The Film Daily (1931)

DAILY Sunday, May 31, 1931 ■II !THE IUI SH»SJ \l IK (X IIIMIOM Vol. LV No. 127 Suiday, May 31, 1931 Price 25 Cints 10HN W. ALICOATE : Editor and Publisher Published daily except Saturdays and holidays at 1650 Broadway, New York, N. Y., and copyright (1931) by Wid's Films and Film Folk, Inc. J. W. Alicoate, President, Editor and Publisher; Donald M. Mersereau, Secretary-Treasurer and General Manager; Arthur W. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. En tered as second class matter, May 21, 1918, at the post-office at New York, N. Y., under the act of March 3, 1879. Terms (Postage free) United States outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscriber should remit with order. Address all communications to THE FILM DAILY, 1650 Hroadway, New York, N. Y. Phone Circle 7,4736, 7-4737, 7-4738, 7-4739. Cable address: Filmday, New York. Hollywood, California — Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. London — Ernest W. Fredman, The Film Renter, 89-91 Wardour St., W. I. Berlin— Karl Wolffsohn Lichtbililluiehne, Friedrichstrasse, 225. Paris — P. A. Harle, La Cinematographic Francaise. Rue de la Cour-des-Noues, 19. FINANCIAL NEW YORK STOCK MARKET (QUOTATIONS AS OF FRIDAY) Net High Low Close Chg. ' in. Km. Ind 5 5 5 — Yt Con. Fm. Ind. pfd. HH 13J4 13& — 'A East. Kodak 134& 12854 129& — 1"4 Fox Fm. "A"... ISM 145^ 15 Gen. Th. Eq. (new) 4 3H Hi — Ms Loew's, Inc 39'A 37^ 38H — 'A M-G-M pfd 24 22 22 — 2'/2 Paramount 23V% 21 Ji 22'^ — \% Pathe Exch \'/» 1 1 RKO "A" 13*4 12 12^ — % Warner Bros. . .. 7J4 6*/2 6lA — 'A do pfd 18 18 18 NEW YORK CURB MARKET Fox Then. "A".. 2'A 2J4 2*A — 14 Gen. Th. Eq. pfd.. 6tf> 6 6 — % Technicolor 6'A 6J4 6% Trans-Lux .'. 6H 6 6'A — H NEW YORK BOND MARKET Gen. Th. Eq. 6s40 30 29 29 — 'A Loew 6s41 x-war. 95J4 95^ 95& + Vi Paramount 6s 47.. 80 73 79+1 Par. By. 5}4s51..101 10154 101 Par. 5^s50 69 67% 68 —2 Pathe 7s37 81 H 8154 8154 + V» Warner's 6s39 .. 3954 37% 3854 — M The Hroadway Parade PICTURE "Zwei Herzen im yA Takt" "Trader Horn" "Tabu" "Dirigible" "Die Foresterchrist'l. "Svengali" "Liebeswalzer" "Le Million" "The Smiling Lieutenant" "She-Wolf" "The Maltese Falcon" "Der Grosse Tenor" OPENING DATE (Current Extended Run Attractions) DISTRIBUTOR THEATER Asso. Cine, of Amer. Europa Sept. 12 M-G-M Astor Feb. 3 Paramount Central Park Mar .18 Columbia Central April 3 Capital Film Ex Belmont April 25 Warner Hollywood May 1 UFA 8th St. Playhouse May 1 Tobis American Little Carnegie May 20 Paramount Criterion May 21 Universal Rialto May 27 •A Free Soul" Warner Winter Garden . . Ufa Cosmopolitan . OPENING THIS WEEK M-G-M Astor .May28. May 29 June 2 Thomas Ray White Dies Griffin, Ga. — Thomas Ray White, formerly owner of a circuit of motion picture theaters throughout the state and well known in theatrical circles, died at his home here. He was 54 years old. :': :.: »*'•♦*»#»♦» ♦*♦»**»«#»#**»«•*»*%»*'♦»♦»»» «»•*«« New York 1540 Broadway BRyant 9-4712 Long Island City 154 Crescent St. STillwell 4-7940 §1 Eastman Films ♦♦ gjf. E. Brulatour, Inc. Chicago 1727 Indiana Ave. CALumet 3692 Hollywood 6700 Santa Monica Blvd. HOLlywood 4121 ?"'.♦♦.*♦.♦•.♦♦.♦♦.♦♦>♦>♦>♦>♦.♦♦.♦«.♦♦.♦♦.♦♦ ♦♦>♦♦♦ **«♦»*««*« :': :.: Opposition to Ad Films Will Pass, Says Coffman (Continued from Page 1) inally carried no advertising, but were forced to do so by a public which demanded greater quality in printed matter without added cost. Radio followed suit. As the public grew to expect the finest talent in radio entertainment, it was necessary to attract advertisers to carry the added cost. Coffman calls attention to the fact that advertising has been responsible for elevating the standards of living in America and, in view of this, cannot possibly be considered an evil. He believes that sponsored films will continue in favor, but that greater skill will be used in introducing the advertising angle so that there cannot possibly be any objection, once the public is educated to expect them. Australian Travelogue for U. S. D. Dow of the Australian Commissioner General's office has arranged with Talking Picture Epics for the United States release of the two-reel Australian travel lecture film, "This is Australia." Miami House Goes Second Run Miami, Fla. — The Fairfax has changed