The Film Daily (1931)

THE 4Ziftfl 12 £ f*^ OAILV ay. June 18, 193l| C NEWS OF THE DAY oil * EAST * Greenville, Pa. — A. "Mickie" iger has arranged a new sumschedule for the Mercer Square, se will be open three days each „-k under a new arrangement. Harold J. Murphy as manager of Warner Bros., Aberdeen. Gardena, Cal. — S. V. Foreman is the new owner of the Alamo. Camden, N. J. — Charles Tremont has taken over the Towers. Erie, Pa. — Dominic Carbone, who leases and manages the Keystone, has joined the ranks of benedicts. Sea Isle City, N. J.— Lew Barraca has reopened the Barraca. Mechanicsburg, Pa. — The Paramount here is now under joint manment of Walter F. Yost and Mrs. Anna Handley. Lyndora, Pa. — The Palace theater of this town has been dismantled by John Isaacs. Erie, Pa. — G. Harmon has tranfernd his lease on the Princess to H. Sugal. Johnstown, Pa. — Joe Simon an f ounces the closing of the Fourth venue theater. Fan-ell, Pa.— Colonial theater is now open Saturday and Sunday only. Erie, Pa. — The Lyric is open Monday, Thursday, Friday, Saturday and Sunday under a new summer policy. Emaus, Pa. — A second house to seat 1,000 is being considered for this city. * WEST * Seattle— Mrs. D. H. Clark has reopened the Wildwood in the Rainier Valley and will operate the house under the corporate title Wildwood Theater, Inc. Aberdeen, Wash.— James M. Carey from San Francisco has succeeded Vancouver, Wash. — William FitzHenry is now in charge of the Fox West Coast houses here. San Gabriel, Cal. — Oilman Cass has taken over the old Victory, and renamed it the Imperial. COMING & GOING l<r. LAEMMLE and CARL LAEM. ,IU., left yestcraay for Universal City. They were accompanied by Maurice Fleckles. Harry Zchncr, lack Ross and Dave Badcr. CHAR! H'F.T, H. F. KIN ' and HARRY BUCHANAN of North Carolina arrived in New Y ty. BARRY ROSENQU1 -tint sales man.. taphone -■=!> ick from a 12 day's trip over the eastern territory. MAX MILDER, accompanied by Mrs. Milder, sailed yesterday for London to assume his new Warner Urn*, post. RICHARD BARTHELMESS leav. today with Mrs. Barthelmess and his little daughter, Hay Barthelmess, for the west i BOB MY TONES is in town for a brief ERNEST T.AWFORi). having com his work in "Personal Maid" at Parami New York studio, has left for the Naskeag Yacht Club, Brooklin Me. Gering, Neb. — The Muse has been sold by M. L. Cross to George W. Luce. Glendora, Cal. — Foster Jackson has purchased the Mission from J. A. Lisy. Springfield, Colo. — The Rex has been taken over by Bernice Chandler and Eddie Self, changing the name to Rialto. San Francisco — Mike Garrity, assistant manager of the Orpheum, will take the marital step soon. The bride-to-be is Esther Aga. Hemet, Cal. — The Hemet is now in the charge of A. L. Reynolds. Victorville, Cal. — The Victor is to be reopened by George Waycott. Oakland, Cal. — Meyer Cohen is handling special exploitation on "City Lights," at the State. Cohen recently resigned from the Oakland, FoxWest Coast publicity staff. * CENTRAL * Cleveland— Talking Picture Epics will be released in this territory through Standard Film Service Co. during the coming season. Bellevue, Mich.— The La Belle has been purchased by Mrs. Ida M. Osgood from M. T. Cassler. Cleveland — Loew's Stillman closes this week for the summer. Pictures Screen Advertisers Aim At Indie Houses (Continued from Page 1) America's annual convention, which entered its third day yesterday at the Hotel Pennsylvania. The statement confirmed The Film Daily's exclusive story of June 4 in which it wf>.s stated that sponsored film appropriations by big advertisers were not being cancelled despite the announcements of circuits and film companies against such pictures. Only 18 per cent of the country's 13,000 sound film houses are affiliated with the circuits, said Canaday, and therefore "any harm which may have been done by the circuits is only of a temporary nature. 