The Film Daily (1931)

DAILV Thursday, June 11, 1931 Vol LV No 137 Thursday. Jmh 11. 1931 Prct 5 Ctits 19HN W ALICOATE Editor and Publisher 1>UI, ,turday» and holidavt . New York, N. Y right (19JI) by Will's Films and t, Inc. J. W. Alii 'lent. Editor .ni.l Publiaheri Donald M. M.rsereau, and General Manager; n u Eddy, Editor! Don Cillcttc, Managing Editor. Knitter. M i> 21, 1918. Mew York, N. Y.. under (lie act Oi March 3. 1879. Terms 1 1'ostage free) United States outside of Greater New . $10.00 one year; 6 months, $5.00; J months, $.'.00. . $15.00. Subscriber mil with order. Addresi all comma,, THE FILM DAILY, 1650 n \..rk. N. Y. Phone Circle 4737, 7-4738. 7-4739. Cable ad| New York. Hollywood, — Ralph Wilk, 6425 Hollywood Blvd ''■ London — Ernest W. KhmIiii.hi, The Film Renter. 89-91 St., W. 1. Herlin — Karl Wolffsohn Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Marie, I-a Cinematographic Franciw, Kue de la Cour-des-Nouea, 19. FINANCIAL NEW YORK STOCK MARKET Net Iliuh Low Close Chg. Km. Iml 4<A 4-4 4/, — tf Km. Iml. pW. l;,i »2W 12H — V> Kodak .... 132)4 127 \32'A 4 5 Km. 'A".... 1714 16'/} 17!^ + 1 Get. Th. En,, (now) 4 3X i% Loew's, Inc 42!4 40 42 + VA Paramount 23"4 22 22J* + J4 KKO "A" 13»» 12H 13H + V> Warner Bros 7 6H 7 + H NEW YORK CURB MARKET Colnmbia Pets. Ytc 9& 954 9% — 'A Thca. "A".... 3 2H 3 Gen. Th. Eq. pfd.. 7 6H iH + K Technicolor ' .". 5>4 554 S54 — V\ Trans-Lux 654 6 654 NEW YORK BOND MARKET (ien Th. Eq. 6s40. 33 3\Vi 33 +1 I.oew 6s 41 xwar. 96 96 96 Paramount 6s 47.. 87 87 87 — \Tri Ph. By. 5>4s51.. .10154 100^ 1015$ + >* Par. 5!/3s50 79 78 79 I'., the 7s37 83 82 82 — 1 Warner** 6s39 ... 40 38^ 40+54 Clara Bow to Free Lance Wtst Coast Bureau. THE FILM DAILY Hollywood — Clara Bow intends to free lance as soon as she is recovered and in shape to return to work, the star said yesterday as she was preparing to leave for her Nevada ranch. *,* %*♦♦♦♦♦♦♦*♦♦♦♦ ♦♦ ♦♦ #♦ ♦♦ »♦ ♦* ♦ :.: New York 1540 Broadway BRyant 9-4712 Long Island City 154 Crescent St. STillwell 4-7940 ♦ ♦ « Eastman Films ♦V I J. E. Brulatour, Inc. Chicago 1727 Indiana Ave. CALumet 3692 Hollywood 6700 Santa Monica Blvd. HOLIywood4121 Trends — in the Industry (Contn: i'a.ie 1 ) popularity can be traced to their tempo. We are in the whirling center nt' a fast-moving age. Fast-moving pictures are the vogue of the day. * * * The da) of the Small House K'^'it cinema palI'ttminq Hack ace seems to be onthe-out. Designed originally for the days wln-n pictures were tar less loquacious, they seem to have lost much of their glamor with the coming of sound. The trend in new theaters seems to center around the two to three thousand range. 'The little theater movement, too. is picking up with the advent of a rising market for the better foreign productions. Being 'talked of, also, i> a string of specially constructed houses, in major cities, to cater to the ten per cent minority or intelligentsia, as it were. These theaters to present a continual How of product, cut and tailored particularly for those who insist on thinking and who demand and are willing to pay for the high-hat in cinema entertainment. The possibilities here are interesting. At any rate, it looks like we have seen the end of the 6,000-seat house and that the Roxy may be the last of the socalled super-theaters. Carrier Organizes Export Subsidiary Newark, X. J. — Carrier Corp. has organized the Carrier-Brunswick International, Inc., to handle all business outside the U. S. and Canada for the products of Carrier Engineering Corp., Carrier-York Corp., and Brunswick-Kroeschell Co. The three firms deal in air conditioning, heating, ventilating and refrigerating equipment. ♦♦*♦•♦%♦»♦♦♦♦♦♦♦•♦♦#♦#♦♦♦#»♦ Appointed Visugraphic Treasurer Sol Letzler, for 14 years treasurer of the Prudential Oil Co. and also associated with the Standard Oil Co. in the United States and Europe, ha been appointed treasurer of Visugraphic Pictures, Inc., New York Other officers of the company are: I'd ward Ford Stevenson, pres dent; Frederic F. Stevenson, vicepresident: Nicholas R. Hardy, secretary and assistant treasurer. "The outlook in the advertising motion picture field is promising." said President Stevenson in addressing the regular meeting yesterday. "Abandonment of sponsored films by the big picture companies has -erved to emphasize the excellence of the method of distribution used by recognized producers of commercial films. National advertisers are giving advertising pictures their wholehearted support. Such firms as Proctor & Gamble, TJ. S. Rubber Co., International Business Machines Corp., and others are using the filmnot only for dealer education but to train their sales personnel and force-." 