — The Orpheum has been put back on a six-day-a-week schedule. opened under the name of the Ritz on May 8. Boscobel, Wis.— C. j. Nugent and R. J. Rink have sold the Bascobel to H. C. Tebbetts. North Chemsford, Mass. — The Crescent will be operated each Saturday evening. The house has been closed for some weeks. Toledo, la. — The Wicting has opened with talking equipment. Fred E. Cook of Des Moines, connected with the Central Iowa Theater Co., is the new manager. The new unit is one of six theaters headed by E. P. Smith of Grundy Center, la. Chillicothe, Mo.— The new 700seat Hughes-Franklin house will be Soundview, Conn. — Strand, summer house owned by Arthur O'Connor of Hartford, has been destroyed l>v fire. Oklahoma City — Roy Winter has succeeded Fred Wooley as contract manager for Warner Bros. San Francisco — Mrs. Nell Warner has succeeded Tessie Travers as contract clerk at the RKO exchange. Phillipsburg, Pa. — Stanley Elkin and Wallace A'ordby have leased the Rowland from A. J. Fleckenstein. RCA Photophone equipment was recently installed. Los Angeles — J. K. Hutchins is now operating the Union Square. Merrill Circuit Acquires Another Brooklyn House Merrill Theaters Corp. has added the Subway in Brooklyn to its circuit. Negotiations for five additional houses are about to be closed, according to H. F. Eldridge, official of the company. M. P. Club Applications Jump Fifteen applications for membership in the Motion Picture Club have been received since April 30 when the board of directors passed an "easy payment" regulation for the "500 by June First" drive, which started yesterday. The payment plan as outlined by Tom Wiley vice-chairman of the membership committee, spreads the initiation fee of $275 over a period of 21 months, payable $55 with application and $11 a month for 20 months. Dues, which start September 1st, are payable semi-annually at the rate of $62.50 each payment. Plan 72nd St. House Runmar Realty Co. has filed plans for a one story theater to be built on the site at 137-139 W. 72nd St. and 138 W. 73rd St. The house was designed by E. DeRosa and will cost about $75,0"00. Fourth Week for "Caesar" in Chi. Chicago — "Little Caesar" has gone into its fourth week at the Orpheum. Mayor Cermak's stand against gangster films has helped to attract attention to the Warner picture. Howson To Speak at Opening Albert Howson of the Warner Scenario department will go to Voungstown, O., to act as master of ceremonies at the opening of the Sam Warner memorial theater on May 14. The dedication program will be broadcast. Dave Robins, formerly manager of the Dome, old Warner house in that city, will have direction of the new theater. Creditors To Discuss Nat'l Theaters Dividend Chicago — Creditors of National Theaters Corp. will meet May 12 at the court room of Garfield Charles, referee in bankruptcy, to pass upon the trustee's first report and to consider various other matters, including the matter of declaration of a first dividend to creditors. EXPANSION IN MIDDLE WEST (Continued from Page 1) Theaters' general purchasing agent, has left for the coast with completed plans for the expenditure of $100,000 in improvements on houses which Hughes-Franklin now has in the midwestern division. Meyer-Rieger Laboratory Doubles Its Facilities (Continued from Page 1) cupied by Meyer-Rieger is 12,000 square feet and, after additional equipment has been installed, its positive print capacity will be 300,000 feet per day, according to Louis Meyer. The additional floor space will provide for a complete sound recording studio for sound trailers, two new type negative/ developing machines each with a capacity of 3,000 feet per hour, five additional positive developing machines each with a capacity of 6,000 feet per hour, six new type printers, two new developing machines for 16 mm. film, a new projection room with interlocking sound projectors, two cutting rooms for use of customers, one machine fo developing sound track with special formula and an animating department for special effects invented by Meyer. Production of trailers will start next week and will be ready for ser vice to exhibitors August 1. Sales branches are now being established in Chicago, Los Angeles and Dallas HOWDY! T HE service long familiar to showmen as THEATRE AD MAT SERVICE, Inc. will now reach exhibitors through the newly organized UNITED THEATRE ACVERTITEEX INC. represents the largest organization in the industry for the creation and distribution of AD MATS, with headquarters occupying the entire 20th floor of 580 8th Ave., N. Y. C. is an organization of seasoned showmen and advertising men with a studio of fifteen artists, a Copy Department, Production and Shipping Departments. means a rapid-fire delivery to all parts of the show world of ad mats, cuts, electros, and special advertising campaigns.