The Film Daily (1931)

Intimate in Character International in Scope Independent in Thought •* The Daily N e w s pa p e r Of Motion Pict u res Now Fourteen Years Old VOL. LV NO. 131 NCWyCCr, TULRSDAy, JUNE 4, 19M »(IM\ Sponsored Film Appropriations Not Being Cancelled 400 FOX THEATERS~GIVING KID~SH0WS British Exhibs Fighting Dual Bills, Says Plunkett Pictures — on a string • By JACK ALICOATE SPONSORED SHORTS are going the way of ALL FLESH . . . Bestest cinema LOVE tale in town is "TABU" . . Simon Rowson of ENGLAND again suggests the jolly idea of exinging stnrs. We know a couple we'll baTly well exchange for a bottle of BASS any day, EH WHAT . . . We HEARD in our favorite speakeasy that the IMPORTANT news concerning Mr. Bill Fox will break within 30 days . . . LIONEL B; -rymore in 'A Free Soul" is ; male MADAME X . . . Flesh and blood SHOW at the Roxy this w ek is BIGGER than the stage . . . D. W. ( .ninth has just thrown his h« * back into the ring . . . Cineflunk is a i EXHIBITOR whose business ha been SHOT to PIECES by gangster piclures. * * * SOFTEST job in pictures these days is that of SALES MANAGER. All he has to do is WORRY . . . Most POPULAR subjects in NewsReelsare the Sporting Events. Why not an EXCLUSIVELY Sporting Events NewReel Theater? ... 90 per cent of inmates in Old Soldiers' II O M E in Los Angeles are song writers made up as Veterans Wonder who taught BOBB\ [ones to play GOLF . . . And speaking of NIBLICKS, coming Film Golf FROLIC looks like the best ever . . . "SPLASH," a Metro short, is a PIP SOME of the alleged wit and wise-cracks of NewsReel explanators is awful. * * * SIME and SID Silverman are great phis . . . ART! E Stebbins will be hitting on all IS cylindei again . . What ever II M'lT.XED ... ABE Myers and his three horseless HORSEMEN? . . • No squarer SHOOTER in pictures than SIDXEN Kent . . SOME picture stocks look dirt CHEAP... Never mind, the motion picture business is Mill in its IXFANI V and the DEPRESSION won't last long. More Optimism Noted on Other Side by R-K-0 Theater Head Believing the double-feature policy to be basically injurious, exhibitors in England are making determined efforts to stamp out the practice, according to Joseph K. Plunkett, head of R-K-O theaters, who returned from abroad Monday. "Everyone in England seems to be out for amuse :nt today," »ai 'lunk* t. "They ire optimistic, more so than (Conti paje 6^ FIRE RES TAKES t F Toronto — Wit' u e object of reducing the fire ha. ard in theaters in Ontario to a minimum, a section of the Theaters and Cinematographs Act, providing that a license to oper(Contimted on Page 2) Sidney Kent To Speak At Southeastern Meet Atlanta — Sidney R. Kent will be one of the principal speakers at the annual convention of the Southeastern Theater Owners' Ass'n at the (Continued on Page 6) Brulatour and Ben Goetz On Reopened Bank Board Jules E. Brulatour of Eastman and Benjamin Coetz of Consolidated Film Industries are among the directors of the new Mercantile Bank & Trust Co., organized to succeed the Chelsea Bank & Trust Co., and opening today with a paid-in capital and surplus of $1,500,000. 10-CENT POLICY SPREADS THROUGH SOUTH AND WEST Ten-cent show policies are fast trowing in the South and Middle West, according to reports reaching Xew York headquarters of major distributors. They are being effected through admission price cuts of from five to 10 cents. The practice is generally attributable to independent theaters, but in some locations houses operated by the large circuits have been forced to adopt similar policies in order to meet competition. Serial and 33 Shorts Planned by New Unit A 10-episode serial starring Franklyn Farnum, titled "Terrors of the West," is being made by a new com(Continued on Paul 6) Advertisers Not Cancelling Sponsored Film Appropriations Warning the Children Against Adult Pictures A Fox Theaters policy instituted by Harry Arthur requires houses to tell patrons whether or not films are suitable for children. When a theater is playing a sophisticated adult picture, advertising copy carries a line to the effect that "children will probably not understand this one." Advertising appropriations For ponsored short subject represents tit. n have not been cancelled bj national advertisers. I'm FlLM I »\n i learns. It is their belief thai although major circuits have dropped the idea, thai the nio\e is temporals and that with the coming >>i fall and winter the sponsored shorl will gain mi popularity. Lord, Thomas & Lo gaii. advertising agent-, representing several national advertisers who nlinuid en Pagi Juvenile Matinee Policy Increased 50 Per Cent in Year Special children matinees played by fox theaters throughout the country have increased 50 per cent during the past year, according to an estimate by the circuit. It is figured that approximately 400 hoc making this sort ol effort to build juvenile trade. About 450 Mickey Mouse Clubs are being conducted by Fox manag (Continued on I'ane 6) ED AS HEAD MERGER WITH PUBLIX Kansas City — Ed Dubinsky will be president and general manager the newly formed Publix-Dubinsky Theaters under the merger lirst reported in The Film Daily on Tuesday. Barnes, Irwin and William Dubinsky will be associated with Ed. The deal, which goes into effect July 5 and applies to houses in KaPage 6) Capitol Exch. Handling 36 Features, 52 Shorts Capitol Film Exchati r has lined up 36 feature s, 52 -! ■ rl • four serials for distribution in the Xew York territory during the -on. The features m> huh melodramas as fol Para. Gets Big Dividend From Broadcasting Unit A stock dividend of 15 per cent, amounting to $825,000. in addition to an initial quarterly dividend of SI a share in cash has been declared by Columbia Broadcasting Co., in which Paramount has J 50 pci cent interest This is the first income Paramount has received from the broadcasting unit.