'Movies' have been used for advertising purposes in both circuit and independent theaters for upward of 20 years and they will continue to be used in the modern form —the 'talkies'." "There is a danger that the sponsored pictures may be subject to criticism if they are not of the highest caliber," he continued, "and if the advertising, is not handled in a subtle and unobtrusive manner. The most successful sponsored films are the short, humorous sketches, romantic skits and travelogues." The cost of production, he said, varies according to the producer and the tvpe of film. The average cost runs from $5,000 to $15,000. Double Feature Policy Avoided in Carolinas (Continued from Pane 1) Charles Picquet, president of the M. . O. of North and South Carolina, yesterday upon his arrival in New York. With Picquet is Harry Buchanan, exhibitor and mavor of Sylva, X. C. and H. F. Kincey of Publix-Kincev circuit. 200% Jump in RKO Sales Reported by Rosenzweig (Continued from Page 1) which more substantial rentals and percentages may be charged, and a higher percentage of RKO pictures being sold to individual exhibitors and circuits, according to Rosenzweig. "Our gross sales — and cash receipts— for 1930-31 are 30 per cent greater than for 1929-30," said Rosenzweig. "Double-featuring hasn't meant one cent for us and is in no way responsible for our increased business. RKO's answer to the socalled depression which I believe is more of 'mind' than fact, is in the gross business we are, and have been, writing." Pathe Adds Four Stages ; Finishing Program Jan. 1 (Continued from Pane 1 ) soon as the new program is finished in January, the studios will start right in on the 1932-33 product, -aid Marcus. The Culver City plant, under Charles R. Rogers, already has turned out five star features out of the company's program of 21, not counting the westerns and shorts. The quintet includes Helen Twelvetrees in "A Woman of Experience," Ina Claire in "Rebound," Eddie Quillan in "Sweepstakes," Constance Bennett in "The Common Law" and Hill Boyd in "The Iron Chalice." Three are now in work, Helen Twelvetrees in "The Mad Marriage," Eddie Quillan in "Eddie Cuts In" and Ann Harding in "Devotion." Pictures in preparation include Bill Boyd's "Suicide Fleet," Constance Bennett's "Dangerous to Love" and Helen Twelvetrees' "Pick Up." booked for the Stillman will shown at the Allen, and Allen Pictures will be shown at the State. Detroit — The Washington, at. Brighton on Grand River Road, has. been reopened. Cleveland— Mrs. Georgia Moffett secretary of the Cleveland Film Board of Trade, pitched the first ball of the opening game of the Film Center Baseball League. The season extends from June 15 to Aug. 17 Muskegon, Mich.— The Heights of Muskegon Heights has been taken over by H. M. Derr and H. Lawten lrom the Muskegon Amusement' Co. Cleveland— Jerry O'Connell, manager of Loew's Allen, is back from a two weeks' vacation in the East. Portland, Mich.— The Sun has been closed. Akron— Mrs. T. Barden and H. L. Malone, who operate the Doll, have leased the Winter, now called the Tivoli. The house has been closed a long time. * SOUTH * Marion, Va. — The Lincoln and Marion theaters have been taken over by C. E. Williams. Dallas— Dwight Brown is back at the Texas organ after a leave of absence to preside at the Capitol in Little Rock. Union, S. C. — The Stevens is being redecorated and is scheduled to reopen Aug. 15 under the management of Hemrick ana Buckner, who now operate the Hemrick in Gaffney.* Humboldt, Tenn.— The new Rex has opened under the management of Chisholm and Legge. Winston-Salem, S. C— The R colored house, has been closed for the summer months. It will be repaired and remodeled. New Incorporations DELAWARE CHARTERS The Arc Products Corp., Wilmington, Del., talking pictures; Delaware Charter Co., Dover, Del. 500,000 shares common. Royal Television of America, Inc., Philadelphia. Pa., television devices; Corporation Guarantee and Trust Co., Dover, Del. $500,000. M. H. S. Productions, Inc., Ltd., Wilmington. Del., motion pictures; Corporation Tru^t Co., Dover Del. $3,000 shares common. CAPITAL INCREASES Stock of Meteor Pictures Corp., Nov York. $10,000 to $20,000.