The Film Daily (1931)

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illlS year, more than ever, cold, hard facts must be faced! In 1931 and '32 only the unusually good picture will do profitable business. The success of a theatre will depend entirely on how carefully the exhibitor will book his pictures. This applies to a circuit buyer as well as the owner of the smallest theatre. You cannot afford to speculate on paper promises any more than we can afford to mislead you with righteous enthusiasm about our coming product, which we ourselves have not seen. This is why we are not urging you to buy blind at this time. Wo jut iii ill i> business to make money — the same as you! We are interested in your box-office because our money has to come out of it ! United Artists will release but a few productions, but they will be real attractions. More thought, more imagination, more careful planning, more real brains are going into these specially created attractions than ever went into any like number of pictures before. YTour playing time is your biggest asset! I*rotect it! You9re in show business now!