The Film Daily (1931)

THE EXPLOITETTES A Clear inn House for rabtoid I xploitation Ideas € Good Tie-Up On Golf Series TIE-UPS without number have n made by exhibitors and nierchants^in connection with the showing of the Bobby Jones series of 12 Vitaphone shorts on •II. u I Play Golf," hut it has remained for the manager 0f the kiontauk, in Passaic, X. J . one of the Warner chain, to hand out a new one. The latter consisted of a four page leaflet on glazed paper, the first and third pag which were given over to the Bobby Jones shorts. The second and last pages were given to an announcement of a sports shop. Incidentally the sports shop paid for the printing. The leaflets were distributed from the theater and the merchant used the mails and other avenues in circulating them. The stunt cost the theater absolutely nothing and it can he easily worked with merchants dealing in sports accessoric in other cities. — Montauk, Passaic, N. J. Laundry Tie-up For "Unfaithful" J^AXAGER Chas. H. Amos effected a tie-up with a laundry that helped in putting over Ruth Chatterton in "Unfaithful" at the Paramount, Nashville, Tenn. The laundry company paid for a 30-inch ad in which appeared a cut of Ruth Chatterton and copy about the picture, theater and playdates. This ad also used for its caption, "To be \\'<11 Dr^sed as Ruth Chatterton." And then followed copy about the laundry. — Paramount, Nashville, Tenn. COMING & GOING WM. T. Aim. AW. JR., and wife sail for Europe on July 1 alioard the Paris. J. \V MacFARLAND of the Waif nry Corp. h.is arrived in X<« Y.,rk from the coast, JOHN' W. GREEN, Paramount staff composer, lias Bone to Pittsburgh via airplane to join Edward Herman, lyric writer, for the purpose of writing additional nurti bera for new Zicgfeld "Follies ." -J%^h DAILV RI4LT • • • "BLIND DIRECTING" looks like the latest vogue to hit Hollerword Harry Beaumont is credited with the idea, employed in his direction of Adolphe Menjou's "The Great Lover" on this pix, Harry adopted a policy of "hiding" from his players when a scene was about to be shot, he would turn his chair around behind a camera or a "flat" thus he could see the action of his players while remaining unseen by them Harry claims that the presence of the director so close to the actor in front of the camera, has a tendency to throw the actrr off his lines and business and Mister Beaumont states that scenes have gone more smoothly since he went into hiding it's okay with us, Harry but won't it get the yes-men all balled up? can you picture wotta game of hide-and-seek the assistant director is in for and by the time he finds the director hidin' some place, he'll be too much out of breath to say "yes" the Hiding System threatens to destroy an ancient Hollywood institution * * * * • • • L. ('. HEHL, secretary and treasurer of the Empej I heater Owners of St. Louis, Eastern Missouri and Southern Illinois, is known as "Daddy" llehl. although he and his wife have no children of their own but during the past 45 years they have reared 14 foster children and this original brood has been augmented by 18 foster grand children smart exhib, this mugg he's raising his own audiences or should wc say fostering 'em? * * * * • • • BERNARD J. KEARNEY, distribution and purchasing exec for Educational, is the proud daddy these days his son, John B., 13, graduated from the school of Our Lady of Lourdes, being awarded a four-year scholarship at Regis High School in our hamlet we can't seem to keep these Educational gents outa the public prints Harlan Starr, of the Detroit ossif, made a hole-in-one recently and has been swamped with trophies from all the golf manufacturers and inscribed on the Roll of Honor of Holers-In-One and Max Stahl, of the Chi branch, just went in partnership with General Motors 12 more payments on his car and Max sez he'll be a full-fledged partner * * * * • • • A WISE MUGG walked in on a poker game and railed for Quick Action and in just 10 minutes they sliced his bankroll in their card-cutting machine Lew Codywas offered the hospitality of Buster Keaton's dressing room bungalow, "The Kennel" and when Buster came around the next day he found the sign changed to "Cody's Coop" In one of the scenes of "Rebound." Ina Claire speaks 33 words in six and two-thirds seconds we would have fallen for the six seconds but that two-thirds seconds leaves us sorta skeptical * * * ♦ • • • THE TERRY TOONERS CLUB idea is spreading and now that they have added us to the list of honorary members along with Paul Terry and E. H. Hammons, the movement ought to take a decided spurt Warners are all excited over the sensational news that an author has congratulated 'em on the handling of his story on the screen Louis Weitzenkorn, author of "Five Star Final," no less oh, well, it's not every author who can recognize his story on the screen so that he can offer congratulations Director Norman Taurog asked Jackie Searl, the Kid actor, wot his ambition was when he grew up and Jackie sez "Aw, I have no ambition. I wanna be a Director." oops Friday, June 26, 1931 TIMELY TOPICS A Digest of Current Opinions f> « « « » » » How Politicians Kibitz In the Wichita Sector T AST November on election day in Wichita the people of the city went to the polls and voted in favor of Sunday shows. After running Sunday shows during the past few months now comes a strict order from the county attorney that after July 4 all Sunday shows must close in Wichita. Is this fair to the people who voted in favor of Sunday shows? Didn't they by majority vote win the election for Sunday shows? Then why should that privilege be taken away from them? Why should Kansas after so many years continue to be a blue law state? When will Kansas wake up? We want to congratulate E. C. Rhoden, Fox Midwest Theaters division manager, on his diplomatic stand in refusing to close his theaters while various other places of amusement are permitted to operate. Many theater owners throughout the state have been upholding their rights as well and we hope before long to see the blue law doomed so that the exhibitors can operate their shows unmolested. — Jesse Shylen, Reel Journal Many Happy Returns Best wishes and congratulations are extended by THE FILM DAILY to the following members of the industry, who are celebrating their birthdays: June 26 Mitchell Lewis William Steiner, Jr. Neal Burns Virginia Browne Faire George C. Pearce