The Film Daily (1918)

Record Details:

Title:
The Film Daily
Date:
1918
Publisher:
New York, Wid's Films and Film Folks, Inc.
Volume:
The Film Daily (Jul-Dec 1918)
Leaf #:
00048
Language:
English
Subjects:
Motion Pictures, Film Industry Trade Magazine
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
This leading industry publication, published out of New York, was founded in 1915 by Wid Gunning (who called his publication Wid's Daily until 1922). The Film Daily documented the rise of the Hollywood studios, the transition to sound, and the evolution of the American film industry (the paper finally shuttered in 1970). The Film Daily included feature reviews, news stories, and advertisements, but its extensive coverage of short films in the 1920s and 30s distinguished it from other trade papers of the period. -- Eric Hoyt, 2011/2013
Date Added:
September 21, 2023
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22 TsblJfr DAILY Sunday, July 14, 1918 Star Will Carry This For You But Don't Promise Too Much The Box Office Analysis for the Exhibitor Elsie Ferguson in "THE DANGER MARK" I Artcraft Elsie Ferguson has been coming high rapidly by virtue of some excellent work in the films and it seems a pity that the opportunity provided her for a big characterization in a Robert W. Chamber's story that she was not given proper support in the way of atmosphere and treatment which could have put this over as a real big film. This is not so bad but what you can get it over but you should play safe and be sure that your fans do not expect too much. Center entirely upon Miss Ferguson and the fact it is a Robert W. Chambers story of a beau tiful girl cursed by a taste for liquor inherited along with the great fortune. This is far from being as good as some of the previous Ferguson films have been and so be careful that you do not make any such rash promises because in doing so you would only kill the possibility of being able to do real business when you do have a Ferguson production that you can rave about. In some of the more important dramatic moments, Miss Ferguson does some very effective emotional work and so you can say that she has a very dramatic and rather difficult role to assume in portraying this unfortunate victim of heredity. As an advertising angle you might use: "Would you feel grateful for a great fortune if you also inherited with it a ruinous love of alcohol. See Elsie Ferguson in Robert W. Chambers great success 'The Danger Mark' ". Our Task " to Furnish the Folks at Home with Wholesome Amusement and Diversion These War Days WATCH TRIANGLE GO— »5 "OVER THE TOP With the Plays that Please and Profit Distributed by the Successjul Organization Established Upon a Foundation oj Efficient Business Principles TRIANGLE DISTRIBUTING CORPORATION 1457 Broadway New York