The Film Daily (1931)

1 THE Sunday, May 31, 1931 -%2H DAILV EQUIPMENT © BOOTH More Care and Cleaning of Film Needled For Clear Reproduction A show can be completely ruined by using dirty, damaged or poor film, and for this reason alone the utmost care should be lavished on the film itself. Every exhibitor and projectionist has experienced the rain marks and cloudy effects often seen on a picture, and those who deal with sound reproduction from film know the result of a similar defect on the sound track. This coupled with the fact that the films used for sound reproduction are necessarily much more expensive than the silent variety, has made the matter of film mutilation a problem of extreme importance. The responsibility of maintaining film in good condition is incumbent upon the entire industry — on the exchanges, on all theaters of whatever type, and upon those who handle film. The cleaning of film should not only be the duty of the exchanges and the first-run houses — for approximately only 10 per cent of the moviegoers in America attend first-run houses — but film should be cleaned with care in some manner by every user, if only run through velvet or soft cloth, care being taken that the cloth itself is free from dirt or dust. The favor of all classes of theater patrons must be retained, whether they attend first-run or subsequent run houses. Bad rewinding and bad repairing account for more than 50 per cent of the cases of film mutilation. The making of splices is a matter that deserves very much more consideration than it has apparently received. Poorly made splices are directly rej sponsible for enormous amounts of damage to film that would not have occurred if the splice had been correctly made in the first place. Scratches are one of the most annoying types of film mutilation, as films with this defect are more likely to be passed on to other exhibitors than films damaged in other ways. Generally speaking, scratches may be due to roughened surfaces with which the films come in contact while running through the projector, and whicfi normally should be highly polished. Dirt or dust will cause unending annoyance, and even a 25 Sweet Smells A range of 25 floral odors for use in spraying theaters to perfume the air is being offered by the Hewes-Gotham Co. of New York. Handy Test Device A handy compact trouble detector, known as "Test-OLight" and consisting of a tiny lamp in the top, with two highly insulated leads, convenient for locating burnt out fuses, electric light and motor troubles, faults in circuits, etc., is being offered by the National Theater Supply Company. dusty atmosphere may be responsible for scratches. It is in this connection that great care should be taken in rewinding, and the "pulling down of film" — that is, holding one reel stationary and revolving the other to tighten the film roll thereon. The result is that a large number of small scratches are made on the film, caused by the difference of the movements of the layers of film and the inevitable presence of a small amount of dust. These scratches are eventually filled up w.ith dirt, and form the "rain marks" all too common in most houses. Many of the causes of damage to film are quite preventable by a little timely care on the part of the operator. Check your machines, your film, and your threading up, for, remember, another operator is going to have your film after you have finished with it, and he, too, takes a pride in his show, and would appreciate receiving films that have been given good care. Issues Lighting Catalogue Chicago — A 100-page catalogue on electrical lighting equipment for the* aters, giving complete specifications with illustrations in colors, has been issued by the Major Equipment Co. Reflectors for all uses, stage lighting products, both permanent and portable, window lighting, flood lighting and cove lighting are among the subjects treated. Open Air Theater to Have Sound Columbus, O. — Max Stern, owner of Olentangy Park, large open-air amusement park of this city, has contracted for the installation of RCA Photophone equipment to be used in presenting outdoor motion picture entertainment during the summer. This is one of the first outdoor amusement parks in the country to install sound equipment for outdoor talking movies. Special equipment to neutralize foreign noises is said will be provided. ALTERATIONS Haverstraw, N. Y. — Alterations and general improvements, including the installation of sound equipment, are being made at the Capitol. Yonkers, N. Y. — The Warburton is undergoing extensive repairs inside. A new facade also will replace the old one. Elyria, O. — Sound equipment is being installed and interior decorations made at the Rialto. Lisbon, O. — Plans have been completed and arrangements made for extensive remodeling of the Opera House. Work calls for removing the balcony wings and the upper and lower boxes. The entire lower floor will be re-seated with new upholstered chairs. Yakima, Wash. — Bids have been called for by the Hughes-Franklin interests from contractors for remodeling and reconstructing the Empire. Springfield, Mass. — Permits by the office of the building commissioner have been issued for alterations to the Capitol in the sum of $8,000. Hyannis, Mass. — A new combination heating and cooling system, new chairs in the orchestra, new carpets, drapes and lighting fixtures are being installed at the Idle. Bay City, Mich. — Complete remodeling and redecorating is being made at the Regent of the Butterfield circuit. Stockbridge, Mich. — Alterations and renovations are being made at the Star, recently leased by Gilbert Randall and Roy Adams. DON'T wait until an inspector comes around to tell you to fix your chairs. REPAIR YOUR CHAIRS NOWI MAKE YOUR SQUAB SEATS SPRING SEATS Repairing — Reseating — Upholstering Estimates cheerfully given Allied Seating Company GRamercy 303 4th Avenue 5-5833 New York City at 23rd St. VENDING MACHINE DEAL MADE BY OHIO M.P.T.O. Cleveland — Vendola Corp., manufacturers of candy vending machines for theaters, announces through X* N. Saunders, general manager, that it has entered into exclusive arrangement with the Motion Picture Theater Owners of Ohio whereby the state exhibitor organization will cooperate with Vendola in the installation of its candy machines in theaters of this state. Vendola candy machines will be installed free of cost to theater owners. In entering into this arrangement with Vendola Corp., P. J. Wood, business manager of the M. P.T.O. of Ohio, feels that he is rendering a service of unusual economicvalue to all theater owners of the state. Adds Equipment for Show Print Dallas — Duke H. and R. O. Evans, operators of the Evans Printing Co. of this city, announce the installation of additional poster equipment to meet the demands of exhibitors for poster service in the southwest. A complete show print service, with posters up to and including 24-sheets, wood block engraving, placards, heralds, etc., is now being offered by the company. YOUR PATRONS Know the difference! The smooth, silent sweep of Vallen controlled Curtains puts an added punch in every picture and stage production. Your patrons know the difference . . . Increase their enjoyment and you increase your patronage. Send for a catalogue of Vallen Equipment today. VALLEN ELECTRICAL CO., lie. AKRON OHIO INVISIBLE Changeover "Thide" Automatic Shutter Control with 3-wirc circuit fool »»itch Standard equipment in over 1,500 theatres. Fitz Motiograph Models P and A. Simplex and SuperSimplex and Sure-Fit. With or without Rear Shutter Mounts. Rear Shutter Mounts require Model D type. Convert your Model A to Model D type. Brackets and parts on order. Send for literature. DOWSER MFG. CO. 157 Rogers Ave.. Brooklyn, N. Y.