The Film Daily (1931)

Inti mate i n Character International in Scope Independent in Thought C^OC{ The Daily Newspaper Of Motion Pictures Now Fourteen Years Old VOL. L\ NC . 141 NEW TCCI^, IlESCAy, JLNt 16. 1911 ± c rsT* M-G-M Not Cutting Salaries, Says Nick Schenck REVIVALS SCORED ASBUSINESS DETERRENT Toning Down Titles Stuff Getting Troublesome Suggestive Names Bring Interference from Local Groups A move to eliminate sex and suggestiveness as far as possible from titles of films, recently instituted by Warner Bros., is expected to spread among most of the other companies as a result of increasing grief being encountered from civic groups aroused by hot titles. Among the pic (Continued on Pane 8) L IDEA SPEEDS F.N. Production of features at the Warner Bros, and First National studios is being accomplished in considerably less time under the new practice of holding rehearsals for two or more weeks in advance of shooting date, with the result that six of the new season's productions already have been completed, it is announced by Sam E. Morris. At the same time the Warner Bros, vice-president (Continued on Page 8) Motion Pictures on Slate At Ad Men's Meet Today Motion pictures and their relation to advertising will be discussed at today' session of the Advertising Federation of America's annual convention being held at the Hotel Pennsylvania. B'way Strand To Play Two M-G-M Productions Warners will play two M-C M features in their New York and Brooklyn Strand under a deal put through last week for the purpose of permitting Warners to get ahead on their production schedule. "Men Call it Love" opens at the houses Friday, and John Gilbert in Gentleman's Fate" follows |une 26. Talbot Warns Against Ad Matter Citing numerous instances where advertising plugs appear in feature pictures, Ralph Talbot, theater circuit operator of Tulsa, Okla., declares that the practice is reaching the boomerang stage. Whether or not payment is received for the ads does not alter the case, says Talbot, since the public has no way of knowing this. "If we don't stick to show business and let advertising alone," he declares, "in a few years we will be operating theaters with free admissions, giving away entertainment sponsored by national advertisers." Dual Bill Meets Quick Death At Publix Detroit First -Run Warner Circuit Opposed to Bringing Back Old Hits Denouncing the revival of past hits, which threatens to spread this summer, as being a business deterrent. L. E. Alperson told a Film Daily representative yesterday that no Warner theaters would adopt the policy. Stating there is a probability of closing the Warner and possibly (Continued on Path Detroit — Double features had a short life at the State, first of the local first-run houses to go into such a policy. After six days of poor business, Publix restored the house to its single feature arrangement. When the dual program was initiated at the State, local exhibitors went up in arms, and the Allied States Ass'n wired a protest to Sidney R. Kent of Paramount in New York. The failure of the policy to draw trade, however, was sufficient reason for ditching it. 3 New Fire Ordinances Signed by Mayor Walker Three ordinances concerning the fire and building codes in New York City, signed by Mayor James J. Walker at a public hearing held in his office yesterday afternoon, become effective immediately. Representatives of the major distributing companies attended tinhearing. Fire Commissioner John J. Dorman thanked the film industry (Continued on Page 8) No Salary Cuts for M-G-M, Declares Nicholas M. Schenck DID MICH. BOOKING CO-OP USE ALLIED ASS'N MONEY? Detroit— That $6,500 in funds from the treasury of Allied Theaters, Inc., a non-profit organization, was taken out and used to help start Co-operative Booking Service Corp.. corporation, when the latter was (Contmu, Publix Circuit Pushing Pennsylvania Expansion Butler. quisition of the Capitol and St.iii.' lure is among the recent developments in t: campaign of Pubhx in Pennsylvai Control of the two local ing (»(H) and 600, resp taken over from tail (. Aug. 1, a is Am bridge also was taki tenth by Publix. S.E. Booking Combine Denied by L. B. Harrell Atlanta— Love B. Harrell, executive secretary of the Southeastern Theater Owners' Ass'n which opened its two-day convention here yester denies reports that he is to a hooking Combine being tor include Southeastern exhibitors. Harrell declared that an activity of this (Continued on Pati* Xo change in the M-G-M salarj scale will he made at the present time, President Nicholas M. Schenck told The Film Daim yesterday, \<>'. lowing a meeting of his board of directors. I ii Brandt of Columbia and II. u lev I.. Clarke of Fox are other majoi company heads who have cop flatly against v . while Hiram S. Brown oi R i<( i has declare company also is anticipating that no action of this kind will be I Open Sunday in Kearny, With 20', 'To Charity Kearny, N. | — Alter 20 years of blue law application, movies were shown hcic Sunday at the Regent and Lincoln R K 0 houses, under an arrangement with the city council whereby 20 per cent of the goes to charity. The Hudson, manj. Ralph D Rcid. attempted to operate without entering into the chj, and was promptly closed by the police