The Film Daily (1931)

THE '5&H DAILY Sunday, June 28, 1931 HOLLYWOOD ACTIVITIES ^ ^ ▲ Latest Production News Received By Wire From The West Coast ▲ .▲. .▲. TESTS SHOW EFFICIENCY ACHIEVED BYCOLOR FILM Technicolor films have been de10 an equal efficiency basis with black .mil white films, it is announced by the company following ichaustive tests conducted at the Radio studios, where two allhnicolor productions have recently been completed. Wedding the improved Technir printing process with the new super-sensitive film, faster jenses, new makeup, and an innovation in painting, the following discoveries are said to have been made. I hat color films can be produced at almost one-half the old the result of the recent price reduction of Technicolor prints to en cents a foot. 2. That a large item of expense — electric current for lighting of sets — can be reduced 40 per cent because of a decreased need for extreme lighting. 3. That color can be reproduced naturally, without flickering fringes or overlapping and without tiring th"e eyes. 4. That the faster lenses permit a clear color definition in both closeups and long-shots which was impossible formerly. 5. That creditable color reproduction is obtainable with normal outdoor lighting, such as might be u«ed in photographing black and white subjects. 6. That sensitivity to extreme color opposites is heightened 1(10 per cent, allowing for a more natural coloring of sets and costumes. 7. That makeup tests disclosed a decreased need for rouge on the faces of stars and permitted a more natural facial coloration. The experiments at the RKO-Radio studios were conducted in association with Technicolor experts by Max Ree. art supervisor; Ernest Westmore, makeup chief, and Ray Rennahan, Technicolor cameraman. Radio recently completed the first comedy drama produced in Techni ITS ON ]TS WAY! RICHARD TALMADGE'S Next Boxoffice Knockout "SCAREHEADS" A Whale of a Newspaper Story Watch For It! Wait For It! Doug Fairbanks to the Rescue Douglas Fairbanks on Thursday was the hero in a real life accident when he saved two easterners, Mr. and Mrs. Melville L. Van Duersen, of Hillside, N. )., from an auto wreck. Fairbanks saw two automobiles collide and one overturn. He ran to the machine, dropped through a shattered window, extricated the couple and then ran to a telephone and called a police ambulance. "Adventures in Africa" Completed by Vitaphone The twelfth and final number in the series of two-reelers, "Adventures in Africa," has just been completed for Vitaphone at the WarnerFirst National studios in Burbank. All of the finishing work on the series was done under the supervision of Wvnant D. Hubbard, who Came out of Africa with 103,000 feet of negative. The reduction of this footage to 12 two-reelers without sacrificing too many of the dramatic things photographed proved long and arduous. "Honor of the Family" Ready First National's "The Honor of the Family," recently completed with Bebe Daniels in the leading role, will be previewed at a theater near Los Angeles next week. The cutters have finished with the film and it will soon be nationally released. Miss Daniels and her husband, Ben Lyon, are still vacationing in Hawaii. Dorothy Returning July 15 Dorothy Mackaill, First National -tar, will return from her latest jaunt to Hawaii on July 15. Work on her next picture, which still lacks a title, will begin shortly after her arrival in Hollywood. color under the title of "Waiting at the Church," and in following this up with the Edna May Oliver comedy, "Fanny Foley Herself," also 100 per cent color. Two of the organization's forthcoming pictures, "Condoning Wives," a society drama, and "Bird of Paradise," also will be filmed entirely in Technicolor. "WHEN YOU SAY IT IS UP TO THE DISNEY-MICKEY MOUSE standard there is nothing left to be said," writes the Mo tion Picture Daily. "Ain't that sumpin'?" asks Mickey Mouse. Menchen Buys Rights To Austin Adams Plays Joseph Menchen has bought the motion picture rights to several plays and stories written by H. Austin Adams. Adams wrote "Ception Shoals," which served as a stage vehicle for Nazimova and was picturized by the old Metro company under the title of "Out of the Fog," with Nazimova as the star. "The Locked Door," "God and Company" and "Anything to Oblige" are among the plays he wrote. Gary Cooper in "Broken Wing" "The Broken Wing," stage play with an aviation background, has been purchased by Paramount for Gary Cooper. John Cromwell will direct. Edward Paramore, Jr., William Slavens McNutt and Grover Jones will do the adaptation. Sennett Comedy Titled "I Surrender Dear," has been definitely decided on for the title of Mack Sennett's new comedy in which Bing Crosby, internationally known orchestra leader and songster, is featured. The cast also includes Marion Savers, Will Stanton, Arthur Stone, Luis Alberni and Kala Pasha. LAUREL-HARDY AND CHASE START ON NEW COMEDIES Hal Roach, who is now working under a "five and one" plan, meaning five weeks of production and one week of vacation throughout the l'Ml-32 season, has placed two new comedies in work. Laurel and Hardy have started in "Oik (Jood Turn" under the direction of James Home. Mary Carr is the featured character actress. "The Star Witness" Finished "The Star Witness, Warner Bros, production, was completed this week. Walter Huston, "Chic" Sales, Frances Starr, Sally Blane, Grant Mitchell, Edward J. Nugent and other well known players make up the cast. The story was written by Lucien Hubbard and directed by William A. Wellman. Joan Crawford in "Mirage" Joan Crawford will be starred in the screen adaptation of Edgar Selwyn's "Mirage," according to announcement by M-G-M. Miss Crawford's next picture, "This Modern Age," is now in final stages of production. Lenore Coffee is preparing the photoplay script of "Mirage." Pathe Completes Second Masquers "Oh! Oh! Cleopatra," second of the Hollywood Masquers Club's series of two-reel comedies, has been completed for RKO Pathe release. The cast is headed by Bert Wheeler, Robert Woolsey and Dorothy Burgess. Joseph Santley wrote and directed the story. HOLLYWOOD PLAZA Hollywood's most convenient hotel . . tor your stay in Southern California RIIGHT in the center of everything to see and do . . next door to famous studios, theatres, cafes, and shops . . near golf courses, bridle paths, and other amusement places. 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