The Film Daily (1931)

Intimate in Character International in Scope Independent in Thought The Daily Newspaper Of Motion Pictures Now Fourteen Years Old VOL. LV NO. 135 NEWyCEtt, TUESDAY. JUNE J, 1931 S CENTS Charles R. Rogers Joins AntiSponsored Brigade CLARKEJO MAINTAmALL FOX SALARIES SMPE Committee To Confer on Improved Theater The Parade — on a string -By JACK ALICOATE IT takes MORE than a flash front ti sell a BUM picture on Broad lwav....In the Cinema B. O. means Box Office and not BODY ODOR ' ....Biggest RAT is he who in times like this WHISPERS malicious rumors ahout his competitor.... \XK Wilstach is a likable CUSS . . . .Gangster pictures haven't changed much SINCE the "GREAT TRAIX ROBBERY" .... Junior « ARE Laemmle is a chip off the old BL< M K... .IMPORTANT man in IMPORTANT company just talked himself out of IMPORTANT job ....Well, the FIVE YEAR PLAN lis doing business, am way ... Colored folks getting after Amos 'n' Andy MISREPRESENTING them. Wonder what action the next GANGSTERS' convention will take regarding GANGSTER pictures? Good SHORT subjects are saving many a crummy FEATURE. .IK EXHIBITORS are finding that the BEST way to rid themselves of their double-feature MISTAKE is to close their theaters I ERMANENTLY... .DIALOGUE on the screen, at least in some spots, is getting pretty HOT .... Isn't it about TIME for a rip roarin' EXHIBITORS' convention? MIKE Simmons, Ampa PREXY, is one of world', BUSIEST guys.... If the worst comes to WORST, AL Lichtman could go into the three-a-day ...."Roxy" is a golf BUG....DOX Mersereau is a dude. .. .COLOR is on the outside LOOKING in We heard the same GAG in three different pictures last week. * * * WORST BORE in pictures is mug who wants to tell you the NAMES of receivers for SEVERAL picture outfits. . .Film Daily ORIGINAL daily in industry. Now there are FIVE. Hi-Ho Ml, well, it ' looks like talking pictures are here to STAY, so we all might as well make up our minds to put up with them. Better Type of Structure Is Expected from Cooperative Move An improved type of theater construction, with special attention paid to projection booth requirements and locations, is expected to result from a co-operative movement launched by the S. M. P. E. President J. I. C'rabtree will appoint a committee (Continued on Page 4) televisionTspend $250,000^000 on output Chicago — Confident that general business conditions will improve n, production plans have been made for $250,000,000 worth of television broadcast sound receivers and accessories, said B. P. Geddes, executive vice-president of the Radio Manufacturers' Ass'n, at the convention here yesterday. All Photophone Licensees Using Noiseless Recording West Coast Bureau, THE FILM DAILY Hollywood— All eight RCA Photophone licensees are now using noiseless recording. They are: RKO, Pathe, Educational, Tiffany, Mack (Continued en Page 4) Akerson Assures Editors Para. Off Sponsored Films Atlanta — Speaking before the National Editorial Ass'n here, Ceorge Akerson of Paramount Publix stated definitely that Paramount has abandoned its policy of making and showing sponsored films, and that the company would not compete in this field in the future. "Some time ago Paramount embarked on a policy of producing and exhibiting sponsored or commercial films," said Akerson. "The trial has been made and after consideration of all the factors involved it has been decided to discontinue the policy." E MULTI-LINGUAL PROGRAM With 13 foreign features completed, Warner Bros, production program does not provide for more multilingual versions. The company's fu (Continued on Page 4) Nat Lefton To Handle 20 Artclass Features Artclass has sold distribution rights to 20 features on its 1931-32 program to Standard Film Service for Pittburgh, Cleveland, Detroit and Cin(Continued on Page 4) Commercial Ads on Screen Opposed by Charles R. Rogers Circuit of OneNighters Organized in Small Towns Salt Lake City — Adolph Wursten has organized a circuit of one-night movie show stands, known as the Cache Valley Circuit, embracing the following small towns: Richmond, Smithfield, Clarkston and Hyde Park, Utah, and Franklin, Clifton, Weston and Preston, Ida. Shows are put on in Ward Halls one night every other week. West Coast Bureau, TUP. FILM DAILY Hollywood — Motion pictures cannot serve as a medium of entertainment and as a medium of advertising at the same time, consequent!} they must choose between the two masters, declares Charles R. Rogers vice-president in charge of production at RKO Pathe Rogers joins the forces in opposition to sponsored i advertising l>\ stating thai his company will Mi. 1 rtainment No Wage Slashes for Fox Film or Fox Theaters, Says President There will be no cutting of wages of Fox Film or the Fox Theaters employes, according to Harley E. Clarke in a letter sent to all employes of both divisions. The announcement, which is also carried in the current issue of "The Last Word," the Fox Theaters' house paper, reads: "We are going through times which (Continued on FREE SUMMERlOVIES IN 15 DALLAS PARKS Dallas — Free motion pictures started Monday in 15 city parks. The free movies, an annual affair, run through August and represent one of the largest activities carried on by the Park Board. It is estimated that more than 10,000 persons each night enjoy the entertainment. Agree to Referendum On Wisconsin Blue Law Madison, Wis. — Proposed i of Wisconsin's SJ-vcar-old blue law, which makes every Sunday golfer or theatergoer a law-breaker subji line, will be submitted to a rel dum at the November, 1932 The senate, without debate, curred in an assembly resolution to allow voters of tin state t" the question. Middle of Week Preview New Wrinkle in Dallas Dallas — Something unique in the way of preview policies has been instituted by the Majestic. Instead of the former Sjturd.iv night preview in the form of J m matinee. Hm theater is drawing on Wednesday nights with currrnt picture in addition to the , o» the coming v..