The Film Daily (1931)

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cm cm cm • * now is I the time to cm cm cm cm cm cm cm cm cm buy & sell cm cm cm cm cm vjfyT Two great exhibitor organizations have come L/~"-fv" forward with aggressive advice to their members $$£3 to "buy now and buy right." The lethargic ._~ condition of the day cries out for action. The t-^r^ amusement industry, broadly based on the world's \)Mjt widest market and the most fundamental of human *^a?r* desires, has today no cause to stand and wait c*$fj or to view with alarm. y^jg "The money that was in this country in 1928 and 1929 is ^JaR^J still here," exclaimed Mayor Walker of New York the other ^^ day. "Where is it hiding?" ^-OlX/"'* That money isn't hiding, it is just warily waiting. Aggres \<+if sive selling can, will and does bring it out. Amusement ^~xJ^3 buyers are the same buyers who today seek unusual values, or appearances of value, in all commodities. The good L \fy i selling jobs of today are gathering rewards. The desire of people to "go places" — their desire to be amused — is inherent, so the picture business has a special advantage in today's keen selling competition. The theatre € \!!y owner and the producer must make them want it. The exhibitor dollar spent for product now is high in buying power, and a vital contribution, as well, to the continued success and normal growth of the industry. Normal ^J^Jrj buying activity now means better product for the big show season to come. Every motion picture success of the past has been built on courage. The foundation ol every great success in the industry was laid in days of adversity. That is where the victors uome from. COLVIN BROWN < .c a, u/ Mmm .'< ) I'll/ill, Jllulll MOTIOX P1CTVRI DAIl V MOTION nCTVRl HERALD I III IKll I ) WOOD III KM I)