The Film Daily (1931)

DAILV Sunday, June 28, 1931 iff* m MWJtML <» III Ml <>M ¥•1 If He 151 Uttn, tin 21. 1111 Pnei 25 CutJ I01N I. ALICOATE EJitir ad Piklsktr Published daily except Saturdays and holidays at 1650 Broadway. New York, N. Y., and copyright (19J1) by Wid's Films and Film Folk, Inc. J. W. Alicoate, President, Editor and Publisher; Donald M. Mcrsereau. Secretary Treasurer and General Manager; Arthur \V. Eddy, Associate Editor; Don Carle Gillette, Managing Editor. En tered as second class matter, May 21, 1918, at the post-office at New York, N. Y., under the act of March 3. 1879. Terms (Postage free) United States outside of Greater New York $10.00 one year; 6 months, $5.00; 3 months, $3.00. Foreign, $15.00. Subscriber should remit with order. Address all communications to THK FILM DAILY, 1650 Broadway, New York, N. Y. Phone Circle 7.4736, 7-4737, 7 4738, 7-4739. Cable address: Filmday, New York. Hollywood. California — Ralph Wilk, 6425 Hollywood Blvd. Phone Granite 6607. London — Ernest W. Fredman, The Film Kenter, 89-91 Wardour St., W. I. Berlin— Karl VVolffsohn Lichtbildbuehne, Friedrichstrasse, 225. Paris — P. A. Harle, La Cinematograpbie Francaise, Rue de la Cour-dcs Noues, 19. FINANCIAL NEW YORK STOCK MARKET [QUOTATIONS AS OF FRIDAY) Net High Low Close Chg. Km. End 8 IYa, 7J4 — 'A Kodak 153 149J4 152J4 + l'A 21# 21% 21K + X Gen, Th. Eq. (new) 5 4# 4ft Loew's, Inc 45!* 44/j 45H + 2'A do pfd 87/a 87<A S7'A + 1 ]A M G-M pfd 24K 24' j TAVi l'..i amount 27J4 26X 27]A + Va Pathe Exch 1 H 1M 1 H do "A" 5tf S'A 5« + 'A RKO "A" 17 H.J4 164s + 'A Warner Bros. ... 8« 8'A 8ft do pfd 18ft 18ft 18ft + ft NEW YORK CURB MARKET Fox Thra. "A"... IVi S'A i'/i Gen. Th. Bq. pfd.. 9!4 954 9J4 — ft Technicolor 6'/i bV, 6'/, Trans-Lux 6% 6% 6J4 + 14 NEW YORK BOND MARKET On. Th. Eq. <>s40. 40 39</i 40 — y2 Keith A-0 6s 4'.. 64J4 64/, 64;4 — y2 Locw 6s 41 ww .... 98 98 98 Par. By. 5^Ss51 . . 101 101 101 l'.r. 5'AsSQ 81 80ft 81 — ft Pathe 7s37 90 89ft 90 Uaner's 6s39 ... 43 42 42 — yi Five-Month Plan on Exploitation Is Mapped Out by Bert Adler M-G-M Signs Henri Bernstein Henri Bernstein, French playwright, has been sifind by M-G-M". Ilr is now in New York working on an original for the screen. Under Ihe influence of the Fiveyear and the Five-Day plans already propounded, Bert Adler of the Fox ["heaters and Fanchon & Marco organizations has mapped out the following Five-Month plan on exploitation for tin benefit of the industry: Bert: "Pictures will be sold to the theaters the coming season on the percentage basis (or percentage-overage basis) more tban ever before. Exhibitors as a rule are not equipped to thoroughly exploit tbe pictures they play. But picture MUST be thoroughly exploited to get the last dollar out of them at the box office. (If you owned a picture, would you expect more than 20 per cent of the gross if improperly exploited, or 15 per cent if properly exploited?) "Therefore it is suggested that every producer-distributor give exploitation a real trial, discarding the present hit-or-miss method of occasionally assigning exploitation men to so-called occasional 'special' pictures. A real trial means an exploitation man in every exchange to give continued help to the company's customers and GET THK PRODUCER FULL VALUE OX HIS PERCH XT AGE CONTRACTS. "Start this intensive exploitation Aug. 1 (which is approximately a month before 'regular season' opens), and end it Dec. 31 — five months. Check on the results, and if beneficial in not only increasing producer's percentage returns (and so economically justifying the plan) but in helping win public attention back to motion pictures, make the plan permanent. Good men can be had to operate such plan, as never before, due to recent depression which threw nany good men out. Incidentally the industry will be doing its share to revive employment, because every man put back to work is a clear gain." Honoring Bill Saal At Dinner on July 8 William Saal, who is leaving Publix after a long association