The Film Daily (1931)

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The DIFFERENCE between JUST BREAKING EVEN— and PROFIT! Try These M'G'M Shorts and Seel HAL ROACH M-G-M COMEDIES ZASU-PITTS— THELMA TODD (8) The Dressler-Moran of Shorts! BOY FRIENDS (8) Fun among our Flaming Youths! "OUR GANG" (8) The One and Only kid comedies! CHARLIE CHASE (8) Consistent quality! LAUREL-HARDY (8) Bill 'em like features ! DOGVILLE COMEDIES (3) The bow-woiv of every program! FITZPATRICK TRAVELTALKS (13) $2 Astor Theatre class! HARRY LAUDER (4) Talk about names ! FLIP THE FROG (12) Cartoons with a kick! SPORT CHAMPIONS (12) Pete Smith's Tab-laughs! FISHERMAN'S PARADISE (6) Something different in shorts f HEARST METROTONE NEWS (104) The Newsreel they look for! SATISFIED because he MAKES expenses — Isn^t that a FooVs Paradise! AND just by using his bean A little bit HE could show a profit! We mean by studying the balancing needs of his program. DONT YOU KNOW that Short Subjects with NAMES {The Metro-Qoldwyn-Mayer Kind) are building up programs in hundreds of theatres! They draw in the customers that make the difference between JUST BREAKING EVEN- And PROFIT! Hundreds of exhibitors are asking themselves the question ivhich is answered by this advertisement. Read it carefully!