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Friday, May 22, 1931
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Vol. LV No. 120 Friday, Hay 22, 1931 Price 5 Cents
I0HN W. ALICOATE
Editor and Publisher
Published clailv except Saturdays and holidays ai 1650 Broadway, New York, N. Y., right (1931) by Wid's Films and Film Folk, Inc. I. W. Alicoate, President, Editor and Publisher; Donald M. Mersereau,
urer and General Man:
Arthui W. Eddy, Associate Editor; Don
Carle Gillette, Managing Editor. En
,,.,,,, , . class matter, May 21, 1918,
a, ihr post-office at New York, N. ,> ., nude.
the ac( ol March 3, 1879. Terms (Postage
United States onts.de of Greater New
York $111.00 one year; 0 months, $5.00; 3
months, $3.00. Foreign, $15.00. Subscriber
lid remit with order. Address all com
munications to THE FILM DAILY, 1650
Broadway, New York, N. Y. Phone Circle
7.4736, "7 4737, 7-4738, 7-4739. Cable ad
Filmday, New York. Hollywood.
Ralph Wilk, 6425 Hollywood
Phone Granite 6607. London— Ernest
\V. Fredman, The Film Renter. 89-91
Wardour St., W. I. Berlin -Karl Wolffsohn
Lichtbildbuehne, Friedrichstrasse, 22i. Pans
P. A. llarle. La Cinematographic 1-ran
i Cour-des-Noues, 19.
FINANCIAL
NEW YORK STOCK MARKET
High Low Close
Cm I'm. Ind 5% 5$i Stt
( on. Km. hid. pfd. U'A 13)4 14!4
Kodak 144 137^8 HI
Fox Km. "A" 15-» 11H 15)4
lien. Th. Eq. (new) 4% iV% 4
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do pfd 85 85 85
Paramount 26)6 24% 26-H
Pathe Exch Di 1'4 154
RKO "A" 15)* 144 15J*
Warner Bros 5 >i 5 554
do pfd 15 15 15
NEW YORK CURB
Columbia Pets. Ytc Ki-K 10H Fox Thea. "A"... 2M 2)* Cen. Th. Eq. pfd.. 6% 6
licolor 7)* 7)*
Trans Lux 7Jr 7'A
Net Chg.
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3/8
Public Getting Overdose of Films Through Dual Bills, Says Franklin
+ D/s
MARKET
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NEW YORK BOND MARKET
Gen. Th. Eq. 6s40. 38 37)4 37S —
I. oew 6s 41ww.... 95 Yi 95)4 95/ .
6s 17.. 86; | 84 84 —
Par. 5/s50 77 74 76 —
Pathe 7s37 83 »2 82/ +
Warner's 6s39 ... 32)4 30J4 32 +
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1
Flinn-Lalley Trial Postponed Judge Max Levinc in General Sessions yesterday, adjourned indefinitely, the trial of John C. Flinn and Henry F. Lalley, pending decision on a writ of habeas corpus.
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New York 1540 Broadway BRyant 9-4712
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Eastaian J.E.
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Chicago
1727 Indiana Ave.
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production, with negative costs coming down, he declared.
Franklin took cognizance of the fact that the major circuits in many situations have been compelled to adopt twin-feature policies to meet similar competition from independent operators. However, he pointed out, the large circuits ought to lead the way in a national effort to discard the practice. Continuance of dual feature programs, the Hughes-Franklin circuit head said, will have the effect of saturating the public with film entertainment, and at least half of it is likely to be weak.
Discussing the need of an economic readjustment in the industry, Franklin said that although price cutting is generally a bad practice, undoubtedly it is necessary in certain towns where wages of picturegoers have been reduced. Success of the motion picture as mass entertainment, he declared, has partly been due to the fact that it has always been within pocketbook reach of the average person.
Franklin believes that general tele
om Pane 1 ) vision broadcasting is at least a year's distance away and that it will be several years before it figures in motion pictures. As the radio cut into picture theater audiences in its early days, so will television influence attendance, he thinks, but not permanently.
Resurrection of color in pictures and adoption of wide films, said Franklin, will occur as a matter of progress, but without any particular box-office significance.
Thirteen theaters are at present under construction for the HughesFranklin organization. Locations are: four in the Los Angeles territory, including Limert Park, Hollywood Boulevard, Compton and Florence Aves. and Sunset and Laurel; Yahima, Wash.: Everett, Wash.; Pomona, Cal.; Whittier. Cal.: Bremerton, Wash.; Great Falls, Mont.; Bakersfield, Cal.: Chillicothe, O., and Dallas, Texas. Houses average 1,250 seats.
Franklin leaves New York today to attend a district meeting in Dallas.
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Mickey McGuire Gang Playing Coast Houses
West Coast Bureau, THE FILM DAILY
Los Angeles — Larry Darmour's Mickey (Himself) McGuire gang, which recently scored in a personal appearance at Warner's Huntington Park in conjunction wilh the Darmour comedy, "Mickey's Crusaders," and also drew record business at San Pedro, will make a tour of other houses in the Warner group on the coast.
