The Film Daily (1931)

Page scan 000475 from The Film Daily

Record Details:

Title:
The Film Daily
Date:
1931
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1931)
Leaf #:
000475
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
August 01, 2024
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eats ! And How ! RESULTS OF TEST •w Newspapers 244 191/4% Trailer 218 IVI0O (Poster 162 12V5% i Lobby 54 4^5% ! Program 145 111/2% Others Told Me 333 261/3% 1 Habit 109 81/2% 1265 995/6% Here's hov/ one exhibitor found out so CAN YOU! "What brought you to this theatre?" Adolph Rettig, Manager of The New Strand, East Orange, N. }., a$l<ed 81 34 patrons. 1 265 told him. 333 said "others told me." 244 said Newspaper Advertising. 218 said "THE TRAILER ON THE SCREEN." And only 9 admis sions a day paid the cost of the trailers. The rest was profit! Trailers sell seats — profitably^ economicolly. Because they sell pictures WITH PICTURES ... to amusement-minded audiences. No waste circulation. Your screen is the focal point for all eyes— jowr patrons canH help seeing your trailers. More than 8000 theatres served ! NATIONAL SCREEN SERVICE fEW YORK • DALLAS • CHICAGO • LOS ANGELES |A SERVICE TO FIT EVERY THEATRE'S POCKETBOOK"