The Film Daily (1931)

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i It has always lit i i It always will bo — «M KEST l>lt()t.ll\M In M. P. HERALD May 30, 1931 of Pr 3? ****£ nu>fon9r?'» Short fQt?£t)c/un P'c. ite e*tu re$ *re d /°u^ed *e/ec* P/vc e. »» /o^06^ /A Pi/oA Wh /c «/ Roxy has built fame on the proper use of short subjects to perhaps a greater extent than any other living exhibitor. And this master of mass psychology knows that nothing can take the place of a diversified program of film entertainment made up of a fine feature picture surrounded by well selected short features of equal quality . If you want the best for entertainment and the best for your box-office play ONE good feature and build up the program with laughs and novelty from Educational"1* great line of short subjects. S^H f i "THE SPICE OFTHE PROGRAM" CATIONAL FILM EXCHANGES. INC., E. W. MAMMONS, President Motion Picture Produc< r Inc . Will H Hays, Pre