'HOLD OFF' POLICY STIRS INTENSIVE SELLING DRIVES In an effort t.i offset deferred buying campaigns on the part of exhltuorganizations, major distributors are instructing their held torces to institute intensive selling campaigns. Discussing the new season situation yesterdaj a sales executive said: "Exhibitors who buy their 1931-32 product now, at the opening of the season, have many advantages to be gained. Buying of pictures before they are screened, in numerous instances, enables a theater to get them ic at a reasonable figure because if they turn out exceptionally good, the rental is bound to jump. Furthermore, an exhibitor who buys now is protected against purchases made by big competitor circuits. At the present time a theater may have the pick of the product." Stills from Action Scenes Possible With New Camera West Coast Bureau, THE FILM. DAILY Hollywood — A number of studios are now using a new type still camera which makes pictures from action scenes. Backers of the project include Mcrvyn LeRoy, Louis J. Selznick, John McCormick and William K. Howard. The camera i: aiso being sold on a royalty basis to photographers outside of the film in dustrv. THE INDUSTRY'S DATE BOOK Today: Nineteenth Film Golf Tourna ment. Fenimore Country Club, White Plains, Westchester, N. Y. June 13: Paramount Pep Club annual outing, Asbury Park. June 15-16: Annual Convention of Southeast Theater Owners. Hotel Ansley, Atlanta. June 14-18: Annual convention of Advertising Federation of America, Hotel Pennsylvania, New York. June 15-16: District convention of Projectionists' Locals, Hotel Ansley, Atlanta. June 16-17: Annual convention of M.P.T O. of Wisconsin, Hotel Pfister, Milwaukee. June 18-19: Annual convention of Allied Theater Owners of New Jersey, Hotel Traymore, Atlantic City. Sept. 9-10: Semi-annual Convention. Allied Theaters Ass'n of Minnesota, North and South Dakota. Minneapolis. Art Simon, Nate Schultz Building Up Ohio Circuit Cleveland — Recent acquisition of the Union here by F. Arthur Simon and Nate Schultz gives these operators three houses. The others are the Lorain in this city and the Bijou in New Philadelphia. It is expected that further additions to the circuit will be made in the near future. Tom Keene to Be Starred In Pathe Western Series West Coast Bureau, THE FILM DAILY Hollywood— Tom Keene, already known in pictures under his right name of George Duryea, has been picked by Charles R. Rogers as the star of the western series to be made by RKO Pathe. Keene will be seen in six pictures a year, according to present plans. Mak'.son and Gaethke Incorporate Barberton, O. — Harold Makison and Frank M, Gaethke, who have been operating the Park under a partnership agreement, have incorporated their interests and now are running the house as the Park Theater Co. C. A. Tompkins Managing T. & D. Reno Theaters Reno, New — C. A. Tompkins, who formerly managed the T. & D. in Oakland, Cal., has been placed in charges of T. & D. Jr. Theaters here, succeeding Frank Yesley. French Film Holds Over "Le Culte De Beaute," Osso Films production also known as "Arthur," is being held over at the Eighth St. Playhouse. Publix Buys Into Lorain House Lorain, O. — Publix has acquired a half interest in the Ohio here from August Ilg. Mr. and Mrs. Ilg left recently to spend the summer in Germany. COMING & GOING MAX MILDER sails on the Leviathan next Wednesday for England. RAOUL WALSH left yesterday for Hollywood. RALPH CLARK, general manager for Warner-First National in Australia and New Zealand, arrived in New York yesterday. 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