its policy and instead of being a de luxe first run house will now feature second-run and return oictures. Prices have been reduced from 75 cents to 25 and 35 cents. All big pictures will now be shown at the Olympia, where the scale is 60 cents.. "Vice Squad" Opening June 5 Paramount's "Vice Squad," rushed to completion as the first screen picturization of the nationwide expose of vice squads, framing of innocent women and use of police-paid stoo! pigeons, will have its world premiere at the New York and Brooklyn Paramount theaters on June 5. Wm. Wolfson Joins RKO Dallas — William Wolfson, formerly connected with Publix as advertising manager of the Palace here, has taken over the job vacated by Frank Orlando Starz as advertising manager of the RKO Majestic. New Grief Looms Over Sponsored Films (Continued from Page 1) showing of sponsored pictures in schools, department stores, hotels and other non-theatrical halls. Number of industrial and advertising films being used by schools and colleges for educational purposes has taken quite a spurt lately, according to the distribution department of Visugraphic Pictures, which produces such pictures for various firms. Some universities are using commercial shorts as a definite part of the curriculum. Where the theater man's feat comes in mostly is because of the entertainment, rather than advertising or instructional, values being injected into ad pictures. On this basis, it is believed the sponsored performances could build up a considerable audience. Houses getting a big matinee play from women shoppers would lose most of this trade to the department store shows. F. A. Flader to New York Washington Bureau of THE FILM DAILY Washington — With closing of the Rialto for the summer, F. A. Flader, in charge of Universal activities in the Capital area, will go to the New York office, while Rodney Collier, managing director of the theater will remain in Washington as Universal's local representative. The house manager, Rhinehold Wallach, plans to sail June 4 for Munich to visit his parents. THE INDUSTRY'S DATE BOOK Today: International conference on edu cational films under patronage of the Federal Minister of Education, Vienna. May 31 -June 2: Columbia midwestern sales meet, Congress Hotel, Chicago. June 1-2 : Annual meeting of Allied Exhibitors of Northwest, Benson Hotel, Portland, Ore. June 6-8: Columbia western sales meet, Roosevelt Hotel, Hollywood. June 10: Nineteenth Film Golf Tourna ment, Fenimore Country Club, White Plains, Westchester, N. Y. Adjourned annual meeting of Fox Film Corp., New York. June IS: Annual Convention of Southeast Theater Owners, Atlanta. June 14-18: Annual convention of Advertising Federation of America, Hotel Pennsylvania, New York. June 16-17: Annual convention of M.P.T.O. of Wisconsin, Hotel Pfister, Milwaukee. Sept. 9-10: Semi-annual Convention, Allied Theaters Ass'n of Minnesota, North and South Dakota, Minneapolis. Costly Side Show Washington Bureau of THE FILM DAILY Washington — Fox theater patrons are being treated to an "added attraction" for two weeks representing a cost of thousands of dollars. It is a gorgeously beautiful flower show installed by florists, under auspices of the George Washington Bicentennial Garden Committee, to arouse interest in the coming Bicentennial Garden contest. The display fills all available space in the interior lobbies on the first and mezzanine floors. Carl Mortenson Transferred Hartford, Conn. — Carl Mortenson, assistant manager of the Palace for the past two years, has been named to the same post at the Fox-Capitol in Port Chester, N. Y. The Palace has closed for the summer. Charles F. Benson is manager. Singer's Midgets in Warner Houses Singer's Midgets have been booked by the Warner Bros. Artists' Bureau for a tour of the Warner houses in Pennsylvania, opening June 13 in Pittsburgh. "$50,000 on Remodeling Kansas City — Approximately $50,000 is being spent by Hughes-Franklin Theaters in remodeling the Tivoli and Lindbergh here and the Granada, Independence. Let Us Solve Your Problems! Over 21 Years of Experience Qualifies Us as Specialists in MOTION PICTURE INSURANCE Stebbins, Leterman & Gates Spring Arcade Bldg, Los Angeles, Cal. Michigan 8761 INCORPORATED 1540 B'WAY, N. Y. C. BRyant 9-3640