The Film Daily (1931)

U: OF • BY AND . FOR • THE M p otion r^icture ART, LAYOUT AND COPY A staff of artists who are specialists in motion picture illustration assure you of A-1 work. Complete campaigns, roughs for posters, or any phase of layout or finished design will be handled to your satisfaction. Advertising copy is part of our service. Often art and copy are so closely allied in their creative aspects that they are inseparable. PRESSBOOKS? Pass the buck to us Give us the stills and a synopsis and we'll deliver a book that is accurate, practical and embodying all the elements of good showmanship. TRADE PAPER ADVERTISING You've got to tell 'em to sell *em. A thorough knowledge of distribution enables us to presentyour product to the nation's exhibitors eflfectively and forcefully through the vital medium of the trade press advertising pages. lii ^ Industry A complete, competent advertising, art and publicity service that plugs a gap or gives you its creative ability one hundred per cent. CLIENTS BENEFIT FROM A RELIABLE, WELL-KNIT ORGANIZATION OF EXPERTS FOR WHICH THEY PAY ONLY AS THEY GO Out of the new era has come one of the most unique services in this ever-shifting industry. Our creators of advertising, art and publicity are functioning smoothly and efficiently as an independent unit that is at the call of any company or individual. And when such service is needed — without worry and overhead and headaches when you would call time out. Send us in for one play. Keep us in harness for the duration of your special campaign or as your permanent department. No matter which it may be, you'll have a team geared to the spirit of your task, capable of crashing on to your goal. Costs in keeping with the new era. Fresh, vigorous sales slants applied to your merchandising. FROM SOUP TO NUTS We'll take care of the idea, the illustration, the copy, the type, the cuts — all the way or any part of it. We'll follow your direct instructions or work your entire campaign. We'll do the legwork or the headwork. Clear your desk and we'll decorate it with a first-line job — Johnny on the spot as to deadline and Jake as to technique and originality. YOU GET THE AGGREGATE OF OUR EXPERIENCE Several among our personnel have held executive jobs with the major motion picture companies. Others have been runners-up. Most have had an unusual background, travel, training, color and all that stuff. Thrown together by the depression, the members of this Company have stuck, added to their experience, applied their background to the new era. Clients derive the benefit of the organization in its entirety, showmanship proven by the Company's output of trade ads, pressbooks, sales letters, etc., etc. ^ (S?r Yr. M (^r MAN POWER THAT ROLLS ITS OWN George W. Harvey Herbert Jaediker John Level William Grotz Guy Fowler Charles Friedlander Oakleigh Reynolds George Lane Robert Smart A. A. (Wally) Wallgren EXPLOITATION COUNSEL We'// s\t in The right sales angle often determines the full measure of success of a picture at the boxoffice. We'll be glad to sit in at your conference or screening. GENERAL PUBLICITY Written — Moiled Our complete service includes writing and mailing. The roto, newspaper, trade, fan magazine list that you may not have available is no doubt neatly filed at our offices. Say where, and when, and we'll take care of the details. HARVEY-JAEDIKER Advertising Art and Publicity Attuned to Ideas That Sell 1674 BROADWAY • NEW YORK Telephone) COIumbus 5-0390;