The Film Daily (1931)

DAILY Monday, May 25, 1931 1 7 TROPHIES ALREADY UP FOR FILM GOLF TOURNEY With the list of entries for the FILM GOLF TOURNAMENT increasing by holes and birdies, the club-swingers who convene at the Fenimore Country Club on June 10 will vie for the honor of toting home trophies and prizes, the like of which have never been duplicated in the 18 previous golf tourneys sponsored by The Film Daily. Seventeen eager donors have already contributed trophies for winners. Several claim that their gifts are so valuable that they will bend every effort to win them back to their original ownership. Several inquiries have been made as to what the $10 entrance fee includes. This is what you will receive for your ten-spot: The privilege of playing golf with the best sportsmen and most likable fellows in the industry (provided you replace all divots); a dinner de luxe, served in Fenimore style; 1,000 laughs; 100 surprises; a chance to win any one of a score of prizes, and — a great day — and night. Firms and individuals who have already donated trophies to the FILM GOLF TOURNAMENT are: Ufa Stebbins, Leterman and Gates J. P. Muller Agency Columbia Pictures Al Lichtman Motion Picture Herald Motion Picture Daily Dupont-Pathe National Theater Supply Jules Brulatour RCA Photophone Continental Theater Supply Jack Cosman Craft Film Laboratory William Massce Electrical Research Products Eastman Kodak 13 Legislatures Still in Session Following adjournment sine die of the Texas Legislature, 13 state lawmaking bodies remain in session. They are: Alabama, Connecticut, Florida, Georgia, Illinois, Massachusetts, Michigan, Mississippi, New Hampshire, Ohio, Pennsylvania, Rhode Island and Tennessee. No measures unfriendly to the industry were passed by the Texas assembly. George Lefko Back in Cleveland Cleveland — George Lefko, who was transferred from the local RKO exchange to Albany, and then to Seattle, is back in town, and has lined up with Pathe as salesman. Seek Views on Sunday Shows Birmingham, Ala. — Members of the Kelley Ingram Post, Veterans of Foreign Wars, have received a questionnaire regarding Sunday shows and baseball in Birmingham. The Post would like to know its members' views before taking a stand on a bill legalizing Sunday amusements. 19th ANNUAL FILM DAILY GOLF TOURNAMENT SIGN THIS AND FORWARD TO THE FILM DAILY, 1650 B'WAY. Here is my entry and ten dollars for the spring film golf tournament, to be held on Wednesday, June 10, at the Fenimore Golf and Country Club, White Plains, New York. (Entrance Fee if paid at tournament uill be $12.00) THE COMMITTEE AL LICHTMAN MIKE SIMMONS RED KANN ARTHUR STEBBINS DON MERSEREAU JACK ALICOATE BRUCE GALLUP Summer Policy in Miami, with Four Changes Weekly Miami, Fla. — The Fairfax has inaugurated a summer policy of four changes weekly at reduced prices. Both first and second run pictures will be shown. New price scale is 25 cents for adults at matinees and 35 cents at night, with a 10-cent price for children at both performances. Conferring on Contract For Newsreel Cameramen Conferences between representaties af the cameramen's union and newsreel producers have so far failed to reach an accord in the first contract demanded by the unions. Gene Cour, secretary of Local 666, is in New York attending confabs. Work To Start Soon On Radio Laboratory Fourteen bids have just been released by the RadioPictures studio for the proposed printing and developing laboratory to be erected by RKO. Immediate construction is planned with return of bids on July 2. It is anticipated the laboratory will employ approximately 200 people. 18 Per Cent Closed In Northern Ohio Cleveland — Eighteen per cent of the motion picture theaters in northern Ohio are closed, according to an official report. Of these, 52 per cent are silent and 6 per cent are sound houses. The check shows that 110 out of 609 theaters in the territory are dark. SPONSORED PICTURE BAN SPURS STRAIGHT AD FILMS (Continued from Page 1) tracts amounting to $60,000 for the distribution of 11 advertising shorts in 4,000 houses with which Alexander has exclusive arrangements. The subjects will be of short length and composed of straight advertising mater. Lambert Pharmacal Co. will honor Listerine products in three shorts, one subject each will be made and distributed for Forhan Co.. Zonite Co., Pacific Coast Borax Co., and E. Fougera. The Parker Manufacturing Co., and American Safety Razor Co. also have contracted for two reels each. According to Franseen, coverage has been guaranteed in 4,000 houses, of which 20 per cent are in western states, 60 per cent in central states and 20 per cent (excepting New England and Middle Atlantic states where major circuits are strongest) in eastern states. A coverage of 2,000,000 actual readers for the filmads, at .00235 cents per patron, is guaranteed. 'Audience antipathy toward sponsored films is not found in houses showing advertising films where no attempt to 'put one over' is made," said Franseen. ''The dropping of the sponsored short idea means that exhibitors will no longer be afraid of advertising bugaboos. Its failure is not only due to audience antipathy but to dissatisfaction of advertiser and exhibitor alike." OFFICE MEMO From the office of the President T. D. Advertising Manager: Without question the line of product of this company for the coining season is the best we have ever turned out. Our problem now is to tell this forcefully, regularly and economically to the buying power of the industry. Do this immediately through the advertising columns of The Film Daily. I read this publication every morning and so do executives of this business all over the world. M.T.W.