The Film Daily (1931)

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THE BIG SIEGE GUNS HAVE ROARED Now for the Mop f/p! You've opened up on the big shots and the big spots with the heavy siege artillery! You've brought in your product. . . and how! Now. . .for the mop up! Now. . . for the sales forms and the signed contracts! Your boys are out in the field . . . calling on 20,000 exhibitors who are sitting back with a punch of their own in reserve! They want to be shown. . .and they've got to be sold . . from the ground up! They're eager for the money. . but they're slow on the trigger. . just now. . . Unless. . .you've reached HOME with them. . sold them right in their own home town ... in their own box office . . . through the trade paper they've known for years ... their HOME trade journal. . .their guide, philosopher and unshaken friend. . . ASSOCIATED PUBLICATIONS . reaching 20,000 showmen the nation over. . .national in scope but local in service! ASSOCIATED PUBLICATIONS ARE YOUR MOP UP BRIGADE! ASSOCIATED PUBLICATIONS MUST BE USED BY YOU TODAY, IF YOU EXPECT TO GO OVER THE TOP! You've used the shock troops. . .now you need the DOUGH boys! ASSOCIATED PUBLICATIONS ...the DOUGHgetters . . . for GO-getters! FILM TRADE TOPICS, San Francisco; MOTION PICTURE TIMES, Dallas; MOVIE AGE. Minneapolis; THE REEL JOURNAL. Kansas City; MOTION PICTURE DIGEST, Chicago: MICHIGAN FILM REVIEW, Detroit; EXHIBITORS" FORUM. Pit THE OHIO SHOWMAN, ( leveland; NEW ENGLAND FILM NEWS, Boston; WEEKLY FILM REVIEW "EACH IN ITS FIELD — THE EXHIBITOR'S HOME PAPER