to become one of the chiefs of Tiffany l'roduc ions, will be honored at a testimonial dinner July 8 at the Hotel Astor. Honorary committee for the dinner imposed of Adolph Zukor, Sam Katz, Ralph Kohn, L. A. Young and Sidney Kent. The executive committee, headed by Sam Dembow as chairman, includes John Balaban, Dave Chatkin, A. M. Botsford, Milton Feld, Boris Morros, Arthur Mayer, Harry Katz, Leon D. Netter, Jack Meredith, Gaston Dureau and Jack Bannan. A. M. Botsford will preside as master of ceremonies. Gaston Dureau of Publix is in charge of subscriptions. THE INDUSTRY'S DATE BOOK Innerarity Resumes Law Work Lewis A. R. Innerarity, formerly vice-president of Pathe Exchange, and counsel of that company, has resumed his law practice with offices at 551 Fifth Ave., following his return from the coast. Three Ufa Productions Being Released by T.P.E. Three Ufa features will be released in this country by Talking Picture Epics under a deal just concluded. The productions, in English versions, are "The White Devil," "The Last Company" and "The Immortal Vagabond." Handling "Maciste in Hell" Territorial rights to "Maciste in Hell," Italian silent production synchronized for distribution here by the O. Macri Excelsior Pictures Corp. of New Haven, will be handled by World Exchange, Inc., which has just opened offices at 1600 Broadway, New York. The picture is now playing the Warner on Broadway. July July July Aug. Sept. Oct. Nov. 6-10: Conference on talking motion pictures in visual education, under auspices of U. S. Commissioner of Education, Washington D. C. IS: Educational-Tiffany regional salei convention, New York. 20-21 : Annual summer meeting of North and South Carolina Theater Owners' Ass'n, at the Hotel Oceanic, Wrightsvillt Beach, Wilmington, N. C. 3-22 : British film festival, sponsored by British International Pictures, Malvern, England. 9-10: Semi-annual Convention, Allied Theaters Ass'n of Minnesota, North and South Dakota, Minneapolis. 1 : Hispano American Motion Picture Congress, Madrid, Spain. 4 : Annual meeting of Academy of M. P. Arts & Sciences, Holly John Barrymore in Juneau Juneau, Alaska — John Barrymore, with his wife, Dolores Costello, and their baby arrived here Friday on their vacht. COMING & GOING _i PUBLIC PROJECTION ROOM Latest R.C.A. Photophone Equipment SI 0Cper ree' unt'* ^ ^ ^ I /|)NiShts. Sundays, 'Holidays by appointment Under the personal supervision of Hymie Silverman MOTORIZED TALKING PICTURE SERVICE, Inc. 729 7th Ave. BRvant 9-5721 :: New York 1540 Broadway BRyant 9-4712 Long Island City •"♦ 154 Crescent St. $"{ STillwell 4-7940 :'* B :: :: # * g :: :: # * # • :.: :.: Eastman Films J. E. Brulatour, Inc. :: :': :,: :': Chicago 1727 Indiana A. c. CALumet 3692 Hollywood 6700 Santa Monica Blvd. HOLIy wood 4121 :: :: :.: :.: :.: ♦ * :: Let Us Solve Your Problems! Over 2 1 Years of Experience Qualifies Us as Specialists in MOTION PICTURE INSURANCE Stebbins, Leterman & Gates INCORPORATED 1540 B'WAY, N. Y. C. BRyant 9-3040 Spring Arcade Bldg. Los Angeles, Cal. Michigan 8761 B. F. LYON, Canadian sales manager for Warner-First National, has left on a trip to the coast that will take in all the c tic. of any importance ill his territory. CECIL MASON, sales manager of (ireat er Australasian Films, franchise holders of Columbia in Australia, is in New Yurk tu confer with Joe Brandt. JIMMY McHUGH and DOROTHY FIELDS have left New York for the coast to write some musical numbers for Lawrence Trbbett's next M-G-M picture. GEORGE K. ARTHUR, now in the east, to make some shorts with Karl Dam Paramount, will sail for Europe about Aug. 1. COME TO BRUSHY MOUNTAIN LODGE [EASTSTROUDSBURGPA. Excellent Hotel Accommodations. Food fit for a King. Jewish Dietary laws observed. All camp sports — Golf, Horseback Riding, Tennis, Swimming, Handball. Unique Divertissements. Broadway Productions. Two Hours from N. Y. For information address Camp Added Attraction TALKING PICTURES Special rate to Film Folk IN THE HEART ^ OF THE POCONO MTS.