U. A. Division Managers End Three-Day Confab
Following a three-day conference with AI Lichtman in New York, the «ix divisional managers of United Artists are on their way back to th^ir -espective headquarters. This conr«>rence and six reeional meetings to roi1ow will be United Artists' method this vear of handling the annual •"Ips convention situation. The New vork meptine, which was presided over h" Lichtman. was attended bv Paul Burger. L. T. Schlaifer. Ben Fish. T. D. Goldhar, H. M. Masters ind Saul Resnick, divisional manners: Paul Lazarus, sales promotion manaeer; Harry L. Gold, assistant *o Lirhtman: Tames Mnlvev and Lynn Farnol of the Samuel Goldwyn organization: Bruce Gallup, director of advertising and publicity: Hal Home, in charge of exploitation: and Harry D. Buckley and Arthur W. Kelly, vice-presidents.
The regional meetings will be held in the latter part of June, and Lichtman plans to spend at least one day at each gathering. They will be held in New York, Chicago. Cleveland, New Orleans, Los Angeles and Toronto.
Banks Increase Control
In Pittaluga Studios
Rome — Appointment of Commendatore Pedrazzini to succeed the late Stefano Pittaluga as managing director of the Cines Pittaluga. leading unit in the Italian film industry, means that control of the company hase become more closely identified with financial interests. Pedrazzini was the representative of the Banca Commerciale Italiana on the Pittaluga board. There will be no change in the policy of the company, but more pictures are to be made, it is stated.
Loew Houses May Adopt New Metal Mesh Screen
Loew's is examining a new metal mesh, fireproof screen manufactured bv Raven with obiect of installing ;t in its houses. A screen is now Koi'nor tried out at the Astor, New York.
The screen, which will probablv be ~a11»»d the Raven Metaltone. can be washed while in position, the makers ooint out. Its onenings are regularlv ^fined to permit increased sound to oass throuph the screen. No seams •re included and the screen mav be mended easily owiner to its mesh construction. Reflective qualities of fhe screen are unusually good, the manufacturers state.
Studio and Location Sound on Film Recording
Low Dally or Weekly Ratei
Powws Clneohone Equipment Cornoration
T23-7TH AVE.. N. V. BRYANT 9-6067
THE INDUSTRY'S DATE BOOK
Today: Conference of International Fed eration of Cinematograph Exhib itors, Rome, Italy.
Film Trades Golf Tournament i Lake Merced Country Club, Su Francisco.
May 25: Hughes-Franklin Theaters vention, Dallas.
May 25-29 : Spring meeting of the Socie of Motion Picture Engineers Ho Roosevelt, Hollywood, Cal.
May 27-29: Columbia eastern sales conve tion, Park Central Hotel, Ne York.
May 26-27 : Annual convention of the M.P T.O. of Kansas, Western Missouri, and St. Joseph, Mo.
May 26-31 : International conference on educational films under patronage ol the Federal Minister of Education, Vienna.
May 27 Testimonial dinner to Charles L. Winston, New England division manager, R-K-O Theaters, CopleyPlaza Hotel, Boston.
May 31-June 2: Columbia midwestern salts meet, Congress Hotel, Chicago. I
June 6-8: Columbia western sales meet, Roosevelt Hotel, Hollywood.
June 10: Nineteenth Film Golt Tourna
ment, Fenimore Country Club, White Plains, Westchester, N. Y.
June 10: Adjourned annual meeting of Foi Film Corp., New York.
June 15: Annual Convention of Southeast Theater Owners, Atlanta.
June 14-18: Annual convention of Advertir ing Federation of America, Hot! Pennsylvania. New York.
Sept. 9-10: Semi-annual Convention, AllieJ Theaters Ass'n of Minnesota, North and South Dakota, Minneapolis.
"A Free Soul" for Astor Norma Shearer in "A Free Soul," will begin an indefinite roadshow engagement June 2, at the Astor, succeeding "Trader Horn," after a 17week two-a-day run, it is announced by M-G-M.
' VACATIONS
mm
CAMP C COUNTRY CLUB
STOW, MASS. Cnear BOStON)
(FOR ADULTS) The country club with real outdoor thrills! ! ON THE PREMISES: 9 hole (3000 yd.) golf course, hard clay tennis courts. Fifteen miles of fine canoeing, excellent swimming. Hand Ball. Horse Ranch, Hiking Trails, Complete Social Staff, and Country Club Orchestra. Accommodations, with running water. Tours to Historic Concord, Lexington and Wayside Inn.
Film employees consult your social secretary for special rate information or
Write CARL ERBSTEIN, Mng. Dir.
Assabet Country Club
P. O. Mavnard, Mass.
Or Call CHickering 4-7580 Room 209